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Work Background
Bentley SystemsGlobal Product Design Manager
May. 2023AustraliaIn my role at Bentley / Seequent, I've focused on transforming our design practice and elevating the maturity of our organization. My goal has always been to go beyond managing day-to-day tasks and instead, create lasting change in how we approach user experience and collaboration. • Spearheaded High-Impact Team Performance: Through mentoring and guidance, I helped turn our UX/UI team into a high-performing group that consistently delivers complex projects recognized for their design excellence. • Pioneered a Design-Led Research Culture: I introduced a stronger focus on user research, making it a core part of our design process. This shift allowed our teams to lead research efforts that brought us closer to our customers and led to more impactful design solutions. • Redefined Design’s Strategic Role: I worked to elevate the role of design within the company, turning it from a support function into a key partner in product development. By building strong relationships across departments, I ensured that design had a significant influence on our strategic decisions. • Optimized Cross-Department Collaboration: I developed more efficient workflows between Product, Marketing, and Engineering, which helped us collaborate better and achieve stronger project outcomes. • Established Strategic Frameworks: I implemented frameworks aligned with SVPG principles that streamlined our processes and improved both the consistency and quality of our user experiences. • Aligned Stakeholder Vision: I managed stakeholder relationships across multiple products, ensuring everyone stayed aligned and focused, which was crucial in successfully executing our key initiatives. I’m passionate about not just managing, but truly transforming how we work together. My aim is to foster leadership within the team and ensure that our UX practice sets the standard in delivering outstanding user experiences.
XeroProduct Design Manager
Oct. 2021 - May. 2023Auckland, New ZealandAs Xero's Product Design Manager, I led the design strategy and direction for multiple product lines while managing a team of designers. Working closely with cross-functional leadership, I aligned the product design vision with overall business strategy and led user research initiatives to inform the design process, ensuring data-driven and user-centered design decisions. I fostered a culture of collaboration and open communication among the team, resulting in a highly motivated and productive group. Managing the team's workflow, I ensured that projects were delivered on time and met a high standard. I played a crucial role in collaborating with cross-functional leadership to empower teams to achieve outstanding results, championing design within the organization and ensuring it was a key consideration in all product decisions.
Davanti ConsultingDirector of Design & Experience
Jan. 2019 - Oct. 2021Auckland, New ZealandAs a strategic corporate leader in design & experience, I have successfully led teams in delivering exceptional user-centred designs for a diverse range of clients, including ANZ, ASB, BNZ, MPI, AMP, Genesis, IRD, Goodman Fielder, Public Trust, Hirepool, Waste Management, University of Auckland, Chorus, and Online Republic. With a strong background in design thinking, user research, and data analytics, I have a proven ability to drive innovation and achieve competitive advantage through the use of qualitative and quantitative methods. As Director of Customer Experience at Davanti Consulting, I was responsible for the team's P&L, and played an instrumental role in the development of blue-sky thinking, strategic leadership, and the ability to turn ideas into reality. My expertise in leadership, interpersonal skills, and product design has enabled me to effectively manage and motivate teams to succeed.
Foodstuffs New ZealandProduct Design Director
Mar. 2017 - Jan. 2019As a Product Design Director at Foodstuffs, I leveraged my leadership and strategic expertise to drive the development and growth of the company's omnichannel experiences, specifically the launch of New World's and PaknSave's online shopping portals. By fostering a strong design culture, collaborating with key stakeholders, and utilizing a customer-centric approach, I was able to drive business performance and deliver exceptional, truly innovative experiences for customers. My responsibilities included leading and mentoring the design team, creating systems and processes for team engagement, providing creative direction, and fostering a culture of growth and innovation.
Pixel FusionDelivery Director
Jul. 2016 - Mar. 2017Auckland, New ZealandAs a Delivery Director, I oversaw multiple project deliveries from initiation to closure, managing budgets, timelines, and resources while mitigating risks to ensure quality standards were met. I implemented project management methodologies and tools that improved delivery efficiency and effectiveness, ensuring compliance with organizational policies and procedures. I provided regular project status updates to senior management and built a high-performing team equipped to manage multiple projects, resulting in a reputation for delivering successful outcomes.
