MPI ResearchDirector, Global Marketing & Communications
Jan. 2014 - Jun. 2018MichiganResponsible for leading marketing strategy and execution, with oversight of product management, content strategies, digital marketing, brand management, client relations, tradeshows/events, owned and earned media, internal and external communications, and inside sales/lead generation. Management of marketing, communication, and inside sales teams, with responsibility to develop and execute efficient, and effective, marketing plans that have demonstrated increased client engagement, expansion of virtual footprint, and enhanced client outreach and increase sales opportunities. Platform/Software Knowledge & Experience: Adobe Creative Suite, Salesforce.com admin., Eloqua admin., Radian6, MS Suite, Wordpress, Google Analytics, Sony Vegas Movie Studio, Quark