Donaven Leong

Content Marketer @NION

Blogger📝 Influencer or Blogger💸 MarketingCreative ProducerResearcherCopywriterBusiness Analyst🧨 Consulting🎥 EntertainmentJournalist🧮 EducationEditorBrand Marketing ManagerCommunications ManagerContent ManagerSEO Manager

As a Content Marketer with six years in tech and SaaS, I specialize in turning complex marketing data into clear plans that help small businesses and new entrepreneurs grow. I love partnering with small and medium-sized enterprises (SMEs) and being part of their exciting journey from the start-up phase to becoming leaders in their industries. I take pride in creating marketing strategies that not only increase website traffic and generate leads but also tell a brand’s unique story. Building strong relationships with media and influencers is another area I thrive in, ensuring that the brands I work with get the recognition they deserve. For me, there’s a real thrill in working with entrepreneurs and SMEs, helping them develop their brands and watching their initial ideas bloom into successful businesses that customers love and trust.

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Work Background

GIZMOSPRINGEducational Outreach Coordinator & Digital Marketing Analyst

Jul. 2023Washington, United States1) Developed a digital content strategy for educational programs that incorporated advanced SEO techniques and backlink building, significantly enhancing the online visibility and user accessibility of curriculum materials. 2) Established strategic media partnerships to broaden the reach of educational initiatives, leveraging experience with media coverage from outlets such as Forbes, Vogue, and NBC. 3) Increased the digital presence of educational content through targeted networking and strategic content sharing, securing over 60 guest post opportunities to extend the platform's reach. 4) Employed data-driven content strategies to achieve a 32% increase in reader engagement, demonstrating the effectiveness of tailored educational content in capturing and retaining audience interest. 5) Used B2B networking techniques on platforms like LinkedIn to enhance engagement by 82%, focusing on building and maintaining relationships with educational partners and stakeholders. 6) Implemented advanced content management systems to organize and streamline extensive libraries of educational materials, ensuring content remains current and accessible.

PickaGeekWellness, Community Manager & Educational Content Creator

Jan. 2024Singapore

CakeResumeEducational Writer (Career Coaching)

Dec. 2023Taipei, Taipei City, Taiwan

NION BEAUTYSocial Media Manager + E-commerce Marketer (Beauty & Skincare)

Jul. 2023 - Apr. 2024Seattle, Washington, United States

IAPWE | International Association of Professional Writers and EditorsEducational Content Marketing Manager, Trainer

Dec. 2022 - Jul. 2023Boston, New York, United StatesDeveloped and implemented digital marketing strategies to increase brand visibility and drive online traffic, resulting in a 20% increase in website conversions. Conducted comprehensive market research and competitor analysis to identify target audience demographics, customer preferences, and industry trends, leading to more effective targeting and messaging in digital campaigns. Utilized data analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance, monitor campaign effectiveness, and identify areas for improvement, resulting in a 15% increase in overall conversion rates. Developed and executed content marketing strategies, including SEO optimization and keyword research, resulting in a 40% increase in organic search traffic and improved search engine rankings. Created engaging and conversion-focused email marketing campaigns, resulting in a 25% increase in email open rates and a 20% increase in click-through rates. Implemented A/B testing methodologies to optimize landing pages, email campaigns, and ad creatives, leading to a 15% improvement in conversion rates and a higher return on investment.

Benesse CorporationInternational Project Manager & Educator

Aug. 2021 - Jan. 2023Tokyo, Japan● Created and sold e-learning curriculums online through social media and digital marketing channels, resulting in a 25% increase in sales and revenue. ● Developed compelling copy for social media campaigns and email marketing campaigns to promote IT courses, resulting in a 15% increase in click-through rates and a 10% increase in sales. Utilized copywriting skills to effectively communicate the key features and benefits of IT courses to potential customers, resulting in increased engagement and conversion rates. ● Conducted market research to identify emerging trends in the e-learning industry and create curriculums that effectively met the needs of learners and educators. ● Utilized email marketing tools to create effective email campaigns that effectively targeted potential customers and increased sales. Email marketing campaigns resulted in a 10% increase in open rates and a 5% increase in click-through rates. ● Collaborated with subject matter experts to create engaging and informative e-learning curriculums that effectively met the needs of learners and educators. Collaborations resulted in a 20% increase in customer satisfaction rates.

Benesse CorporationInternational Program Coordinator

Dec. 2020 - Aug. 2021Tokyo, JapanWrote product descriptions that led to a 40% increase in sales on the company's e-commerce website. Used data-driven insights to refine social media strategies and improve performance, resulting in a 15% increase in social media followers. Produced blog and video content that increased website traffic by 15% and decreased bounce rate by 10%. Tracked and reported on social media KPIs such as click-through rates, engagement rates, and conversion rates. Developed and managed a content calendar that ensured consistent delivery of engaging and informative content across all social media platforms.

LanCul Co.,Ltd.Social Media Manager & Facilitator

Oct. 2019 - Dec. 2020Tokyo, Tokyo, Japan● Developed and executed social media content plans that resulted in increased engagement and follower growth on various platforms such as YouTube, Instagram, Twitter, and LinkedIn. ● Coordinated and managed multiple social media campaigns simultaneously, ensuring consistency in messaging and brand voice across all channels. ● Successfully managed and executed up to 5 social media campaigns simultaneously, resulting in a 40% increase in overall engagement. ● Created content calendars and planned social media posts, resulting in a more consistent brand image and a 15% increase in engagement.