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Work Background
Really GlobalFractional Head of Design
Jan. 2026
NextEra AnalyticsPrincipal UX
Jan. 2024 - Aug. 2025Greater Minneapolis-St. Paul Area• Designed and implemented new features for project management and prospecting tools, supporting $18B in annual revenue.
• Leveraged generative AI to enrich design prototypes and expedite development effrorts.
• Conducted 12+ group user sessions to gather input and validate interactive Figma prototypes, ensuring stakeholder alignment. • Utilized AI-driven analysis to identify user cohorts, informing feature prioritization and reducing design iteration cycles. • Collaborated with engineering teams to develop scalable front-end components using modern JavaScript frameworks.
NextEra AnalyticsSenior UI/UX Developer/Designer
Jan. 2024 - Aug. 2025• Designed and implemented new features for project management and prospecting tools, supporting $18B in annual revenue. • Conducted 12+ group user sessions to gather input and validate interactive Figma prototypes, ensuring stakeholder alignment. • Utilized AI-driven analysis to identify user cohorts, informing feature prioritization and reducing design iteration cycles. • Collaborated with engineering teams to develop scalable front-end components using modern JavaScript frameworks.
Banner EngineeringPrincipal UX
Jan. 2023 - Jun. 2024Greater Minneapolis-St. Paul Area• Directed strategy for the emerging software branch of Banner Engineering, a global leader in industrial automation. • Established a unified UX framework across five software products and two new launches, ensuring consistent brand and usability standards for thousands of global users."
• Unified product, engineering, and design teams around a strategic roadmap to enhance customer satisfaction. • Modernized user experience across web, mobile, and HMI applications, establishing a unified UX framework. • Trained developers on JavaScript frameworks, responsive design, and cross-platform standards to elevate product quality.
ExositeDirector of Software Engineering
Jul. 2022 - Dec. 2023
ExositeSenior Product UX Design Manager
Jun. 2022 - Aug. 2022Minneapolis, Minnesota, United StatesLed teams of internationally distributed developers and designers, encompassing, at one point, more than 50% of company headcount. Directed design and feature development on cornerstone IoT platform and white label condition monitoring and data visualization tool from initial design to $1M in recurring quarterly income.
Conducted discovery sessions, client interviews, UAT testing, and surveys exploring use cases as defined by product stakeholders and end-users. Aligned geographically diverse teams in the U.S., Germany, and Taiwan around client goals through onsite workshops, requirements documentation, BDD scenarios, mock-ups, interactive prototypes and Jira ticket creation. Developed unified sprint plans and roadmaps through cross-departmental collaboration. Communicated project status and development process health to leadership with automated dashboards and reports. Collaborated with developers throughout the software development life cycle to ensure end results aligned with IoT best practices and project goals. Directly contributed to development repositories, completing front-end features, fixing bugs, and creating automation, averaging 1,000 git contributions annually. Spearheaded effort to define core IoT application needs across 11 divisions of a Fortune 200 client, resulting in a robust SDK coupled with UI kits, style guide, and developer handbook.
ExositeSenior UX Design Manager, Product Design
May. 2018 - Jan. 2023Minneapolis, MN• Drove ExoSense platform to $1M QRR milestone: Directed end-to-end design strategy and feature prioritization for cornerstone IoT SaaS platform, establishing competitive market position maintained over 4+ years
• Delivered enterprise-scale SDK for Fortune 200 client: Spearheaded discovery and requirements synthesis across 11 business divisions, translating diverse industrial automation needs into unified IoT framework including production SDK, comprehensive UI kit library, design system documentation, and developer implementation handbook
• Scaled product through strategic user research: Conducted ongoing discovery sessions, stakeholder interviews, UAT testing, and user surveys that directly informed roadmap prioritization and feature investment decisions
• Managed distributed design and engineering organization: Led 15+ developers and designers at peak (representing 50%+ of company headcount) across Minneapolis, Germany, and Taiwan, establishing processes that enabled seamless collaboration across 8+ hour time zone differences
• Five consecutive years in Gartner® Magic Quadrant™ for Industrial IoT Platforms
• Unified geographically diverse teams around shared objectives: Facilitated onsite workshops, created detailed requirements documentation and BDD (Behavior-Driven Development) scenarios, and maintained alignment through interactive prototypes and structured Jira workflows
• Established data-driven decision culture: Communicated project health and development velocity to executive leadership through automated dashboards and metrics reporting, enabling proactive resource allocation
• Transitioned from individual contributor (UX Lead) to design leader, building team capabilities while maintaining hands-on design contribution for critical features
• Established design operations practices that supported company growth from startup to established SaaS provider
ExositeProduct Manager - UX
Jan. 2018 - Jun. 2022Greater Minneapolis-St. Paul Area
ExositeUser Experience Manager
Apr. 2017 - Dec. 2018
ExositeUser Experience Lead
Jun. 2014 - Apr. 2018Minneapolis, MNDesigned and launched pilot IoT applications for multinational brands including Moen (smart home), Toro (connected equipment), Parker-Hannifin (industrial automation), Yankee Candle (retail IoT), SRAM Quarq (cycling performance), and Qualcomm (connected devices). Delivered cross-platform experiences spanning responsive web, native mobile (iOS/Android), and hybrid mobile applications tailored to each client's technical ecosystem and user base. Executed rapid discovery-to-delivery cycles: conducted stakeholder interviews, synthesized requirements, produced wireframes, and delivered high-fidelity interactive prototypes for client validation—often within 6-8 week sprint cycles. Aligned distributed design teams across Minneapolis and Taiwan offices, ensuring design consistency and shared understanding of IoT interaction patterns across time zones. Collaborated directly with engineering throughout SDLC, participating in sprint planning, code reviews, and architecture decisions to ensure implementations honored both IoT best practices and user experience goals. Maintained dual contributor role: designed features while actively developing front-end code, averaging 1,000+ annual Git contributions including Vue components, bug fixes, and test automation.
