Melissa Sargeant

Chief Marketing Officer

💸 Marketing💼 C-level ExecutiveAffiliate MarketingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerEvent ProducerCreative ProducerCopywriterMarketing Analytics ManagerASOGrowth HackerCommunity ManagerMarketing DirectorCRM managerCMO

As a 4x CMO, I have successfully led and implemented comprehensive marketing strategies that significantly increased company revenue. I have a proven track record of launching successful campaigns, improving customer engagement, and enhancing brand awareness on a global scale. I have also built and led high-performing teams, fostering a culture of innovation and excellence. My strategic leadership has resulted in consistent growth and expansion for the companies I have worked with. I have been recognized in the industry for my innovative approach to digital marketing and my ability to drive customer acquisition and retention.

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Work Background

AlphaSenseChief Marketing Officer | Built Integrated Marketing Framework & Team that Drove 86% Pipeline Growth

Mar. 2022 - Nov. 2023- I created and launched a comprehensive growth strategy, new marketing and business development programs, functional integrations, and existing program optimizations that effectively transformed the marketing organization. Additionally, I elevated marketing capabilities by more than doubling the team to 78 talented multidisciplinary marketers. Founding sponsor of women’s ERG — AlphaWomen. - Created GTM strategy and integrated marketing framework at AlphaSense, transforming marketing department to increase marketing-sourced pipeline 86% YoY, grow marketing-sourced bookings 30%, and accelerate sales cycle 33%. - Boosted win rates 60% in financial services and 130% in corporate verticals by leading development and execution of integrated and personalized campaigns across content, digital, website, email, paid media, organic search, and social. - Established Inbound BDR (business development representative) and enablement function that achieved 100% of pipeline goals and produced $40M in new marketing-sourced pipeline. - Maximized potential of bluechip broker partners by creating and launching partner marketing program with Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, Morgan Stanley, and TD Cowen; generated $25M in marketing-sourced pipeline. - Monetized market intelligence platform by creating vision, strategy, and plan to develop and launch proprietary Annual State of Market Intelligence Report. Expanded company reach with 20+ marketing assets and third-party vendor partners. - Garnered media coverage in CNBC (TV), BloombergTV, TechCrunch, Reuters, Nikkei, AlleyWatch, The Economic Times, and SiliconAngle after rebuilding media relations program and launching new PR function. - Conceptualized, built, and launched company’s first industry / user conference — AlphaSense Advantage.

LitmusChief Marketing Officer | Built Company’s 1st GTM Strategy & Integrated Marketing Program

Oct. 2019 - Mar. 2022- I built and launched company’s first GTM strategy and integrated marketing program with team of 25 marketing professionals. Drove $55M in bookings from SMB, mid-market, and enterprise clients via innovative marketing programs and plans. - Turned around underperforming self-service online business by spearheading product-led growth initiative to acquire new subscribers, improve retention rates, and increase upgrade pipeline 50% YoY. - Achieved highest customer retention rates and NPS scores in company history with 100+ positive G2 Crowd and TrustRadius reviews along with 40% boost in upsells by creating first customer marketing lifecycle program at Litmus. - Captured 40% share of voice, amplifying brand awareness and elevating industry leadership, by creating and launching strategic PR cadence and thought leadership initiatives.

SugarCRMChief Marketing Officer | Modernized Demand Generation & Diversified Marketing Mix to Grow Pipeline

Nov. 2018 - Oct. 2019Raleigh-Durham, North Carolina Area- I restructured and led a marketing and BDR organization of 25 professionals to enable $120M annual sales and channel partners throughout the Americas, Europe, and Asia Pacific regions. - Developed integrated marketing strategy and plan to drive demand generation, brand awareness, and business growth through product marketing, customer acquisition, and performance analytics strategies. - Tripled lead conversion rate and grew pipeline 30% by modernizing demand generation engine, diversifying marketing mix, and launching new website.

ChannelAdvisorChief Marketing Officer | Orchestrated Digital Transformation that Doubled Pipeline Contribution

May. 2016 - Nov. 2018Raleigh-Durham, North Carolina Area- I transformed traditional marketing function into a modern, data-driven organization that leveraged analytics to create actionable insights into customer journey, strategic partnerships, and optimal ROI performance. Directed development of annual GTM strategy and plan. Led multidisciplinary team of 25 marketing professionals. - Orchestrated digital transformation that involved segmentation, buyer journey analysis, digital marketing, content marketing, and sales enablement strategies, doubling marketing pipeline contribution to 70%. - Grew pipeline 20%, fueling 30% growth in sales revenue from $100M to $130M, by developing and deploying digital demand generation programs with website, search, webinar, email, and direct response marketing.

AvalaraVP, Marketing | Enabled Tax Business to Scale through Strategic Acquisition

Oct. 2014 - May. 2016Raleigh-Durham, North Carolina Area- I directed marketing strategies, plans, and programs for several acquired business units, including one in which I built the business case, conducted due diligence, and secured Board approval. - Directed marketing strategies, plans, and programs for acquired business units, including Excise, Sales Tax Exemption Certificate Management, and Communications Tax Compliance. Drove demand generation through outbound programs, including email, direct response, webinars, search, and social. Led team of 15 marketing professionals across 3 acquired companies.

CA TechnologiesSenior Director, Product Marketing | Built GTM for Acquired Business to Win Gartner Magic Quadrant

Jan. 2010 - Oct. 2014Research Triangle Park, North Carolina, United StatesI led the development and execution of the global GTM strategy for 3 on premise and SaaS product lines.