Amanda Rigamonti - Digital Content Strategist, Freelance

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Work Background

Copywriting and Strategy for Social Media

Jul. 2021Clients: CNN, Santander, DocToDoc, Pivô Arte e Pesquisa and La Fiorista. - Strategy and content production for social media - Instagram, LinkedIn, TikTok, Twitter and Facebook. - Script writing for Reels and TikTok videos and copies for every social media platform. - Partnership with designers for asset production, as well as printed materials. - Content publishing and report production. - Implemented the workflow management tool "Monday" on Pivô's office. - Managed the creation of a new website for Pivô with the UX,programming and text teams.

Mediator

Sep. 2021 - Dec. 2021

IdealSenior Creative Copywriter

Jan. 2024- Orchestrates and executes dynamic social media strategies, delivering remarkable outcomes for clients like Faber-Castell Brasil, Winity, UN Global Compact. - Leveraged data-driven insights to drive a substantial 200% growth in engagement rate over the last year. - Manages and produces content for executive profiles and Company pages of various brands on LinkedIn, reaching over 50k views per month. Ensures brand voice authenticity aligned with their business mission. - Developes and organizes posting calendars to maintain consistent and engaging social media presence across platforms. Successfully managed partnerships to create authentic content. Worked in projects with paid media. - Formulates creation briefings and monthly reports, effectively communicating project objectives, progress, and outcomes to clients. - Implemented effective community management strategies to establish an open and engaging channel with customers, fostering meaningful interactions and extracting valuable insights from User Generated Content (UGC) - Creates content for the agency accounts on Instagram, TikTok, and LinkedIn, such as writing scripts, shooting and editing short and long videos, researching and going to eventos to create trend reports and content focused on the events, and creating interesting content for the communications market.

IdealCreative Copywriter

Mar. 2022 - Feb. 2024

TikTokContent Creator

Nov. 2021 - Apr. 2022- Content creation for the @TodaHistoriaImporta profile, which was selected for TikTok's Creators. Videos between 30-60 seconds. - Responsible for researching, writing, producing, editing and posting the videos in partnership with the journalist Rosana Pinheiro. - The profile had it's first viral video in 2 days, reached 1M likes in 2 months and 40k followers in 3 months. - Using Adobe Photoshop and Adobe Premiere.

Itaú CulturalEditor, content creator and photographer

Jan. 2016 - Mar. 2022São Paulo- Edited and produced over 30 printed publications for high-profile exhibitions andevents. - Created engaging columns and recurring content for websites and social mediachannels, strategically driving traffic increase and fostering seamless integrationbetween multiple media platforms. - Devised and executed comprehensive publication plans for social media, optimizingcontent distribution and maximizing audience engagement. - Curated exhibitions to deliver compelling narratives that resonated with diverseaudiences, showcasing proficiency in storytelling. - Conducted in-depth research to develop content and stay informed about the latesttrends and topics relevant to the cultural sector. - Conducted interviews to gather insights from artists and experts, translating theirperspectives into captivating stories for social media platforms.

Itaú CulturalCommunications Internship

Feb. 2014 - Jan. 2016

FreelancerReporter

Jun. 2018 - Jan. 2022News writing for Yahoo! Notícias.

BitesSocial Media Analyst

Oct. 2012 - Aug. 2013- Conducted comprehensive data analysis of social networks for prominent companies,including Sky and Globo, to extract valuable insights and trends. - Delivered weekly reports and presented actionable insights to clients, enablinginformed decision-making and performance optimization. - Expertly crafted compelling institutional presentations, effectively communicatingcomplex data in a clear and visually engaging manner. - Collaborated with cross-functional teams to coordinate and implement data-drivenstrategies, fostering a cohesive and productive work environment.