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Work Background
Synbio TechnologiesVice President of Sales and Marketing
Mar. 2023 - Apr. 2024Developed and executed strategic marketing campaigns, significantly elevating Synbio Technologies' brand and reputation.
Managed cross-functional teams, including creative design, marketing communications, and event planning, ensuring alignment with corporate brand and marketing objectives.
Implemented best practices for campaign development and deployment, improving process efficiency and scalability.
Collaborated with product marketing, sales, and technical stakeholders to ensure integrated marketing strategies and impactful product launches.
Utilized project management tools to track and deliver marketing projects on time and within budget.
Led the creation of external messaging across digital channels to nurture customers and drive direct ecommerce revenue or qualified leads to the sales team.
Provided leadership in defining, mapping, and documenting key marketing campaign processes, and developed standard work for the team.
Managed agency and contractor relationships to agree on scope of work and deliver results within budget.
Synbio TechnologiesExecutive Director, Global Marketing & Communications
Apr. 2022 - Mar. 2023Spearheaded comprehensive branding initiatives, successfully elevating the company's global image and market presence.
Revitalized SEO approach and strategically reallocated funds to enhance Google Ads campaigns, leading to a marked increase in conversion rates and boosting online visibility and engagement.
Led the planning and execution of international marketing events, including trade shows, conferences, and product launches, ensuring high engagement and positive brand experiences.
Successfully increased lead activity by more than 40%, demonstrating effective market penetration and customer engagement strategies.
Directed global marketing campaigns, aligning them with the company's strategic objectives, and coordinated with regional teams for unified messaging.
Managed and mentored a diverse, high-performing marketing team spread across the US and China, focusing on talent development and fostering a culture of continuous learning, innovation, and collaborative success.
Second Look GroupFounder & Coach
Aug. 2018 - Dec. 2023Michigan, United StatesPartnered with businesses and entrepreneurs to define their visions of success, creating customized strategic plans for achieving their goals.
Provided expert guidance to entrepreneurs, assisting them in navigating the challenges of starting and growing their businesses.
Identified key areas for performance improvement, offering tailored advice and solutions to enhance business operations and efficiency.
Worked closely with clients to set achievable targets, tracking progress and adjusting strategies to ensure successful outcomes.
Conducted comprehensive business analyses to uncover insights, enabling clients to make informed decisions and capitalize on market opportunities.
Coached business leaders in effective team management and leadership skills, fostering a positive and productive work environment.
MPI ResearchDirector, Global Marketing & Communications
Jan. 2014 - Jun. 2018MichiganResponsible for leading marketing strategy and execution, with oversight of product management, content strategies, digital marketing, brand management, client relations, tradeshows/events, owned and earned media, internal and external communications, and inside sales/lead generation. Management of marketing, communication, and inside sales teams, with responsibility to develop and execute efficient, and effective, marketing plans that have demonstrated increased client engagement, expansion of virtual footprint, and enhanced client outreach and increase sales opportunities. Platform/Software Knowledge & Experience: Adobe Creative Suite, Salesforce.com admin., Eloqua admin., Radian6, MS Suite, Wordpress, Google Analytics, Sony Vegas Movie Studio, Quark
MPI ResearchSenior Marketing Manager
Dec. 2011 - Dec. 2014Mattawan, MIManage corporate marketing, digital marketing, global events, and communications functions. Direct brand management, public relations, product launches, acquisition rebrands, and tradeshow marketing.
MPI ResearchGlobal Communication Specialist
Jul. 2008 - Jul. 2011Developed marketing materials and strategies for internal and external support and communication, using an integrated approach to drive revenue and build brand recognition.
MPI ResearchMarketing Associate
Jul. 2006 - Jul. 2008Contributed to marketing materials to support various service areas and product lines.
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