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Work Background
IdealSenior Creative Copywriter
Jan. 2024- Orchestrates and executes dynamic social media strategies, delivering remarkable outcomes for clients like Faber-Castell Brasil, Winity, UN Global Compact. - Leveraged data-driven insights to drive a substantial 200% growth in engagement rate over the last year. - Manages and produces content for executive profiles and Company pages of various brands on LinkedIn, reaching over 50k views per month. Ensures brand voice authenticity aligned with their business mission. - Developes and organizes posting calendars to maintain consistent and engaging social media presence across platforms. Successfully managed partnerships to create authentic content. Worked in projects with paid media. - Formulates creation briefings and monthly reports, effectively communicating project objectives, progress, and outcomes to clients. - Implemented effective community management strategies to establish an open and engaging channel with customers, fostering meaningful interactions and extracting valuable insights from User Generated Content (UGC) - Creates content for the agency accounts on Instagram, TikTok, and LinkedIn, such as writing scripts, shooting and editing short and long videos, researching and going to eventos to create trend reports and content focused on the events, and creating interesting content for the communications market.
IdealCreative Copywriter
Mar. 2022 - Feb. 2024
TikTokContent Creator
Nov. 2021 - Apr. 2022- Content creation for the @TodaHistoriaImporta profile, which was selected for TikTok's Creators. Videos between 30-60 seconds. - Responsible for researching, writing, producing, editing and posting the videos in partnership with the journalist Rosana Pinheiro. - The profile had it's first viral video in 2 days, reached 1M likes in 2 months and 40k followers in 3 months. - Using Adobe Photoshop and Adobe Premiere.
FreelancerReporter
Jun. 2018 - Jan. 2022News writing for Yahoo! Notícias.
Itaú CulturalEditor, content creator and photographer
Jan. 2016 - Mar. 2022São Paulo- Edited and produced over 30 printed publications for high-profile exhibitions andevents. - Created engaging columns and recurring content for websites and social mediachannels, strategically driving traffic increase and fostering seamless integrationbetween multiple media platforms. - Devised and executed comprehensive publication plans for social media, optimizingcontent distribution and maximizing audience engagement. - Curated exhibitions to deliver compelling narratives that resonated with diverseaudiences, showcasing proficiency in storytelling. - Conducted in-depth research to develop content and stay informed about the latesttrends and topics relevant to the cultural sector. - Conducted interviews to gather insights from artists and experts, translating theirperspectives into captivating stories for social media platforms.
Itaú CulturalCommunications Internship
Feb. 2014 - Jan. 2016
BitesSocial Media Analyst
Oct. 2012 - Aug. 2013- Conducted comprehensive data analysis of social networks for prominent companies,including Sky and Globo, to extract valuable insights and trends. - Delivered weekly reports and presented actionable insights to clients, enablinginformed decision-making and performance optimization.
- Expertly crafted compelling institutional presentations, effectively communicatingcomplex data in a clear and visually engaging manner. - Collaborated with cross-functional teams to coordinate and implement data-drivenstrategies, fostering a cohesive and productive work environment.
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