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Work Background
This is CFW | Casablanca Fashion WeekCreative Director
Jan. 2019 - Apr. 2020Casablanca, Grand Casablanca, Morocco- Conceptualized and executed Casablanca Fashion Week, collaborating with government agencies to promote sustainability and cultural diversity.
- Managed all aspects of event production and logistics, ensuring a seamless and memorable experience.
- Developed comprehensive marketing strategies, securing sponsorships and maximizing event visibility.
- Focused on African and Maghreb fashion designers, providing a global platform for emerging talent.
emlyon business schoolAdjunct Professor
Jan. 2018 - Sep. 2019Casablanca, Morocco · On-site- Developed and delivered entrepreneurship courses, integrating language and cultural understanding for bachelor and master students
- Managed internships in English-speaking countries, providing valuable international work experience and enhancing language skills
- Counseled students online and in person, preparing them for success in the workforce and facilitating community outreach initiatives.
- Utilized strong organizational skills to prioritize daily tasks, ensuring to deliver projects and all personally development educational content, as well as successful outcomes for students.
- Gathered information to create extensive lesson plans to ensure students were prepared for client meetings & interfacing, managing crisis situations and managing multiple projects.
Atelier KateCreative Director
Mar. 2015Paris, Île-de-France, France · Hybrid- Orchestrated the development of Atelier Kate, diverting over 1500 meters of fabric from landfills through innovative upcycling and recycling initiatives.
- Led a diverse team of artisans and contractors, implementing sustainable sourcing practices and ensuring exceptional quality.
- Pioneered eco-friendly materials and manufacturing processes, aligning with industry-leading standards and certifications.
- Designed visually stunning fashion and home collections, setting new benchmarks for sustainable fashion.
- Defined and nurtured the brand's identity, values, and manifesto, positioning Atelier Kate as a trailblazer in ethical fashion and lifestyle.
- Implemented 100% compostable packaging and partnered with 12 artisan communities, fostering economic empowerment and cultural preservation.
DVF (Diane von Furstenberg)Visual Merchandiser
Jun. 2013 - Mar. 2014Paris Area, France- Coordinated the efficient receipt, processing, and set up of current collections for market week, ensuring seamless operations and timely availability of merchandise.
- Assisted in the execution and maintenance of visually captivating displays in the showroom, enhancing the presentation of the collection and engaging buyers.
- Provided valuable support to wholesalers during buyer appointments, contributing to a seamless buying experience and promoting sales.
- Mentored interns across various departments within the showroom, providing guidance and fostering their professional growth.
Roland MouretFashion Assistant
Jan. 2013 - May. 2013Paris, Ile-de-France, France- Provided essential assistance in casting, fittings, and backstage organization during Paris Fashion Week, ensuring smooth operations and a successful event.
- Collaborated closely with the designer and team to support the execution of the fashion show, contributing to its overall success.
Macy'sFashion Board
Jan. 2008 - Dec. 2009San Francisco Bay Area- Contributed as a trend analyst panel member, providing valuable insights on marketing strategies, designer collections, and merchandising to target the teenage consumer market.
- Conducted in-depth research on upcoming trends to inform marketing strategies and drive sales.
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