Kate Shifman - Digital Marketing Expert, Kate Shifman Consulting

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Work Background

AOMA Coliving + CoworkingFounder

Nov. 2019Ericeira, Lisbon, PortugalA 360° Eco-Positive Coliving + Coworking space focused on Wellness through Art & Design. First LEED Certified building in Portugal. www.aoma.co

Kate Shifman ConsultingOwner

Sep. 2016WorldwidePaid media strategy and campaign management for clients ranging from startups to household brands across CPG, Entertainment, Tech, Healthcare, Luxury, and Retail verticals. • Exceeded sales and ROI goal by 30% (Luxury haircare e-retail brand) • Achieved 1,100% MoM sales lift on Target.com (Baby care startup) • Increased inbound traffic efficiency by 300% (Top web publisher) • 227% product line sales lift YoY (Baby care startup)

Hearts&ScienceDirector, SEM and Paid Social

Apr. 2016 - Sep. 2016Greater New York City Area• Spearheaded paid search and social activations for Procter & Gamble's Femcare and Babycare verticals - Pampers, Luvs, Always, and Tampax. • Lead successful brand on-boarding and campaign launch as one of the agency's founding employees • Managed in-house and remote teams

Media StormSEM and Paid Social Supervisor

Aug. 2014 - Apr. 2016New York, NY• Provided strategic direction and thought leadership on key accounts such as ABC Family/Freeform Network, Food Network, Memorial Sloan Kettering, and El Rey network. • Managed over $1MM monthly client media spend across social and mobile channels on Facebook, Twitter, Instagram, YouTube, Snapchat, Tumblr, Google, and niche platforms • Identified opportunities to maximize scale and efficiency • Deliver a holistic campaign approach across owned, earned, paid social as well as cross media alignment (TV, OOH, digital display, mobile)

ConverseonPaid Media Account Manager

Sep. 2013 - Aug. 2014New York• Generated brand awareness, engagement, and achieved business results with targeted Facebook and Twitter media campaigns. • Used data-driven approach to strategically optimize client campaigns and achieve maximum ROI • Served as the main point of contact and manage all client initiatives on major accounts across verticals such as Technology, Travel, and Financial. • Proactively enhanced client campaigns with the latest platform products and knowledge • Produced weekly Social Business News updates for clients and the Converseon Blog • Produced POVs & Best Practice guides on major industry technologies and developments • Organized company Lunch & Learns with technology vendors

SyncapseAccount Manager, Ad Solutions

Jul. 2012 - Jul. 2013New York, NY• Managed day-to-day Paid Search and Social Ads accounts for brands like JPMorgan Chase, Movado, Hertz, Univision, and RCN Telecom among others. • Acted as main point of contact, provide strategic guidance, and manage deliverables for all accounts • Proactively augmented client campaigns with the latest platform products and knowledge. • Scaled top clients’ ad spend by adding new platforms, as well as Mobile, Product Listing Ads, Social, and exploring secondary verticals while delivering a positive ROI. • Initiated and maintain successful alliances with Google, Facebook, and Twitter's dedicated account teams on key accounts. • Provided support for the Sales team on new business pitches and current client upsell.

ClickableAccount Manager

Feb. 2011 - Jul. 2012New York, NYPPC Account Manager - Clickable was acquired by Syncapse in July 2012. • Managed successful Paid Search campaigns for Small and Medium size businesses • Supported the Sales team on pitches

Solar In The CitySocial Media Writer and Content Creator

Aug. 2010 - Apr. 2012• Publish Social Media guide to a sustainable city lifestyle • Engage the community by organizing events such as Solar Tour 2010 • Cover sustainability related events - NY Auto Show, Forward With Ford, as well as talks and community events • Guest blog for outlets such Sierra Club Green Home, Solar Feeds, etc

ABRAMS PUBLISHERSWeb and Marketing Assistant

Mar. 2001 - Dec. 2001Assisted in the creation of Marketing campaigns for the upcoming book releases Maintained and updated company website

Kate ShifmanFreelance Photographer

Jan. 2001 - Sep. 2004Worked as a freelance fashion and architectural photographer for domestic and international editorial clients Managed workflow and finances as an independent business owner Designed and produced marketing collateral

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