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Work Background
Mentor
First Round Fast TrackMentor
Sep. 2021First Round's mentorship program for established tech operators looking to give back and gain a unique community. Fast Track matches seasoned startup leaders with rising stars for structured, 1:1 mentorship.
Chief Member
ChiefChief Member
Feb. 2021Chicago, Illinois, United StatesChief is the only private membership network focused on connecting and supporting women executive leaders.
Cofounder, CX + Operations Consultant
Rethink LabsCofounder, CX + Operations Consultant
Jul. 2023Chicago, Illinois, United StatesRethink Labs is a consulting agency focused on helping founders unlock scale: https://www.rethinklabs.co/
Featured Thought Leader
Sales AssemblyFeatured Thought Leader
Nov. 2023Sales Assembly empowers GTM teams with the skills, resources & support they need to grow faster and elevate performance, through their one-of-a-kind membership platform.
Head of Customer Success Operations
MeasuredHead of Customer Success Operations
Jul. 2021 - Jun. 2023Measured is a the leading measurement and optimization platform for connecting media to business outcomes. As Head of Customer Success Operations, I reported into the COO and was a member of the leadership team. Accomplishments: ➡️ Built Business Analytics, Customer Training, Project Management, and Support teams, consisting of 4 direct reports and 12 in India. ➡️ Developed and executed strategic plans and companywide OKR’s to meet business objectives for renewal rates, market positioning, and product enhancements. ➡️ Shortened product adoption time by 50+% and reduced hours spent servicing technical needs for Customer Success team. ➡️ Implemented and managed ChurnZero (post-sale CRM) tracking customer product usage, journey progress, surveys, and health.
Head of Client Experience
Nativo IncHead of Client Experience
Dec. 2020 - Jul. 2021Nativo creates meaningful connections with consumers on the only ad platform that combines the power of content with scale, measurement and control. As Head of Client Experience, I reported into the CRO and was a member of the leadership team. Accomplishments: ➡️ Grew and trained Customer Success, Sales Planning, and Content Studio teams consisting of 50+ employees and 4 manager direct reports. ➡️ Goaled against win rate, growth, and retention across $109M+ business line of 400 brands and advertising agencies. ➡️ Increased client renewal rate from 39% in 2018 to 53% in 2021, and generating an 80 Net Promoter Score (NPS) client score. ➡️ Increased incremental revenue by 216% in 2 years through training and coaching team members on effective upsell tactics. ➡️ Won Sales Excellence Award (peer nominated) in 2019 for effective leadership of Customer Success org.
Senior Director, Client Success
Nativo IncSenior Director, Client Success
Feb. 2019 - Dec. 2020
Director of Account Management, National
Nativo IncDirector of Account Management, National
Aug. 2018 - Jan. 2019
Associate Director of Account Management, National
Nativo IncAssociate Director of Account Management, National
Aug. 2017 - Jul. 2018Chicago, IL
Account Management Team Lead, Central
Nativo IncAccount Management Team Lead, Central
Mar. 2016 - Jul. 2017ChicagoAccomplishments: ➡️ Grew regional Account Management team from 1 to 5; hiring, training and managing team members while maintaining a book of business. ➡️ Worked closely with team members to maintain campaign revenue delivery, client growth, retention and revenue recognition. ➡️ Collaborated with VP of Sales to ensure growth of region and strong manager/seller pairings. ➡️ Reported to the VP of Campaign Operations.
Account Manager
Nativo IncAccount Manager
Jul. 2014 - Feb. 2016Greater Los Angeles AreaAccomplishments: ➡️ Oversaw $7M in revenue growth and increased renewal/incremental revenue rate by 50% over company average. ➡️ Developed native content strategies for clients, while educating them on new forms of advertising. ➡️ Created client service standards and team onboarding materials. ➡️ Developed and presented campaign insight reports, leveraging them as a tool to drive renewals.
Senior Account Executive
Gatesman+DaveSenior Account Executive
Dec. 2012 - Jun. 2014Greater Pittsburgh AreaFull-service marketing and advertising agency, with offices in Pittsburgh and Chicago. Accomplishments: ➡️ Contributed to a 208% growth in agency revenue through the acquisition of branding project oversight for Northwell Health. ➡️ Awarded major projects working with Cohen Children’s Medical Center and Orthopedic Institute on the development of new brand positioning. ➡️ Worked directly with Founder/CEO to discuss ways to improve agency operations, identifying a need for account strategy and planning teams. ➡️ Created a service plan tool that allowed Account Management team to complete forecasting and project hours. ➡️ Oversaw an Account Executive and managed client relationships including CMO, SVP, and VP’s.
Account Executive
MARC USAAccount Executive
May. 2011 - Dec. 2012Greater Pittsburgh AreaMARC USA (now 9 Rooftops) is a marketing agency with offices in Pittsburgh, Chicago, and Hilton Head. Accomplishments: ➡️ Led kickoff client meetings for 360 ad campaigns, reviewing business goals and messaging strategies with teams. ➡️ Rite Aid client project: Acquired 800,000 pharmacy patients through new advertising strategies; planned and implemented $7M national flu immunization campaign across all mediums. ➡️ Playless Shoesource client project: Supported creation and execution of brand positioning and digital media strategy to support company initiatives. ➡️ Cooper Tires client project: Supported development of new brand positioning and launch of $3M creative campaign; led execution of a national rebate promotion that resulted in a 342% increase in redemptions.
Assistant Account Executive
MARC USAAssistant Account Executive
May. 2010 - May. 2011Greater Pittsburgh AreaManaged various in-store, print, broadcast, sales promotions and digital executions for Rite Aid Pharmacy, Cooper Tire and The American Liver Foundation.
Account Executive Intern
MARC USAAccount Executive Intern
May. 2009 - Jan. 2010Greater Pittsburgh AreaManaged various in-store, print and interactive pieces for Rite Aid Pharmacy utilizing effective marketing strategies and ensuring client satisfaction.
Athletics Marketing Associate Group Leader
Penn State UniversityAthletics Marketing Associate Group Leader
Aug. 2008 - May. 2010State College, Pennsylvania AreaLead the development and execution of student attendance-drivers for both Nittany Lions and Lady Lions basketball games.
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