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Work Background
Carson-Newman UniversityAssistant Vice President for Marketing and Communications
Dec. 2021 - Dec. 2023Jefferson City, Tennessee, United StatesResponsible for all internal and external media efforts including student recruitment, special projects and athletics.
Successfully implemented award-winning Instagram strategy for 80% growth year-over-year.
Drove $360k in revenue with a $900 ad spend through a targeted micro-campaign on Instagram.
Produced $8.2m in revenue with a $140k ad spend through a targeted social and OTT campaign.
Developed monthly newsletter to 380k constituents with a 41% open rate. Developed content for email drip campaigns and enrollment funnel.
Crafted new video strategy which improved engagement and value across all platforms.
Managed production, launch and activation of new marketing campaign and brand strategy, including new logo.
Led 6-person creative team in developing graphics, video, web, other digital products and print collateral.
Managed relationships with agencies and freelance creative support, ensuring budget compliance and delivery targets
BirdDog CreativeFounder
Sep. 2019 - Dec. 2021We help business leverage the power of video to attract and retain new customers.
Carolinas Production GroupProducer/Cinematographer/Talent
May. 2008 - Dec. 2021Producing, shooting, and editing social and long form content for Honda Racing/ HPD/Acura Motorsports. Producing and reporting for Honda Racing:At Speed, a monthly magazine-style show that aired in syndication across the US. Reporter and Host for F4 U.S. Championship Today, a highlight show featuring the F4 United States Championship, a premier open-wheel development racing series.
Carolinas Production GroupPit Producer / Internet Media Coordinator / ENG
May. 2008 - Aug. 2012Shot and produced pit road reports and show packages for Must See Racing, Mazda MX-5, Star Mazda and Atlantic Championship broadcasts on Versus, HDNet and syndication
Work closely with on-air talent to secure show elements
Convert, edit and upload race broadcasts to YouTube
WFXRMorning News Anchor
Aug. 2015 - May. 2016Roanoke, Virginia
WCYB/WEMT/CW4News Anchor
Mar. 2013 - Feb. 2015Bristol, VAAnchoring the 7 a.m. plus 6, 10 and 11 p.m. weekend newscasts.
NBC MontanaNews Anchor
Aug. 2012 - Feb. 2013
WVLT Volunteer TVReporter/ Photographer
Sep. 2011 - Nov. 2011Knoxville, TennesseeDevelop, pursue and execute story ideas for 4, 5, 6 and 11 pm newscasts
Shoot breaking news and interviews as required
Cover local and regional high school, college and professional sports
WATE-TVEditor/Sports Photographer
Dec. 2010 - Sep. 2011Edit and assemble 5:30,6 and 11 pm sportscasts
Shoot breaking news and interviews as required
Cover local and regional high school, college and professional sports
Upload video to wate.com
NASCAR Media GroupMedia Operations
Mar. 2010 - Dec. 2010Encoded tape and digital media for editing and archive, including live events
Provided technical assistance and support to production department
WATESports Intern
Jan. 2009 - Dec. 2009ENG for local highschool,college and professional sports in the Knoxville area, including the University of Tennessee, the Knoxville Ice Bears and the Tennessee Smokies, assisting with the set up and execution of live shots from games, highlight and package editing, as well as newsscript writing.
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