Bianca Gonzalez-Schulte

Senior Manager, Interactive Applications @NASCAR - National Association of Stock Car Auto Racing

Email Marketing Manager💸 Marketing👍 Sales & BizDevUX/UI DesignerGraphic Designer🐦 DesignContent Manager

As Bianca Gonzalez-Schulte, Senior Manager, Interactive Applications at NASCAR, I have successfully led the development and implementation of various interactive applications that have significantly enhanced the fan experience. I have overseen the creation of innovative digital solutions that have improved user engagement and interaction. My leadership has resulted in improved operational efficiency and has contributed to the growth and expansion of NASCAR's digital footprint. I have also been instrumental in fostering cross-functional collaborations, driving technological advancements, and promoting a culture of innovation within the organization.

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Work Background

NASCAR DIGITAL MEDIA, LLCSr. Manager, Interactive Applications

Nov. 2022Daytona Beach, Florida, United StatesManage venue digital technology vendor relationships, site configurations, and projects including at-track fan experience, digital product engagement, and new technology offerings. Participate in discovery, design, development, and rollout on project teams, ensuring business terms are adhered to. Manage, develop, and implement interactive team initiatives, working in close collaboration with cross-functional teams. Ensure brand identity standards are met, from communications to app content.

NASCAR DIGITAL MEDIA, LLCManager of Interactive Applications

Sep. 2021 - Nov. 2022Daytona Beach, Florida, United States

NASCAREvent Marketing Manager

Jul. 2020 - Sep. 2021Daytona Beach, Florida, United States

Daytona International Speedway - NASCARDigital Marketing Specialist

Aug. 2019 - May. 2020Daytona Beach, Florida AreaResponsible for leading several important digital marketing initiatives including email marketing, mobile app messaging and on-site fan engagement programs. In addition, this role is heavily involved in day-to-day content development across all digital marketing channels. During events, I lead on-site fan engagement platforms including planning and execution around logistics, credentials, schedules and more for the DAYTONA Rewards program and new on-site programs. This role requires the understanding of digital marketing fundamentals, as well as the technical skills to craft engaging creative used across our email, social media, website and mobile channels.

Atlantic CreameryBrand Manager

Aug. 2018 - Feb. 2020Port OrangeSpearheaded rebrand and redesign of the ice cream parlor. Work closely with the owners to create local brand awareness. Designed and maintain the website to the owner's specifications. Manage social media and business accounts. Oversee new and ongoing marketing and advertising activities. Measure and report on the success of marketing campaigns.

TravelClickMarketing Analyst

Jan. 2019 - Aug. 2019Orlando, Florida Area

YMCA of Central FloridaGraphic Design Intern

Jun. 2018 - Oct. 2018Orlando, Florida Area

Car People Marketing, Inc.Customer Service Representative

Nov. 2017 - Mar. 2018Port Orange, FLProof and submit changes for Direct Mailers on a monthly basis. Clean data according to each client's parameters. Assist clients with any questions they have regarding their direct mail accounts.

Dean Stewart PhotographySenior Assistant

Jun. 2017 - Oct. 2017Orlando, Florida AreaSign students in for their photo sessions at the studio. Travel to schools and photograph students & staff. Set up and break down photo equipment when on location.

Basilica of Saint PaulParish Office Receptionist

Aug. 2015 - Jun. 2017Daytona Beach, Florida AreaWorking knowledge of Microsoft Word and Excel. Experience with PDS software. A high level of organizational and interpersonal skill is required. Attention to detail and working well with others. Must have the ability to manage and to present oneself professionally. Create all parish marketing materials. Define problems, collect data, establish facts, and draw valid conclusions.

Exploria ResortsMarketing Representative

Sep. 2014 - Jan. 2015Daytona Beach, Florida AreaWork closely with manager to track sales activity. Send weekly reports with updates on upcoming tours and possible ways to generate inbound leads to sales director.