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Work Background
FUJIFILM Business Innovation AustraliaHead of Digital and Marketing Communications
Apr. 2020Sydney, New South Wales, AustraliaIn this role I lead all digital marketing efforts, external corporate communications, marketing communications and demand generation for Fuji Xerox Australia, CSG and CodeBlue Australia.
Fuji Xerox AustraliaHead of Industry Marketing & Customer Experience
Apr. 2017 - Apr. 2020Sydney, AustraliaIn April 2017, I transitioned into a new role with Fuji Xerox Australia managing Corporate and Marketing Communications, Digital Marketing and valuable corporate programs such as Demand Generation, Customer Experience and Rewards and Recognition.
Fuji Xerox AustraliaManager, Strategy & Planning, Customer Experience, Insights and Industry Marketing
Jul. 2012 - Apr. 2017Sydney, AustraliaIn July 2012, I was fortunate enough to successfully secure a role that allowed me to follow my distinct passion for customer experience and customer led innovation. In this role, I am responsible for bringing relevant, timely and actionable customer and market insight into the organisation that influences decisions on the products and services we develop and how we take them to market. The three core focus areas in my role and team are business planning & strategy, customer and market insight, industry marketing and customer experience.
Fuji Xerox AustraliaMarketing Strategy Manager
Aug. 2010 - Jul. 2012Sydney, AustraliaAfter spending three years in the Marketing Communications Management role at Fuji Xerox Australia I was fortunate to successfully receive a promotion into the role of Marketing Strategy Manager. In this role with Fuji Xerox Australia I led the Marketing department for the Global Services division. I was accountable for Services Offering Development, Launch and Promotion and reporting into me in this role was the Services Marketing and Communications as well as Services Program Management functions.
Fuji Xerox AustraliaMarketing Communications Manager
Feb. 2007 - Nov. 2010Marketing and communications management for the Global Services division of Fuji Xerox Australia Pty Ltd. Responsible for: divisional PR and communications, go-to-market strategy and retention marketing strategy.
CommanderMarketing Specialist for Volante (acquired by Commander)
Jan. 2000 - Dec. 2007• Management of marketing budget • Development of marketing plans aligned with Commander’s business plan and channel partner strategies
• Management of marketing plan and execution of tactics for Professional Services division
• lead generation marketing tactics • Development, implementation and ongoing management of enterprise customer satisfaction program
• Return on investment (ROI) reporting best practices implementation • Coordinate collaborative marketing planning and feedback sessions with key stakeholders within the organisation and with business partners
• CRM system selection, scoping, project management, implementation and ongoing improvement and management. • Team leadership and mentoring
Quadrant ResearchResearch Analyst & Administrative Assistant
Nov. 1999 - Jul. 2000• Collation and analysis of research results
• Identify key findings
• Research report writing
Mallesons Stephen JaquesMarketing Assistant (Contract)
May. 1999 - Aug. 1999• Event co-ordination
• Daily media reports and competitor research updates
• Marketing research reporting
• Corporate gift sourcing, ordering, packaging and distribution
• Invitation design and distribution
Norman Disney & YoungAdministration Manager
Jan. 1994 - Dec. 1998Accounts payable, receivable, petty cash and general administration work for head office. Some marketing for subsidiary organisations.
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