Simple AestheticsGeneral Manager
Jan. 2006 - Jan. 2008Miami, Florida, United StatesIn charge of expansion to Miami, Florida, Simple Aesthetics a medical aesthetics service oriented concept established in 1998, with more than 30 locations in Latin America. Took over the US expansion and successfully opened 7 centers in the south Florida region. My main areas of focus were; planning, construction, permitting, licensing, design, plan-o-gram deployment and day-to-day management including, staffing, training, purchasing, cost control, facilities, maintenance, advertising, customer relations, marketing and new treatment development.
● Achieved break-even on average per center within 4 -6 months.
● Opened 7 Medspas in Florida within 14 months reducing construction cost by 40%.
● Increased sales 40% with targeted campaigns and accurate selection of traditional mediums.
● Staffed and trained 40 + employees in full service aesthetics best practices and up/sales techniques.
● Reduced payroll and cost of service sold by more than 20%.
● Developed and oversaw new treatment programs.
● Deployed web-based e-business solutions including internet website roll-out.
● Launched and customized web-based secure EMR covering HIPPA regulations.