Pixel FusionCross Functional Delivery Manager
Mar. 2015 - Jul. 2016AucklandAs a Cross Functional Delivery Manager at Pixel Fusion, I managed a high-performing cross-functional team and delivered profitable solutions for clients such as Animates, Child Cancer Foundation, Vector, Metrix, Mercury, RFA, Auckland Zoo, and Auckland Art Gallery. My strong leadership and strategic thinking skills were evident in account management, client retention and development, resource planning, and engagement. I also contributed to the strategic offer and services of the company and engaged in broader management and strategic duties to facilitate operational effectiveness. My expertise in Agile project management methodologies and ability to contribute to the overall strategic direction of the company showcases my ability to think and lead comprehensively. This experience has prepared me for a role as a Product Design Leader where I can use my skills in building and leading teams, strategic thinking, and understanding of Agile methodologies to deliver exceptional user experiences and drive business success.
HSBCProgramme Manager, Global Change Delivery
May. 2012 - Jan. 2015Curitiba, Paraná, BrazilAs Programme Manager for Global Change Delivery at HSBC, I led critical initiatives focused on Anti-Money Laundering (AML), Sanctions, and Financial Crime Compliance across Corporate and Commercial Banking. I played a key role in the successful implementation of a compliance programme impacting over 40,000 corporate customers within one month, ensuring adherence to global regulatory policies. -Compliance Leadership: Managed and implemented multiple projects aimed at strengthening AML compliance, financial crime prevention, and adherence to international sanctions. This included overseeing risk assessments, improving compliance workflows, and collaborating with key stakeholders to ensure compliance objectives were met. -Cross-Functional Collaboration: Worked closely with compliance, risk management, and legal teams to deliver solutions that aligned with regulatory requirements, minimized risk, and protected HSBC’s global reputation. -Customer Impact: Ensured that all project implementations, affecting tens of thousands of customers, adhered to the highest standards of compliance without disrupting their business operations, fostering trust and minimizing risk exposure.
Striped PapayaDesign Director & Founder
Jan. 2006 - May. 2012WorldAs the Founder and Design Director of Striped Papaya, I led a dynamic team of two managers and 14 designers. I spearheaded the creation and implementation of comprehensive UX strategies, driving user experience transformation throughout our clients’ digital ecosystems. Collaborating closely with cross-functional teams, I delivered UX design solutions that aligned with business objectives and improved user satisfaction across industries such as finance, technology, and retail. Our projects spanned multiple countries, including the USA, Sweden, Brazil, the Czech Republic, New Zealand, and Australia, enabling me to apply a global perspective to every design challenge. - Leveraged Design Thinking Methodologies: Applied design thinking to identify and resolve complex user problems, resulting in a significant increase in client satisfaction and user engagement across diverse sectors. - Leadership & Mentorship: Mentored and trained designers on industry best practices, fostering a highly skilled, motivated, and high-performing design team capable of tackling intricate challenges and consistently delivering excellence.
PaperPlat ABProduct Design Manager
Mar. 2004 - Dec. 2005Stockholm, Stockholm County, SwedenAs a Product Design Manager at PaperPlat AB, I led the end-to-end design strategy for a highly technical product focused on delivering detailed simulations of the forming section in paper machines, both for new installations and modifications of existing systems. My role involved conducting in-depth user research, ensuring that every design decision was data-driven and user-centered. I effectively managed the design team’s workflow, fostering a collaborative and innovative environment. Additionally, I mentored junior designers, helping them develop their skills and enabling the team to meet complex technical requirements while driving precision and usability in our simulations.
AccentureBusiness Consultant
Apr. 2003 - Mar. 2004São Paulo, BrazilAfter starting as an intern at Accenture, I was promoted to Consultant and worked on strategic logistics projects for AMBEV/Interview. As a consultant, I utilized my technical background and design thinking skills to improve customer experience and optimize operations. I collaborated with cross-functional teams to identify pain points in the logistics process and developed solutions. At Accenture, I gained valuable experience in project and stakeholder management that prepared me for my current role as a Product Design Director, leading teams and driving digital transformation. I'm passionate about using technology to create exceptional user experiences and solve complex business problems.
AccentureConsulting Intern
Mar. 2002 - Apr. 2003São Paulo, BrazilDuring my computer engineering degree at UNICAMP, I interned at Accenture in Sao Paulo on a strategic global supply chain project for Carrefour Brazil. This taught me valuable lessons on large-scale project complexities and the importance of project, collaboration, and stakeholder management. I discovered that my technical expertise and passion for design thinking could be used to create exceptional digital experiences for customers. As a seasoned Product Design Director today, I continue to apply these lessons and remain committed to driving business success through innovative design thinking.
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