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Work Background
Creative Director
Atelier KateCreative Director
Feb. 2015Paris, Île-de-France, France · Hybrid- Orchestrated the development of Atelier Kate, diverting over 1500 meters of fabric from landfills through innovative upcycling and recycling initiatives. - Led a diverse team of artisans and contractors, implementing sustainable sourcing practices and ensuring exceptional quality. - Pioneered eco-friendly materials and manufacturing processes, aligning with industry-leading standards and certifications. - Designed visually stunning fashion and home collections, setting new benchmarks for sustainable fashion. - Defined and nurtured the brand's identity, values, and manifesto, positioning Atelier Kate as a trailblazer in ethical fashion and lifestyle. - Implemented 100% compostable packaging and partnered with 12 artisan communities, fostering economic empowerment and cultural preservation.
Creative Director
This is CFW | Casablanca Fashion WeekCreative Director
Jan. 2019 - Apr. 2020Casablanca, Grand Casablanca, Morocco- Conceptualized and executed Casablanca Fashion Week, collaborating with government agencies to promote sustainability and cultural diversity. - Managed all aspects of event production and logistics, ensuring a seamless and memorable experience. - Developed comprehensive marketing strategies, securing sponsorships and maximizing event visibility. - Focused on African and Maghreb fashion designers, providing a global platform for emerging talent.
Adjunct Professor
emlyon business schoolAdjunct Professor
Jan. 2018 - Sep. 2019Casablanca, Morocco · On-site- Developed and delivered entrepreneurship courses, integrating language and cultural understanding for bachelor and master students - Managed internships in English-speaking countries, providing valuable international work experience and enhancing language skills - Counseled students online and in person, preparing them for success in the workforce and facilitating community outreach initiatives. - Utilized strong organizational skills to prioritize daily tasks, ensuring to deliver projects and all personally development educational content, as well as successful outcomes for students. - Gathered information to create extensive lesson plans to ensure students were prepared for client meetings & interfacing, managing crisis situations and managing multiple projects.
Visual Merchandiser
DVF (Diane von Furstenberg)Visual Merchandiser
Jun. 2013 - Feb. 2014Paris Area, France- Coordinated the efficient receipt, processing, and set up of current collections for market week, ensuring seamless operations and timely availability of merchandise. - Assisted in the execution and maintenance of visually captivating displays in the showroom, enhancing the presentation of the collection and engaging buyers. - Provided valuable support to wholesalers during buyer appointments, contributing to a seamless buying experience and promoting sales. - Mentored interns across various departments within the showroom, providing guidance and fostering their professional growth.
Fashion Assistant
Roland MouretFashion Assistant
Jan. 2013 - May. 2013Paris, Ile-de-France, France- Provided essential assistance in casting, fittings, and backstage organization during Paris Fashion Week, ensuring smooth operations and a successful event. - Collaborated closely with the designer and team to support the execution of the fashion show, contributing to its overall success.
Fashion Board
Macy'sFashion Board
Jan. 2008 - Dec. 2009San Francisco Bay Area- Contributed as a trend analyst panel member, providing valuable insights on marketing strategies, designer collections, and merchandising to target the teenage consumer market. - Conducted in-depth research on upcoming trends to inform marketing strategies and drive sales.
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