Ilona Opengeim Cherkas - Director, Communications Strategy, Marketing and Public Affairs|, The art and science of endodontics

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Work Background

The Art and Science of EndodonticsDirector, Communications and Public Affairs

Aug. 2023Toronto, Ontario, Canada · RemoteResponsible for enhancing internal and external communications strategies, as well as championing the company's industry partnerships and corporate agenda Acting as a strategic advisor to all related stakeholders, assisting with advocacy, public affairs, marketing, issues management, editorial and corporate events and speaking opportunities Perform business-to-business marketing and manage all external communications with referring dental practices emphasizing what makes EndoArt unique and the best option for their patients Organize virtual marketing events for the dental community, including Zoom continuing education events and dental wellness awareness Identify new avenues to reach audiences with compelling, relevant information that builds an understanding of EndoArt's value proposition

CAAT Pension PlanManager, Employer Communications

Jan. 2021 - Mar. 2023Toronto, Ontario, Canada

Financial Services Regulatory Authority of Ontario (FSRA)Senior Advisor, Corporate Communications

Jul. 2019 - Jan. 2021

CIBCEditorial Lead, CIBC Investor's Edge

Aug. 2017 - Jul. 2019Toronto, Canada Area

CIBCInternet Communications Specialist

Jun. 2016 - Aug. 2017750 Lawrence Avenue

CIBCCommunications Consultant

Nov. 2012 - Jun. 2016• Direct internal communications in support of the MSF (CIBC mobile sales force) and ensure all communications across all sales channels (CIBC Mortgage Advisors (MA), Home Loans Canada specialists (HLC), and Group Mortgage Plan specialists (GMP) are published to a high standard of accuracy and consistency • Manage communication plans of regular day to day as well as special project communications from the moment of inception to their final executions including but not limited to: o Guiding the initiator through the steps involved in the communications process from an intake point to its final delivery o Editing content and proofreading for grammar, spelling, hyperlinks and style as well as ensuring that all applicable trademarks and disclosures are included o Managing French translations of the communication working in cooperation with the official CIBC vendor; o Validating translations to ensure accuracy, branding, trademarks and disclosures as well as reformat if necessary o Working closely with upper management - obtaining their final approval and sign off o Delivering approved publications to the intended audience • Manage the post publication process as well website content updates • Run the Sales Effectiveness Communication mailbox and respond to all request submitted from internal stakeholders under the unit’s support

Hewlett-PackardCommunications Specialist

Aug. 2011 - Aug. 2012Mississauga,Internal and External communications as well as PR support

The International Property Tax InstitutePR and Communications Specialist

Jan. 2010 - Sep. 2011Public Relations and Promotions

The International Property Tax InstitutePublic Relations Specialist

Jan. 2010 - Sep. 2011Prepare and execute communications materials, event coordination and online marketing in support of IPTI's strategic marketing, branding and communications objectives Plan, develop and implement action plans to support and positively position the organization Take an active part in doing research and compiling IPTI's international property tax and assessment database, IPTIpedia Maintain a keen awareness of the company's vision, direction, its programs and initiatives at all times Contribute to the production, creation and maintenance of communications programs, including proactively pursuing opportunities to use social media to raise awareness of IPTI Support in the planning, development and execution of special events to promote IPTI among stakeholders and target audiences Create written content and update the organization's website Contribute to the planning, design, development, implementation, and maintenance of communications strategies and programs/services, including publications (paper and electronic), translation services, web services, communications, marketing, public affairs and events Support the development of internal communications for staff Support the execution of social media strategies, including development, integration and maintenance of appropriate social network sites (i.e Facebook, Twitter, Linkedin etc), providing regular posts and responses to online communities including articles, news releases and photos in alignment with the goals and key messages of the organization Consumers Council of Canada (Toronto)

The Consumers Council of CanadaPublic Relations/Communications Intern

Jul. 2009 - Oct. 2009Reviewed, revised, organized and developed information and content related to day to day communications and member services Worked independently to develop a variety of communications materials, including but not limited to news releases, fact sheets special notices and articles Created and maintained a membership database Assisted in administration and overall office operations

Kadima-Zoran Community CentreManager, Community Centre Educational Program

Jun. 2006 - Dec. 2008Netanya, Central, IsraelSupervised a team of 15 teachers and 95 students in the after school programs. Designed teaching programs tailored for ages 6-17. Wrote and edited various documents for different communications platforms Assisted in layout, design, and editing official brochure profiling centre's various programs Executed the planning and maintenance of the centre's educational programs and activities Planned, organized and managed social events in support of the centre's programs and activities Assisted in planning and execution of fund raising activities and local charity events Promoted academic achievement and support emotional and social development of students from underperforming schools Provided resources and strategies for supplementary programs and individual tutors Recruited and supported volunteers Organized parent and teacher conferences Hired, trained and supervised teaching staff

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