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Work Background
HYTORCDigital Media Marketing Specialist
Sep. 2021Mahwah, New Jersey, United States•Generated UTM parameters to track Google Analytics performance
• Steadily have grown LinkedIn followers from 28k to 34k and counting
•Outreach to influencers to cross promote our products
•Create content strictly from data driven insights, demographics, industry vocabulary and online behavior
• Execute data driven strategies and decisions to help promote our brand and generate leads, stateside and globally
• Increases KPI's; impressions to 80k a month, CTR from 200-500 per month to over 2,000 per month, follower campaign - $12 budget to generate over 300 followers in 24 hours for $.04 CPC
•Coordinate content creation with graphic designer and professional t.v. studio
Army National GuardSergeant
Mar. 2019Teaneck and Westfield NJCENTCOM AOR (Syria, Iraq, Jordan, Kuwait) •Demonstrated operational excellence across multiple combat and high-threat zones within the CENTCOM area of operations.
•Led 20+ humanitarian aid missions with the U.S. Air Force, delivering food to the Rukban refugee camp in enemy territory while executing risk mitigation during active threats.
•Maintained 100% accountability of over $1.8 million in fuel assets; diverted 9,000 gallons to support Syrian Free Army operations.
•Achieved 97%+ SAPO inspection score, ranking among the highest in CENTCOM by enforcing strict compliance and reporting accuracy.
•Managed 500,000+ gallons of fuel inventory; produced daily, monthly, quarterly, and annual petroleum supply reports with zero discrepancies. Leadership & Recognition:
•Selected as Drill Sergeant of the Cycle (2019) for Delta Co., 3rd Platoon; ranked #1 out of 2,000 soldiers after competing against the top 20 in the battalion.
•Served as Platoon Leader for Basic Training and AIT, leading over 120 soldiers across two full cycles.
•Awarded Army Achievement Medal x3 (2021, 2022, 2023)
•Earned Driver’s Badge (2021)
•Appointed NCOIC as a Specialist during a 24/7, 3-week fuel mission, managing over 5,000 gallons and leading a small team.
•Completed 160+ Honor Guard missions in first year.
•Ranked #1 in New Jersey on the 92F promotion list (2020).
•Earned Physical Fitness Badge with consistent scores on APFT of 299,299,298 out of a 300 perfect score. Certifications & Instruction:
•Certified Level 1 Army Combatives Instructor
•Instructor for HEMMT trucks, LHS crane systems, and trailer operations
•Night Driving Course Instructor — trained soldiers in NVG use, tactical awareness, and low-light obstacle negotiation
•Qualified Expert with M4 rifle (37/40)
Uceda InstituteMarketing and Enrollment Manager
Jan. 2019 - Jun. 2019Paterson, New Jersey, United States• Reduced ad-spend from $15-20 CPL to $3.67-$4.63 average.
• Split tested ads for a daily $50 ad-budget.
• After Split tests, increased daily budget to $100 daily and allocated funds to higher performing ad campaigns and terminated lower performing ads
• New allocated budget increased lead generation by 200-300%
_Phase Group TrainingSmall Business Owner
Jan. 2017 - Jun. 2019Franklin Lakes, New Jersey, United States• Invested $1,300 in ad-spend to generate $25,397 in gross revenue (Part Time)
• Grew email list from 400 to 700+ and launched an email marketing campaign that generated $2,000 in a 24-hour period
• Increased client confirmations for scheduling by 47% by implementing systemized triggers via Zapier. Google Sheets and SMS Text Messaging
• Hired and trained 2 trainers to provide service and hired and trained 1 salesperson on our customer acquisition system
Wellness Coaches USAHealth and Wellness Coach
May. 2015 - Sep. 2021Hackensack University Medical Center• Promoted onsite wellness program rollout to over 15 departments and over 1200 doctors, nurses and related hospital staff within one-month time span.
• Promoted HMH programs (biometrics, open enrollment, health fairs and other programs) to over 10,000 employees and supported registration via in person or over the phone
• Exceeded 1.2 national risk reduction standard score by maintaining a 1.9 rating
• Assisted in 12-month promotional calendar and translated over 48 health educational material and fliers into Spanish for distribution over 1,000+ client sites and over 34 states
Get In Shape For WomenCorrective Exercise Specialist / Head Trainer /Manager
Jul. 2010 - May. 2015Waldwick and Tenafly, Nj• Generated more than $46,000 in sales over 14 days and achieved #1 ranking studio in the country. • Q1 raised over $130k in business and ranked 3rd out of 97 studios nationwide
• Systemized a completely new business system that generated over $100k yearly on a consistent and predictable basis.
• Negotiated a 50% reduction in advertisement spend for a 3-month placement in Bergen Magazine
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