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Work Background
Telrad NetworksSales Director Mexico Central America & Caribbean
Oct. 2023México, Mexico · HybridReporting to: VP, Global Sales
Responsible for commercial operations, image, brand positioning, public and legal relations in Mexico, Central America and the Caribbean.
Cambium NetworksRegional Sales Director, Mexico
Apr. 2022 - Aug. 2023MexicoReporting to: RVP, LA. Responsible for increasing both sales flow and loyal channel partner community, strengthening customer relationships and penetrating new public and private sector markets, following the overall corporate strategy. Key achievements:
-Sales increase in 2022 of 127% and on target for sales share 2023.
-Consistently exceeded quarterly sales quota for six consecutive quarters.
-Grew business with new customers in the amount of US$3M.
Ceragon NetworksSub Region Head (Managing Director)
Jul. 2019 - Mar. 2022Mexico City Area, MexicoReporting to: Regional President Head of P&L, I successfully led a team of 40 professionals collaborating with global finance, procurement, product management and related shared services teams to ensure accurate operations and align business strategy. Key achievements:
-Increased reserves by 50% and revenues by 70% of target in the first year, and sustained results even with pandemic constraints.
-Improved financial performance and operating efficiencies achieving expected P&L by 2020 and 2021.
-Transformation driven by high ethical standards of personal integrity, inclusion and communication.
-Adapted new approach to selling solutions to key customers.
-Implementation of new business processes to enrich the customer experience with optimal operational results.
-Converting customer requirements into innovative commercial solutions resulting in the attraction of new customers.
-Make Mexico the healthiest business in LATAM in 2010-2020 and 2021-2022.
MexsalentiaChief Sales Strategist and Founder
Nov. 2017 - Jul. 2019Mexico City Area, MexicoReporting to: COO, CRO & CEO Responsible for providing foreign companies with advice and guidance to effectively communicate their value proposition in the Mexican and Latin American markets. Developing solid strategies for revenue growth and maximizing ROI. Contribution in generating sales and strategic business relationships. Key Achievements:
-Closing of contract for Canadian telecom infrastructure leasing start up, this being the first contract with a global mobility service provider in six months.
-Closed infrastructure leasing contract with Altan Redes.
Redline CommunicationsSales Director, LATAM
Jul. 2015 - Oct. 2017Ciudad de México y alrededores, MéxicoI orchestrated all aspects of the sales operation in the LATAM region for this publicly traded firm focused on the provision of wide-area wireless networks in complex and challenging locations. I developed and deployed corporate sales strategy to maximize competitive advantage and deliver year-over-year sales revenue growth. Some of my responsibilities and accomplishments included the following: ★ Managed a team of Country Managers, Inside Sales Reps, System Engineers including workflow oversight and training to achieve targets while developing a consistent pipeline of new business.
★ Translated the success of Redline Communication in Mexico to other areas within the LATAM region by empowering subordinates and creating robust processes and procedures to ensure consistency.
★ Achieved major traction in Colombia by developing an industry-leading sales team and mentoring key individuals to progress within the company hierarchy leading to long-term, sustainable expansion. ★ Influenced executive decision-making across the region including input into business modeling, sales, and marketing strategy based on extensive industry knowledge and local market awareness.
Redline CommunicationsCountry Manager
Oct. 2005 - Oct. 2017Mexico City Area, MexicoI led a team across Mexico to acquire new clients while leveraging maximum advantage from the existing account portfolio leading to excellent sales revenue returns. I spearheaded a sustained growth cycle using a partner value chain model. I consistently delivered year-over-year product sales growth while opening new markets and achieving strong brand awareness/customer engagement in key segments. Some of my accomplishments included the following: ★ Successfully opened a new market despite significant barriers to entry producing revenue of $15M within two years leading to the achievement of President’s Club honors in 2010, 2011, and 2015.
★ Transformed regulatory constraints into a major opportunity while working with the Government of Mexico to deliver a multi-million-dollar business model while identifying other opportunities with specific focus on Canadian Government programs and diplomatic initiatives in Mexico. ★ Established a lucrative channel partner framework with over 100 niche providers including ongoing management, strategic advice, and product demonstrations to boost revenue growth and market awareness. ★ Achieved consistent sales growth of 50% year-over-year for four consecutive years.
★ Maintained an expert understanding of market dynamics, customer insights, and industry trends to influence decision-making and facilitate the dissemination of critical information and senior leadership level.
★ Fostered consultative relationships with telecommunications industry players to enhance market visibility around core products such as WiMAX and successfully grew sales revenue in Mexico by 100% in year one. ★ Ensured that all channel partners were trained to the highest standards using presentation, joint customer visits, and technical certifications in line with industry best practice principles.
AlestraAccount Manager
Sep. 2003 - Oct. 2005
AlestraAccount Manager
Sep. 1997 - Feb. 2000
Toshiba Medical SystemsCT Product Specialist
Jul. 1994 - Sep. 1997
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