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Work Background
CellarDAO SocietyCEO & Co-Founder
Mar. 2023Singapore · HybridLaunching VINTAG3, a wine & spirits investment platform powered by blockchain. Our aim is to bring the wine & spirits industry into the new age of blockchain and digital ownership. Asset backed NFTs are the future of digital trade and we are building a brand new ownership experience.
Wright PartnersVenture Lead
Sep. 2022 - Dec. 2022Singapore · HybridManaged new corporate products - from ideation and validation to go-to market strategy.
Mallolas GroupFounder & Managing Partner
Mar. 2017 - Aug. 2022IndonesiaBuilt an F&B group with 10 outlets across 4 cities, 100+ employees and latest monthly revenue of $150,000 during the Covid-19 pandemic.
- Led new product innovations and go-to market strategy.
- Secured strategic partnerships – Michelin star chefs, angel investors & hotels.
- Managed cross-functional teams; Operations, Sales, Marketing, HR, Finance & Accounting.
- Successfully exited by selling the company to another F&B Group in Indonesia.
AyoconnectHead Of Marketing & Growth Strategy
Feb. 2017 - Apr. 2018Greater Jakarta Area, IndonesiaLed the company’s growth with an analytical and measured approach. - Built the marketing team, set up the sales and marketing operations as well as performance-based KPIs.
- Managed company's growth through ad operations with $20,000 monthly budget.
- Led campaigns execution and strategic partnerships to grow the company 20x in 1 year.
- Managed user acquisition initiatives, reduced CAC, and increased retention by 30%.
SeaBusiness Intelligence & Strategy Manager - Shopee Singapore & Indonesia
Oct. 2015 - Dec. 2016SingapurCoordinated all growth initiatives since Shopee’s launch in Singapore and Indonesia across Sales and Marketing teams.
- Provided strategic insights to the country manager on how to effectively allocate the monthly budget to achieve sales and growth targets.
GoogleAssociate Account Strategist
Jun. 2015 - Sep. 2015EU HQ in DublinProvided strategic analysis and recommendations to help advertisers optimize their AdWords campaigns and online presence while adopting Google’s latest advertising solutions.
• Implemented creative ways to improve customer relationships and increase business growth by promoting other Google products.
• Gained knowledge on a variety of Google products, including AdWords & Analytics. -----------------
PROJECTS
----------------- VIP Room
Created a unique customer experience for top SMB clients in MED (Spain, France & Italy) • Established the criteria for top customers to be included in the VIP Room and I automated the model that can be replicated for each quarter in all markets. • Selected the initial list of top clients (Top 20 Clients) and complete their profile with all relevant data such as Revenue, Growth and PGAs.
• Identified 20 initiatives/features considered delighters and create the hypothesis to be tested in a Kano survey.
GoogleGoogle Student Ambassador
Nov. 2014 - Jun. 2015Barcelona y alrededores, EspañaPromoted digital marketing and Google AdWords through events and workshops across business universities, with 500+ attendees. - Attended Google Student Ambassador Summit EMEA 2014 (Dublin, Ireland) and receive digital marketing trainings (Google analytics, SEO and AdWords, digital campaign strategy...)
Reckitt BenckiserHome Care Marketing Associate
Jun. 2013 - Jan. 2014Barcelona y alrededores, EspañaDeveloped marketing plan and strategy implementation for the launch of new products.
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