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Work Background
TriNetDemand Generation, Senior Manager
Mar. 2022Dublin, California, United StatesUtilized a multi-million-dollar marketing budget to drive qualified traffic via SEM/SEO, paid social, content syndication and programmatic display campaigns. Employed cutting-edge account-based marketing (ABM) tactics that included buyer intent targeting and account scoring to secure 19% YoY growth in initial client consultations. Key Contributions: - Instituted go-to-market advertising strategies including messaging optimization, improved PPC bidding protocols and content marketing promotions. Improved brand awareness by 36% YoY. - Devised novel marketing strategies that utilized first-party data to maintain new client growth during iOS 14 launch and related consumer privacy initiatives. - Directed a marketing agency to boost corporate event attendance, improve automation efficiencies, and test new creative assets. Increased RFP pipeline by 38% YoY. - Utilized analytics tools to map client buying journeys, integrate firmographic scoring practices, remove pipeline roadblocks, and boost client retention.
Demand Mojo | Digital Marketing SpecialistsSenior Marketing Director
Feb. 2018 - Mar. 2022Irvine, California, United StatesSpearheaded the development and launch of all operations for the digital marketing agency with a focus on eCommerce solutions, paid media advertising, search engine optimization (SEO), mobile development, social media marketing, content writing, pay-per-click advertising, and graphic design. Achieved an average client net profit margin of 58% in 2021 by instituting operational efficiencies and streamlining expenses to ensure the company's financial success. Key Contributions - Leveraged and directed five employees to create social media campaigns, Google Ads campaigns, and email marketing efforts for small, medium and large organizations. - Developed paid media, branded content and display advertisements that consistently exceeded industry B2B and B2C benchmarks. Achieved average click-through rate of 3.42% on search and 0.65% on display. - Supported national hospital chain in launching a B2B integrated growth campaign that utilized paid media, content syndication, broker outreach, and sales enablement materials to drive substantial new member growth. - Coordinated API integrations, thousand-unit product uploads, EDI implementations, and HTML, JavaScript, and CSS code development to drive project success.
HeRO ImportsManager, Operations & Advertising
Oct. 2014 - Feb. 2018Newport Beach, CaliforniaDirected all operations for the multi-million-dollar organization that supplied custodial equipment to all 7-Elevens, and Chili’s in North America. Managed and coached 6-person logistics team that oversaw multi-monthly container shipments, warehousing, EDI fulfillment and eCommerce drop shipments. Expanded year-over-year net income by 30%. Played key role in communicating and driving organizational goals and marketing objectives across departments. Established and managed strategic partnerships to boost sales through innovative campaigns, creation of new eCommerce sales channels, paid media, branded content and social media marketing activities. Key Contributions: - Utilized multinational supplier network located in China, Central America, Mexico and the United States to drive new business development and secure new contracts. - Identified areas for continuous improvement including the expansion of profitable third-party logistics (3PL) and electronic data interchange (EDI) warehousing solutions. - Directed the development of an eCommerce platform, product literature, eBay and Facebook Marketplace sales funnels and Hubspot automation workflows that generated $421,000 of business. - Effectively developed an Amazon FBA business that generated an additional $30,000 in monthly revenue.
LMR SystemsAssistant Marketing Manager
Feb. 2012 - Oct. 2014Dublin, County Dublin, IrelandConstructed and deployed robust marketing and operations protocols for a multinational, para-military telecommunications start-up. Oversaw and monitored performance objectives to ensure alignment with marketing goals and budgetary guidelines. Established targeted advertising and marketing programs to support sales teams and generate new prospects. Key Contributions: - Instrumental in development of innovative social media marketing and multi-channel marketing programs to achieve and exceed $50,000 in quarterly sales from new customers in Australia and Canada. - Independently crafted all trade show print materials, banners, swag, booth design and promotional items. - Directed thorough market research initiatives that resulted in a 42% surge in net new account growth, solidifying our competitive edge and culminating in the organization's strategic acquisition.
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