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Work Background
Highmark HealthSenior Social Media Market Analyst
May. 2022 - Jun. 2024I did my best to not make the company look really cringe on social.
Spectrum Science - a GHMC CompanySocial Media Strategist
Sep. 2021 - Apr. 2022-Created a comprehensive social media strategy for a variety of clients in the pharma and biotech space. This includes influencer campaigns, corporate channels, and advocacy groups.
-Developed content and creative direction to designers for client social media editorial calendars weekly, monthly, and quarterly.
-Audited current LinkedIn profiles of executives at a Fortune 100 pharmaceutical company and developed strategies to position them as thought leaders and increase their online visibility.
-Crafted strategic internal, creative assignment briefs to help support client editorial planning.
-Participated in strategic and tactical meetings with clients and account management to develop meaningful programs that reflect client needs.
-Had daily panic attacks, learned what type of manager I never want to be, and decided to never work at another agency.
Chatham UniversityAdjunct Faculty
Jul. 2021 - Jun. 2023Pittsburgh, Pennsylvania, United States
DDI | Development Dimensions InternationalSocial Media Specialist
Jan. 2020 - Apr. 2020Greater Pittsburgh Area-Launched company's Instagram account.
-Moved social accounts from posting 99% promotional content to 50% promotional and 50% curated content from outside sources.
-Documented and frequently updated social media strategy for use of the marketing team.
-Told a lot of people, "Hey, maybe let's not use that hashtag."
-Advocated for more focus on diversity and inclusion, which included creating a content calendar devoted to Black History Month and Women's History Month.
-Laid off early pandemic, but was not asked for social media passwords until after I was told I no longer worked there 😂
DDI | Development Dimensions InternationalWriter
Mar. 2017 - Jan. 2020Greater Pittsburgh AreaWriting. Editing. Social Media-ing. Explaining why no one needs to put two spaces after punctuation, that "they" is a singular pronoun, and why the Oxford comma is important, but using correct grammar while speaking informally is not. Other things:
-Answered a lot of "I think I broke the website. Can you fix it?" emails.
-Redesigned, wrote, and published the weekly internal employee newsletter which was distributed to over 1,100 people around the world. -Used HTML/CSS daily, as well as both WordPress and Kentico CMS, to manage the company’s website. Content included web copy, graphics, social media feeds, metadata, videos, forms, and others as needed. -Acted as the de facto technical support person for any and all website issues, including corrupted files, server problems, and debugging HTML/CSS and Javascript.
-Created wireframes for the company website redesign using both Adobe XD and Balsamiq and applied best practices of UX and information architecture in website plans. -Edited blogs for tone, voice, grammar, SEO, and bad ideas using tools such as Yoast, Moz, and Hemingway App.
-Advocated for more focus on diversity and inclusion, which included creating a content calendar devoted to Black History Month and Women's History Month.
FreelanceSocial Media & Content Marketer
Jan. 2016 - Jun. 2024Pittsburgh, Pennsylvania, United States-Audit client websites and blogs for SEO and writing style and give actionable insights.
-Write SEO-driven blogs for various clients in industries such as travel, psychology, food and beverage, and retail.
-Create content calendars for social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest for clients in the legal and education industries.
-Utilize data to tell the story of how client websites and social platforms are doing, what posts are getting the most engagement, and how the site is performing on Google. -Optimized a marketing agency’s website for SEO using a combination of SEMRush, Google Analytics, and Moz, including keyword research, launching their blog, and building backlinks, which lowered homepage bounce rate by 43% in the first month.
-Provide mentoring and editing services for struggling writers, created SEO-driven blog topics and resources, and developed long-form articles and guest blogs for a leading content development company.
VITACSenior Offline Captioner - $10/hr
Feb. 2011 - May. 2016Captioned your grandma's stories.
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