AutoGross Marketing, LLC.Digital Marketing Manager
Apr. 2018 - Mar. 2021San Antonio, TexasAutogross is an industry leader in conquest marketing. To succeed you need an integrated approach. Autogross uses traditional media, direct mail, digital marketing, SMS, social media, and HD video to capture inbound leads, trades, and non-prime interests. I had full responsibility for the success of the digital department as a contracted resource using multiple digital platforms, SMS, social media campaigns, content writing, artificial intelligence, and analytics through the use of triangulated Wi-Fi and GPS tracking. I ran anywhere from 12-58 client sales a week with digitals launching and running for each of them daily. Digitals consist of website builds, email marketing, SMS marketing, and social media marketing for each individual dealership. My job consisted of generating and capturing leads into the client CRMs for follow-up by the sales team on the ground. AutoGross was selected by FCA (Chrysler Canada Headquarters) as the top choice for marketing efforts and had been chosen as the pilot dealer for campaigns for their Chrysler, Dodge, JEEP, Ram, and Fiat dealers country-wide (400+ dealers). Included in my efforts with Chrylser, I also launched and ran the digital efforts for dealers such as Ford, Nissan, KIA, Mitsubishi, and Chevy to name a few. Other responsibilities include updating website content and creating communication and presentation content for the company CEO.