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Work Background
Sales AssemblyFeatured Thought Leader
Nov. 2023Sales Assembly empowers GTM teams with the skills, resources & support they need to grow faster and elevate performance, through their one-of-a-kind membership platform.
Rethink LabsCofounder, CX + Operations Consultant
Jul. 2023Chicago, Illinois, United StatesRethink Labs is a consulting agency focused on helping founders unlock scale: https://www.rethinklabs.co/
First Round Fast TrackMentor
Sep. 2021First Round's mentorship program for established tech operators looking to give back and gain a unique community. Fast Track matches seasoned startup leaders with rising stars for structured, 1:1 mentorship.
MeasuredHead of Customer Success Operations
Jul. 2021 - Jun. 2023Measured is a the leading measurement and optimization platform for connecting media to business outcomes. As Head of Customer Success Operations, I reported into the COO and was a member of the leadership team. Accomplishments: ➡️ Built Business Analytics, Customer Training, Project Management, and Support teams, consisting of 4 direct reports and 12 in India. ➡️ Developed and executed strategic plans and companywide OKR’s to meet business objectives for renewal rates, market positioning, and product enhancements. ➡️ Shortened product adoption time by 50+% and reduced hours spent servicing technical needs for Customer Success team. ➡️ Implemented and managed ChurnZero (post-sale CRM) tracking customer product usage, journey progress, surveys, and health.
ChiefChief Member
Mar. 2021Chicago, Illinois, United StatesChief is the only private membership network focused on connecting and supporting women executive leaders.
Nativo IncHead of Client Experience
Dec. 2020 - Jul. 2021Nativo creates meaningful connections with consumers on the only ad platform that combines the power of content with scale, measurement and control. As Head of Client Experience, I reported into the CRO and was a member of the leadership team. Accomplishments: ➡️ Grew and trained Customer Success, Sales Planning, and Content Studio teams consisting of 50+ employees and 4 manager direct reports. ➡️ Goaled against win rate, growth, and retention across $109M+ business line of 400 brands and advertising agencies. ➡️ Increased client renewal rate from 39% in 2018 to 53% in 2021, and generating an 80 Net Promoter Score (NPS) client score. ➡️ Increased incremental revenue by 216% in 2 years through training and coaching team members on effective upsell tactics. ➡️ Won Sales Excellence Award (peer nominated) in 2019 for effective leadership of Customer Success org.
Nativo IncSenior Director, Client Success
Mar. 2019 - Dec. 2020
Nativo IncDirector of Account Management, National
Aug. 2018 - Jan. 2019
Nativo IncAssociate Director of Account Management, National
Aug. 2017 - Jul. 2018Chicago, IL
Nativo IncAccount Management Team Lead, Central
Mar. 2016 - Jul. 2017ChicagoAccomplishments: ➡️ Grew regional Account Management team from 1 to 5; hiring, training and managing team members while maintaining a book of business. ➡️ Worked closely with team members to maintain campaign revenue delivery, client growth, retention and revenue recognition. ➡️ Collaborated with VP of Sales to ensure growth of region and strong manager/seller pairings. ➡️ Reported to the VP of Campaign Operations.
Nativo IncAccount Manager
Jul. 2014 - Mar. 2016Greater Los Angeles AreaAccomplishments: ➡️ Oversaw $7M in revenue growth and increased renewal/incremental revenue rate by 50% over company average. ➡️ Developed native content strategies for clients, while educating them on new forms of advertising. ➡️ Created client service standards and team onboarding materials. ➡️ Developed and presented campaign insight reports, leveraging them as a tool to drive renewals.
Gatesman+DaveSenior Account Executive
Dec. 2012 - Jun. 2014Greater Pittsburgh AreaFull-service marketing and advertising agency, with offices in Pittsburgh and Chicago. Accomplishments: ➡️ Contributed to a 208% growth in agency revenue through the acquisition of branding project oversight for Northwell Health. ➡️ Awarded major projects working with Cohen Children’s Medical Center and Orthopedic Institute on the development of new brand positioning. ➡️ Worked directly with Founder/CEO to discuss ways to improve agency operations, identifying a need for account strategy and planning teams. ➡️ Created a service plan tool that allowed Account Management team to complete forecasting and project hours. ➡️ Oversaw an Account Executive and managed client relationships including CMO, SVP, and VP’s.
MARC USAAccount Executive
May. 2011 - Dec. 2012Greater Pittsburgh AreaMARC USA (now 9 Rooftops) is a marketing agency with offices in Pittsburgh, Chicago, and Hilton Head. Accomplishments: ➡️ Led kickoff client meetings for 360 ad campaigns, reviewing business goals and messaging strategies with teams. ➡️ Rite Aid client project: Acquired 800,000 pharmacy patients through new advertising strategies; planned and implemented $7M national flu immunization campaign across all mediums. ➡️ Playless Shoesource client project: Supported creation and execution of brand positioning and digital media strategy to support company initiatives. ➡️ Cooper Tires client project: Supported development of new brand positioning and launch of $3M creative campaign; led execution of a national rebate promotion that resulted in a 342% increase in redemptions.
MARC USAAssistant Account Executive
May. 2010 - May. 2011Greater Pittsburgh AreaManaged various in-store, print, broadcast, sales promotions and digital executions for Rite Aid Pharmacy, Cooper Tire and The American Liver Foundation.
MARC USAAccount Executive Intern
May. 2009 - Jan. 2010Greater Pittsburgh AreaManaged various in-store, print and interactive pieces for Rite Aid Pharmacy utilizing effective marketing strategies and ensuring client satisfaction.
Penn State UniversityAthletics Marketing Associate Group Leader
Aug. 2008 - May. 2010State College, Pennsylvania AreaLead the development and execution of student attendance-drivers for both Nittany Lions and Lady Lions basketball games.
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