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Work Background
AmazonSenior Marketing Manager, Amazon Fresh Grocery Private Brands
Aug. 2022United States
Qdoba Restaurant CorporationSenior Manager, Integrated Brand Marketing
Nov. 2021 - Aug. 2022San Diego, California, United States
Qdoba Restaurant CorporationSenior Project Manager, Operations & Marketing
Jan. 2021 - Nov. 2021San Diego, California, United States
Dine Brands GlobalSenior Project Analyst, Marketing & Publishing Services
Dec. 2018 - Jan. 2021Glendale, CaliforniaManage creative process for all campaign deliverables (menus, POP, testing, online ordering, landing page)
-Leading team of two project managers within 3rd party creative agency and one internal designer
-Cross-functional collaboration with internal stakeholders (Marketing, Beverage, Operations & Culinary)
-Budget/negotiate contracts with external vendors (i.e., photographers) & creative agency
-Menu ideation, merchandising & copywriting using focus groups and data analysis
-Digital asset management innovation Serve as primary point of contact for 35 franchisees during menu ordering process
-Swift & nimble conflict resolution with site or menu versioning issues Manage web-based agency to program franchisee-facing menu ordering/customization platform 7x/year
-Leading team of two project managers Manage creative output/programming/print production of 200 individual items (i.e., main menus, campaign inserts, dynamic beverage menus, test menus, catering/to-go menus, kids menus & campaign POP) with nearly 6,000 unique versions PER YEAR Oversee over $1M of print projects per year with production team
-Cost saving initiatives totaling $855K in 2018 Developed a streamlined menu program to suit non-traditional store locations (i.e., hotels, airport locations)
Menu offerings, item SKU’s and recipes consolidated by 55% Part of the Applebee’s team that successfully reinvigorated the brand and achieved a 25-year comp sales record in 2018 (+5%)
-Integral member of the physical menu redesign/testing/insights team Menu data governance and brand standards -Subject matter expert and “go-to” resource for menu/site content, local & state regulations, menu accuracy, item copy and proofreading
Dine Brands GlobalSenior Specialist, Menu Production & Publishing-Applebee's
Apr. 2017 - Dec. 2018Greater Los Angeles Area
American Trading International, Inc.Senior Coordinator, Intl. Private Label
Mar. 2016 - Apr. 2017Greater Los Angeles Area-Managed ongoing development & creative output of labels/packaging needs for 75+ International products
-Negotiated rates with vendors and manage budgeting/forecasting of future projects
-Maintained vendors relationships for timely completion and delivery of projects and swift issue resolution
-Forecasted order quantities and trends throughout the year
-Meticulously proofed all materials to ensure compliance with International food safety standards
-Knowledge of Domestic and International food regulations and laws/trade protocols
-Identified and initiated marketing opportunities for customers using knowledge of the food industry though sales analysis, market research, food trends and trade climate
Strategic Partners, Inc.Marketing Specialist
Oct. 2014 - Nov. 2015Greater Los Angeles Area-Provided administrative support to senior marketing executives -Coordinated multiple projects and schedules involving cross-functional departments -Organised and facilitated seasonal catalogue photo shoots
-Created shot lists, booked food vendors, managed talent on set and managed shooting schedule
-Managed print production of catalogues and other deliverables (pagination/forecasting/budgeting/delivery)
-CRM management(email marketing)
-Digital asset management and cataloguing
-Assisted with creative concept ideation of marketing initiatives, copy and photo shoots
SexyHairMarketing Assistant-Intern
Oct. 2010 - Jul. 2012Greater Los Angeles Area-Created and assembled promotional marketing mock-ups for national accounts
-Submitted artwork requests with dye lines and promotional box data
-Assisted with marketing slogans and tag lines for promotions
-Drafted and creatively wrote press letters for PR department
-Generated and improved weekly marketing inventory reports (Navision)
-Organized and supervised massive mailings of promotional products
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