Kelly Honig - Marketing Manager, NA

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Work Background

InceptraMarketing Manager

Jul. 2023None · Remote

InceptraSenior Marketing Specialist

Oct. 2022

Capital Machine Technologies, Inc.Marketing Manager

Feb. 2016 - Oct. 2022Tampa/St. Petersburg, Florida Area𝘔𝘢𝘯𝘢𝘨𝘦 𝘢𝘭𝘭 𝘢𝘴𝘱𝘦𝘤𝘵𝘴 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘔𝘢𝘤𝘩𝘪𝘯𝘦 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘪𝘦𝘴 (𝘊𝘔𝘛)'𝘴 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘳𝘰𝘱𝘦𝘳𝘵𝘪𝘦𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘸𝘦𝘣𝘴𝘪𝘵𝘦s https://capitalmachine.com/ , https://capitalrobotics.com/, 𝘢𝘯𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦. 𝘐𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘮𝘢𝘳𝘬𝘦𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘥𝘳𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯𝘴, 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘵𝘢𝘬𝘦 𝘰𝘯 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘦𝘷𝘦𝘯𝘵 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴. • Introduced email drip campaign for Capital Robotics (subsidiary of CMT), which has led to an increase in responses for mobile demos and a positive reception from company salesmen and internal stakeholders. • Managed all marketing tasks for the Grand Re-Opening of Dallas Showroom, largest enrollment of show registrants in company history; show was a success and secured new business for company. • Lead all media strategy, email marketing and social campaigns; increased LinkedIn followers to over 1,600K from 20, Facebook followers up 184 from 9. • 30% reduction in bounce rate, and a 77% improvement in page sessions (average page session time was 2:26). Average session duration was 1:28. • Facilitate the largest industry show: 35,000 attendees, graphics, press, on-site media, logistics email/social campaigns, coordination, and multi-media creation (in-booth videos for sensory wall). • SEO optimization, structured content for higher rankings and visibility in the SERPs. • Editorial and media relations, published articles featuring Capital's customers and builders in industry-leading publications. The cover story, "A fabricator's role in getting the man back to the moon", The Fabricator, March 2021; article featured customer NASA and builder SafanDarley. Additional articles have been published in The Fabricator and online industry publications.

Akamai TechnologiesSenior Graphic Designer Contracted

Jan. 2015 - Dec. 2015Miami/Fort Lauderdale Area• Served as the On-site creative consultant for a technology leader’s EDGE convention (2,000+ attendees at the Fontainebleau Miami, attendees included decision makers from Apple, IBM, Ikea, Crate+Barrel, and Sephora). • Developed and launched branded content that informed potential clients of the company’s offerings and capabilities, actions including PowerPoint support, graphic design, signage, and note cards. • Designed customized ads, marketing messages and personalize correspondence for in-home and in-pharmacy distribution.

AE21 OnlineDigital/Senior Designer

Jan. 2013 - Dec. 2014• Served as the principle architect of all digital design and creative for a small business that focused on the licensing and continuing education of claims professionals. • Planned and designed promotional materials in UX/UI environment, implemented SEO best practices, refining content with keywords and long-tail phrases, Google Analytics and style guides for corporate collateral and for the Learning Management System (LMS). • Acted as and expert resource and trusted advisor to the company’s owner and partner on what points needed to be socialized through Facebook, Twitter, LinkedIn, Pinterest, and Instagram. • Designed mass communications/email campaigns and print materials for industry trade shows and led the design/roll-out of company website redesign with interactive brochure. • Launched and managed an SEO campaign that increased users of products by 6.26%, increase page views by 8.19%, improve average session rate by 5.2% and reduced the bounce rate by 3.97%.

PMSISenior Designer

Feb. 2010 - Mar. 2013Tampa/St. Petersburg, Florida Area• Developed proposals/presentations that led to partnerships with high profile clients such as Wal-Mart, Target, Southwest Airlines and Sedgwick, winning accounts worth up to $100MM. • Conceptualized and created marketing collateral and reference guides centered on PMSI’s LOB, newly developed tools for clients, vendor selection for multiple projects, handling quotes and budgets. • Led design concept of PMSI’s 2010-2011 Home Health Care campaign, which included a mailer and an illustrated PowerPoint presentation and implemented a company-wide re-branding initiative for a mid-size organization. • Managed talent sourcing, served as the key decision maker in hiring/mentoring of junior level designers and led them in redesigning the company’s templates, delivering fresh graphics and cleanliness of content. • Administered all content production for PMSI’s print-on-demand store that enabled employees to easily order stationary, business cards, thank you notes and calendars. • Served as the contributing designer on presentation that secured a $70MM client to the company’s book-of-business.

Catalina MarketingGraphic Designer Contracted

Jan. 2009 - Dec. 2009Tampa/St. Petersburg, Florida Area• Supported the graphic design elements, actions including up product shots, verified layouts, and confirmed setting imagery was within levels and saturation according to company standards. • Created point-of-purchase promotions and coupons for client accounts that included Kroger, Target, and Walgreens.