ExositeUX Lead/Front-End Developer
Jan. 2014 - Mar. 2017Minneapolis
SovosUX Consultant & Marketing Manager
Jan. 2011 - Dec. 2014Minnetonka, MNRedesigned second largest product, Taxport A/P, bringing the Net Promoter Score from 10 to 52 in one year. Raised lead generation 5X, raised blog traffic 3X, and raised overall web traffic 2.5X. Led support site redesign, coordinating new content and UX approaches, multiple internal stakeholders, and aggressive client feedback strategy. Supplanted $112K in annual vendor costs through individual contributions and staff training initiatives.
SovosMarketing Manager
Jan. 2011 - Dec. 2014Minnetonka, MNRedesigned second largest product, Taxport A/P, bringing the Net Promoter Score from 10 to 52 in one year. Raised lead generation 5X, raised blog traffic 3X, and raised overall web traffic 2.5X. Led support site redesign, coordinating new content and UX approaches, multiple internal stakeholders, and aggressive client feedback strategy. Supplanted $112K in annual vendor costs through individual contributions and staff training initiatives.
SovosUX Consultant
Jan. 2011 - Dec. 2011
Sundog InteractiveCreative Director
Jan. 2010 - Dec. 2011Fargo, North Dakota, United StatesDirected teams of up to 17 designers, information architects, developers, videographers, video editors, and copywriters for multi-million dollar accounts. Served as the creative advocate for a myriad of clients, including Bobcat, University of Pennsylvania, Lifetouch, Concordia College, Rainbow Play Systems, and Doosan. Drove an increased ad spend with Bobcat account an average of 10% year over year by delivering largest customer interactions to date, integrating multiple platforms and new technologies. Steered the Concordia College Virtual Experience, after which the client retained Sundog as their primary vendor. Subsequent projects created $1M+ in additional revenue for Sundog.
General MillsGUI Developer
Jul. 2008 - Dec. 2008Led Flash and HTML/CSS development for BettyCrocker.com and Pillsbury.com, working with industry-leading advertising agencies Publicis Modem and MCM-Worldwide
1-2-1 Marketing Services GroupWeb/Flash Consultant
Jun. 2008 - Dec. 2008Designed and developed Hampton Inn/American Express’ “yourHamptonTag.com,” which allowed patrons to create personalized luggage tag with uploaded photos and info. Architected & developed reusable templates to serve as future advertising campaigns for Hilton Hotels.
CreatisLead Interactive
May. 2008 - Aug. 2008Led new interactive department, including client meetings, development and design.
Sundog InteractiveOnline Art Director
Jan. 2008 - Dec. 2010Fargo, North Dakota, United StatesDirected team of designers, information architects, developers, videographers, video editors, and copywriters for international clients.
PearsonMedia Developer
Feb. 2007 - May. 2008Currently creating an awe-inspiring suite of applications allowing content experts to create dynamic flash-based training modules, push them to salespeople's and teachers' computers and track their progress. Created everything from Electronic Catalogs to those CDs in the backs of textbooks that no one reads.
Various Agencies & ClientsEarly Career - Interactive Design & Development
Oct. 2002 - Nov. 2010Minneapolis, Minnesota, United StatesBuilt foundational expertise in interactive design and front-end development across agency and corporate environments. Notable clients included General Mills, Pearson Education, Hampton Inn/American Express, and Hilton Hotels. Established independent design consultancy (nwGreen/Green Design Concepts) serving 30+ clients while developing technical proficiency in Javascript frameworks (Vue/React), HTML/CSS, Flash and early responsive design principles.
nwGreen / Green Design ConceptsPrincipal
Jan. 2002 - Dec. 2008Learned skills and technical language needed for start-up design company. Managed 6 part-time employees for approximately 30 clients, including print and interactive projects. Interactive Development Solutions including strategy, websites, flash sites, email blasts, banner ads and anything else you can dream up.
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