Kiriat Argenio - marketing director, Liquidx Studio, previously Zalora/Zalando

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Work Background

LiquidX StudioMarketing Director

Aug. 2022

PixelmonMarketing Director

Aug. 2022

SuperfluidTeamMarketing Lead

Sep. 2021 - Jul. 2022Milan, Lombardy, Italy

Betterly.com De Agostini GroupHead Of Business Development

Dec. 2019 - Sep. 2021Milano, Lombardy, Italy

ZALORA GroupMarketing Director

Oct. 2017 - Nov. 2019Kuala Lumpur, MalaysiaLeading the relocation of the Regional Marketing team (~70 employees) from Singapore to Malaysia and developing the relative transition plan • Delivering a ~30% YOY growth results in the overall Net Merchandise Value KPI for 2017 and 2018 • Structuring and allocating BTL and ATL marketing budgets for relevant countries (MY, SG, HK, TW) and securing additional cash sponsorship from key partners (Uob, Standard Chartered, Unilever) • Curating distinctive comprehensive (online and offline) marketing campaigns and events (fashion shows, media launches) for international brands and emerging designers • Coordinating main cross-countries marketing campaigns (Singles' Day, Black Friday, Cyber Monday, 12.12.) • Collaborating with international TV (Diva, E!) and market key opinion leaders • Developing PR strategies to communicate to target audiences (fashion, business, lifestyle) • Maintaining key responsibilities held under "Head of Marketing and Parternships" title

ZALORA GroupHead of Marketing and Partnerships

Sep. 2014 - Oct. 2017Kuala Lumpur, Malaysia• Provided the Marketing plans, budgets, spends and performance on a daily, weekly and yearly basis and developed appropriate systems, values, competencies, and structures within the Marketing Department in order to meet and exceed the goals of such plans • Designed and implemented the marketing strategies for the different marketing channels (campaigns, brands management, SEO, Onsite, Social Media, CRM, PR, Creative Center, desktop and mobile app, events, online marketing and partnerships) via market research and consumer insights (quantitative & qualitative studies) • Searching and negotiating to acquire new partners and maintaining existing deals • Collaborated with the PM team to define marketing materials and programs and to improve the UX of the desktop and mobile app • Optimized performances of the operational teams (Production, Warehouse, Customer Service) • Leading the day to day activities of the team

ZALORA GroupMarketing Executive

Sep. 2013 - Aug. 2014Kuala Lumpur, Malaysia• Implemented the marketing strategies for the different brands, categories, platforms and marketing channels (Onsite, Social Media, CRM) based on the data from DFA and Google Analytics • Conducted performance analysis by A/B testing the campaign effectiveness on an ongoing basis

ZALORA GroupBusiness Developer - Intern

Feb. 2013 - Jun. 2013Kuala Lumpur, Malaysia• Created models for the calculation of several KPIs for the customer service and the operational teams • Evaluated the accounting reconciliation, revenues records and company fix assets to be reported in the the quarter financial statement

Societe Generale Securities ServicesConsultant - Intern

Mar. 2012 - Jul. 2012Milan Area, ItalySupported the back office activities concerning the administration of shareholder meetings, coupons, dividend payments and prepayment bonds toward institutional investors

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