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Work Background
Head of eCommerce
POWERCUT®Head of eCommerce
Nov. 2023Ireland · RemoteSpearheading the development and execution of POWERCUT®'s eCommerce strategy, aligning with business goals to drive revenue growth, customer acquisition, and retention. Planning and executing comprehensive digital marketing campaigns, including SEO, SEM, email marketing, social media advertising, and affiliate marketing, to boost traffic and enhance conversion rates. Dedicated to enhancing the online shopping journey, optimising website navigation, implementing user-friendly features, and incorporating customer feedback for continuous improvement. Monitoring key eCommerce metrics, generating insightful reports, and utilising data-driven insights to inform decision-making and identify opportunities for enhancement. Leading and developing a high-performing team of digital marketers and customer service representatives, driving them towards the achievement of departmental goals. Excited to contribute to POWERCUT®'s success through innovative ecommerce leadership.
Head Of Ecommerce
ChupiHead Of Ecommerce
May. 2022 - Jul. 2023Dublin, County Dublin, IrelandKey responsibilities: - Drive eCommerce performance across all digital channels. - Build the eCommerce strategy with key stakeholders. - Ownership of all direct and paid acquisition channels. - Develop & manage the Chupi digital strategy. - Drive & project manage eCommerce initiatives. - Develop the Chupi digital presence into new & emerging markets.
Ecommerce Manager
ChupiEcommerce Manager
Oct. 2021 - May. 2022Dublin, County Dublin, IrelandManaging the day-to-day performance of our website(s) as a channel while also liaising with other departments and stakeholders on sales activities, eComm strategy and alignment of campaign activities and goals across the wider spectrum.
Senior SEO Specialist
ChupiSenior SEO Specialist
Mar. 2021 - Oct. 2021Dublin, County Dublin, IrelandPlanning, developing and implementing the multi-channel SEO strategy.
Head of Search & Analytics
Dept AgencyHead of Search & Analytics
Apr. 2018 - Aug. 2020Dublin, IrelandI offer full analysis of multi-channel traffic data to identify key insights regarding audiences, requirements, behaviours, trends and competitors. I work with numerous clients across multiple sectors and industries to develop efficient online visibility solutions to achieve strategic business objectives. Key Skills: Search Engine Optimisation (SEO) - Paid Search / SEM (Google AdWords) - Google Tag Manager - Web Analytics - Digital Marketing Strategy - Content Marketing - Social Media Marketing - User Insight Analysis - Dashboard Reporting - - - - - "We are Dept - an international digital agency of 750 experienced thinkers & makers. One agency uniting creativity, technology and data. Helping reinvent & accelerate your digital reality by creating experiences that people want and businesses need." www.deptagency.com - - - - -
Head of Search & Analytics
Webfactory Ltd. Dublin, IrelandHead of Search & Analytics
Jul. 2013 - Apr. 2018DublinSummary: - Search Engine Optimisation (SEO) - Paid Search (Google AdWords) - Google Tag Manager - Web Analytics - Digital Strategy: - SEO - Content - SEM - Social - Online Visibility Planning - Social Optimisation - User Insight Analysis & Reporting Detail: - Full analysis of multi-channel data to identify key insights regarding audiences, requirements, behaviours, trends and competitors. - Work with numerous clients across multiple sectors and industries to develop efficient online visibility solutions to achieve strategic business objectives.
Head of Search & Analytics
ICANHead of Search & Analytics
Jun. 2011 - Jul. 2013Dublin, IrelandMain responsibilities: - Conceptualise, execute and manage SEO campaigns across a wide variety of sectors including Telecoms, Finance, Non-profit, Third Level Education, and FMCG. - Oversee all PPC campaigns to ensure they deliver on targets and KPI’s. - Oversee all analytics requirements for clients including implementation of software to landing page and conversion analysis. - Reporting and analysis on KPI’s. - Research and project management.
Owner/Creative Director
Killer CreativesOwner/Creative Director
Apr. 2008 - Nov. 2010Palma Area, Spain
Senior E-Marketing, Communications & Business Development Manager
XcapeWithUs.comSenior E-Marketing, Communications & Business Development Manager
Aug. 2003 - Apr. 2008Palma Area, Spain
Senior Web Analyst
Early Learning CentreSenior Web Analyst
Aug. 2002 - Apr. 2003Swindon, United Kingdom
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