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Work Background
MilliporeSigmaWeb Content Analyst
Jan. 2023• Drive a best-in-class website experience for customers through analyzing and optimizing top-funnel content strategy for a global e-commerce presence.
• Collaborate with stakeholders to provide strategic direction in content production.
• Represent the content team as a member of the Promotions product team, contributing valuable insights cross-functionally to improve the customer experience.
MilliporeSigmaWeb Content Publisher
Aug. 2022 - Jan. 2023
SpreetailBrand Strategy Lead
Jul. 2021 - Aug. 2022• Created processes and managed projects that were critical in assisting the Brand Strategy Managers to evaluate and execute brand opportunities.
• Led a team of eight associates, guiding them to meet task targets and fostering their growth.
• Worked cross-functionally with Brand Strategy Managers, Content, and Vendor Management to build scalable processes. • Worked closely with various teams from different departments to ensure the successful implementation of project initiatives and the timely achievement of goals.
SpreetailMarketplace Merchandising Associate
Sep. 2020 - Aug. 2022• Support Merchandising Managers with brand reviews, content style guides, and variation requests
• Audit listings to optimize content and performance on marketplaces
• Train new team members and build process documentation
Midland Scientific, Inc.Marketing Manager
Oct. 2014 - Mar. 2020Greater Omaha Area• Improved ROI by shifting marketing strategy to personalized & targeted campaigns. Collaborated with vendor partners to boost media revenue.
• Analyzed search performance and performed A/B tests to increase eCommerce conversion rate.
• Reinvigorated customer loyalty by launching a rewards program.
Boutique WindowMarketing and Support Specialist
Jun. 2013 - Oct. 2014Lincoln, Nebraska• Presented sales demos to new leads and training sessions to new clients
• Deployed digital ad campaigns on Facebook, Twitter, and Google
• Produced content for the company blog and partner publications
Odd Bird CollectivePop-Up Shop Founder
Aug. 2012 - Jun. 2013La Vista, NebraskaCollaborated with local artists to launch a seasonal brick & mortar pop-up shop.
beyourself boutiqueBoutique Marketing Manager
Aug. 2005 - May. 2013Omaha, Nebraska• Launched and managed the company eCommerce website, email marketing,
and social media
• Supervised daily store operations and trained staff members
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