Mónica Alejandra Flores - Multimedia Content Editor, Welocalize

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Work Background

WelocalizeMultimedia Content Editor - Cultural Ambassador

Feb. 2023Spain · Remote• Localized, translated and adapted content for multimedia products such as music, TV, and app store apps, video-on-demand, and game services for Mexico and Latin America region. • Performed regular linguistic review and conducted market-specific research on local content treatment, content, product and terminology trends, and best localization practices for the target audience.

Tech FireflyContent Reviewer

Oct. 2022 - Dec. 2023Spain · Remote• Played a pivotal role in advancing Google's AI and Machine Learning capabilities for optimizing Google Ads Performance. Leveraged expertise in content moderation, cultural sensitivity, and data analysis to safeguard the integrity and quality of online advertisements, contributing significantly to maintaining a safe and effective online advertising environment. • Proofread, reviewed, and edited various forms of digital content, guaranteeing impeccable grammar usage and adherence to established standards. Collaborated seamlessly with cross-functional teams to uphold and deliver top-tier content in both Spanish and English languages.

NestléGlobal IT Hub - Internal Communications

Apr. 2021 - Mar. 2022Spain · Hybrid• Worked closely with Global Communications Lead of Europe, Middle East, and North of Africa, executing communication projects, strategies, campaigns, events, and initiatives for the IT Supply Chain & Procurement team in alignment with Nestlé’s brand identity and communication guidelines. • Copywrote, designed and delivered high quality multimedia communications for internal media channels and senior managers, including business presentations, newsletters, and video animations supporting product managers and application owners. • Co-hosted and edited a podcast promoting the company’s IT products, featuring internal global events, other team initiatives, and technology news, while producing the scripts and developing a strategic communication plan to evaluate results.

Publicis MediaProcter & Gamble's Branded Content Coordinator

May. 2018 - Dec. 2020Mexico City, Mexico · On-site• Managed Integrated Marketing Communications (IMC) for 19 brands of Procter & Gamble’s portfolio in Mexico, building strong partnerships with clients and media outlets. Ensured brand integrity throughout all marketing initiatives, achieved communication objectives, and documented performance. • Led budget planning for P&G's branded entertainment, handling multi-million-dollar allocations annually. Identified new media opportunities, optimized reach, and costs, resulting in a 15% investment increase compared to the previous fiscal period (2018-2019). • Planned, coordinated, and oversaw content production for various online and offline top-tier media platforms. Pioneered the establishment of a streamlined content production cycle management process, enhancing efficiency of campaign executions.

FilminLatino - Instituto Mexicano de Cinematografía IMCINEMultimedia Content Manager

Jun. 2017 - May. 2018Mexico City, Mexico · On-site• Created, edited, and updated content for FilminLatino's blog and social media channels to enhance engagement with weekly film curation, drive organic traffic and increase subscriptions. • Developed marketing strategies, content calendars, and managed social media accounts. Created content ranging from blog posts to trailers and video interviews with cast and crew. Monitored and reported key metrics to assess content effectiveness and devised innovative promotional strategies for FilminLatino's catalog.

Mercado e Industria del Cine y el Audiovisual - MICA MéxicoEditorial Coodinator

Aug. 2017 - Dec. 2017Mexico City Area, Mexico · On-site• Conducted research, formulated, and executed editorial content strategies and production schedules. Supervised catalog design for the 'Market for Fiction or Documentary Film and Audiovisual' (MICA) 2017 edition. • Proofread, translated, and edited contributors' submissions to maintain the catalog's thematic coherence. Curated texts, images, and graphics for over 40 film projects and 30 international professionals.

AxionnetCommunity Manager

Mar. 2016 - Nov. 2016Venezuela · Remote• Developed and executed social media and communication campaigns in line with Axionnet's marketing objectives, delivering compelling copy, imagery, and video content. • Fostered direct communication with customers by promptly responding to inquiries and monitoring online reviews, enhancing customer engagement, and broadening the company's online presence.

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