IdeaHub IT Solutions Provider, Inc.Content Strategist and Copywriter
Nov. 2024 - Jan. 2025PhilippinesAs a content strategist, I developed and implemented content plans that align with business goals and audience needs. I am also tasked with conducting market research, analyzing content performance, and creating editorial calendars to ensure consistent, engaging, and relevant messaging across all channels. I also collaborate with marketing, design, and product teams; guide them in content creation to optimize SEO, brand voice, and user experience. My key responsibilities include content audits, audience segmentation, and performance tracking to refine strategies and drive engagement, lead generation, and brand awareness. As a copywriter, I crafted clear, compelling, and persuasive written content across various platforms, including websites, social media, email campaigns, and advertising materials. I am responsible for translating brand messaging into engaging copy that resonates with target audiences and drives action. My responsibilities include brainstorming creative ideas, writing and editing copy, collaborating with designers and marketers, and ensuring consistency in tone and style.