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Work Background
NASCAR DIGITAL MEDIA, LLCSr. Manager, Interactive Applications
Nov. 2022Daytona Beach, Florida, United StatesManage venue digital technology vendor relationships, site configurations, and projects including at-track fan experience, digital product engagement, and new technology offerings.
Participate in discovery, design, development, and rollout on project teams, ensuring business terms are adhered to.
Manage, develop, and implement interactive team initiatives, working in close collaboration with cross-functional teams.
Ensure brand identity standards are met, from communications to app content.
NASCAR DIGITAL MEDIA, LLCManager of Interactive Applications
Sep. 2021 - Nov. 2022Daytona Beach, Florida, United States
NASCAREvent Marketing Manager
Jul. 2020 - Sep. 2021Daytona Beach, Florida, United States
Daytona International Speedway - NASCARDigital Marketing Specialist
Aug. 2019 - May. 2020Daytona Beach, Florida AreaResponsible for leading several important digital marketing initiatives including email marketing, mobile app messaging and on-site fan engagement programs. In addition, this role is heavily involved in day-to-day content development across all digital marketing channels. During events, I lead on-site fan engagement platforms including planning and execution around logistics, credentials, schedules and more for the DAYTONA Rewards program and new on-site programs. This role requires the understanding of digital marketing fundamentals, as well as the technical skills to craft engaging creative used across our email, social media, website and mobile channels.
TravelClickMarketing Analyst
Jan. 2019 - Aug. 2019Orlando, Florida Area
Atlantic CreameryBrand Manager
Aug. 2018 - Feb. 2020Port OrangeSpearheaded rebrand and redesign of the ice cream parlor.
Work closely with the owners to create local brand awareness. Designed and maintain the website to the owner's specifications.
Manage social media and business accounts.
Oversee new and ongoing marketing and advertising activities.
Measure and report on the success of marketing campaigns.
YMCA of Central FloridaGraphic Design Intern
Jun. 2018 - Oct. 2018Orlando, Florida Area
Car People Marketing, Inc.Customer Service Representative
Nov. 2017 - Mar. 2018Port Orange, FLProof and submit changes for Direct Mailers on a monthly basis.
Clean data according to each client's parameters.
Assist clients with any questions they have regarding their direct mail accounts.
Dean Stewart PhotographySenior Assistant
Jun. 2017 - Oct. 2017Orlando, Florida AreaSign students in for their photo sessions at the studio.
Travel to schools and photograph students & sta ff.
Set up and break down photo equipment when on location.
Basilica of Saint PaulParish Office Receptionist
Aug. 2015 - Jun. 2017Daytona Beach, Florida AreaWorking knowledge of Microsoft Word and Excel. Experience with PDS software. A high level of organizational and interpersonal skill is required. Attention to detail and working well with others. Must have the ability to manage and to present oneself professionally. Create all parish marketing materials. Define problems, collect data, establish facts, and draw valid conclusions.
Exploria ResortsMarketing Representative
Sep. 2014 - Jan. 2015Daytona Beach, Florida AreaWork closely with manager to track sales activity.
Send weekly reports with updates on upcoming tours and possible
ways to generate inbound leads to sales director.
Exploria ResortsReservations Agent
May. 2012 - Jun. 2014Daytona Beach, Florida Area
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