Rich Dales

Head of Ecommerce and Digital Marketing @Powercut

Email Marketing ManagerDigital Ads Manager💸 MarketingCopywriterMarketing Analytics ManagerContent ManagerSEO Manager

Rich Dales is a highly experienced professional currently serving as the Head of eCommerce and Digital Marketing at Powercut Company. He has dedicated his career to mastering the ever-evolving field of digital marketing and eCommerce, using innovative strategies to drive business growth and customer engagement. Before joining Powercut, Rich held various leadership roles in digital marketing and eCommerce within a number of successful businesses, where he continued to hone his skills in online business development, digital strategy implementation, conversion rate optimisation, digital strategy, and analytics. His ability to leverage digital platforms to optimise business performance has set him apart in the industry. Rich is known for his dynamic leadership style and commitment to staying at the forefront of eCommerce advancements.

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Work Background

POWERCUT®Head of eCommerce

Nov. 2023Ireland · RemoteSpearheading the development and execution of POWERCUT®'s eCommerce strategy, aligning with business goals to drive revenue growth, customer acquisition, and retention. Planning and executing comprehensive digital marketing campaigns, including SEO, SEM, email marketing, social media advertising, and affiliate marketing, to boost traffic and enhance conversion rates. Dedicated to enhancing the online shopping journey, optimising website navigation, implementing user-friendly features, and incorporating customer feedback for continuous improvement. Monitoring key eCommerce metrics, generating insightful reports, and utilising data-driven insights to inform decision-making and identify opportunities for enhancement. Leading and developing a high-performing team of digital marketers and customer service representatives, driving them towards the achievement of departmental goals. Excited to contribute to POWERCUT®'s success through innovative ecommerce leadership.

ChupiHead Of Ecommerce

May. 2022 - Jul. 2023Dublin, County Dublin, IrelandKey responsibilities: - Drive eCommerce performance across all digital channels. - Build the eCommerce strategy with key stakeholders. - Ownership of all direct and paid acquisition channels. - Develop & manage the Chupi digital strategy. - Drive & project manage eCommerce initiatives. - Develop the Chupi digital presence into new & emerging markets.

ChupiEcommerce Manager

Oct. 2021 - May. 2022Dublin, County Dublin, IrelandManaging the day-to-day performance of our website(s) as a channel while also liaising with other departments and stakeholders on sales activities, eComm strategy and alignment of campaign activities and goals across the wider spectrum.

ChupiSenior SEO Specialist

Mar. 2021 - Oct. 2021Dublin, County Dublin, IrelandPlanning, developing and implementing the multi-channel SEO strategy.

Dept AgencyHead of Search & Analytics

Apr. 2018 - Aug. 2020Dublin, IrelandI offer full analysis of multi-channel traffic data to identify key insights regarding audiences, requirements, behaviours, trends and competitors. I work with numerous clients across multiple sectors and industries to develop efficient online visibility solutions to achieve strategic business objectives. Key Skills: Search Engine Optimisation (SEO) - Paid Search / SEM (Google AdWords) - Google Tag Manager - Web Analytics - Digital Marketing Strategy - Content Marketing - Social Media Marketing - User Insight Analysis - Dashboard Reporting - - - - - "We are Dept - an international digital agency of 750 experienced thinkers & makers. One agency uniting creativity, technology and data. Helping reinvent & accelerate your digital reality by creating experiences that people want and businesses need." www.deptagency.com - - - - -

Webfactory Ltd. Dublin, IrelandHead of Search & Analytics

Jul. 2013 - Apr. 2018DublinSummary: - Search Engine Optimisation (SEO) - Paid Search (Google AdWords) - Google Tag Manager - Web Analytics - Digital Strategy: - SEO - Content - SEM - Social - Online Visibility Planning - Social Optimisation - User Insight Analysis & Reporting Detail: - Full analysis of multi-channel data to identify key insights regarding audiences, requirements, behaviours, trends and competitors. - Work with numerous clients across multiple sectors and industries to develop efficient online visibility solutions to achieve strategic business objectives.

ICANHead of Search & Analytics

Jun. 2011 - Jul. 2013Dublin, IrelandMain responsibilities: - Conceptualise, execute and manage SEO campaigns across a wide variety of sectors including Telecoms, Finance, Non-profit, Third Level Education, and FMCG. - Oversee all PPC campaigns to ensure they deliver on targets and KPI’s. - Oversee all analytics requirements for clients including implementation of software to landing page and conversion analysis. - Reporting and analysis on KPI’s. - Research and project management.