Cairns and Hinterland Hospital and Health ServiceSenior Public Affairs Officer
Oct. 2011 - May. 2014Cairns, AustraliaMedia and Public Relations
• Successfully guided the Health Service through media coverage of natural disasters, public health outbreaks, a corporate restructure and other contentious issues in a highly politicised and emotive environment. • Provided expert and sound advice to Board Members, the Chief Executive, members of the Executive Team, and nominated spokespeople on all communication and media queries. • Undertook research and authored factually written and appropriate responses which could be cleared by the Chief Executive within tight timelines.
• Arranged and prepared key speakers in response to media enquiries
• Prepared proactive media releases, alerts and community service announcements to generate positive local news coverage through print, radio, TV, online channels and trade publications.
• Authored speaking points and prepared presentations for the Minister for Health, Board Chair and Chief Executive
• Coordinated official openings and events throughout the Health Service. Conducted extensive media monitoring for trends and opportunities and prepared a monthly media analysis report for the Board. Communications
• Authored and published Health Up North a key monthly internal publication; and made enhancements to promote readership. • Drafted staff bulletins utilising our values and key messages to effectively translate information. • Conducted a Communications Audit to realise best communication methods • Prepared our Social Media Policy and Procedure which was approved by the Board to enable Go- Live of this tool