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South Africa
Work Background
Carestream DentalDigital Marketing Specialist EMEA
Dec. 2022Bucharest, Romania · RemoteManaging Facebook and Instagram profiles for all EMEA region: EMEA, France, UK, Italy, Spain & Dach (Germany, Austria and Switzerland) Create and implement the monthly social media calendar for Facebook, Instagram, LinkedIn.
Develop and implement regional and global social media campaigns
Design and execut digital marketing strategies to enhance brand visibility and drive engagement across EMEA markets.
Conduct analysis of industry trends, consumer behavior, and competitor activities to identify emerging opportunities for content creation.
Develop and execute digital ad campaigns for global and regional campaigns across EMEA markets
Monitor and analyse campaign performance metrics, providing actionable insights for continuous improvement.
Keep in touch with creative and media agencies, ensuring seamless collaboration and alignment of objectives throughout campaign planning and execution.
Facilitate ongoing communication and feedback exchanges to ensure that creative assets and media placements were optimized to meet campaign goals.
Play an active role in developing content for both global and regional trade shows, leveraging these platforms to raise brand awareness and expand our follower base.
Collaborate with cross-functional teams to create engaging and informative content tailored to the specific audience demographics and objectives of each trade show.
Executed email marketing initiatives, segmenting lists for personalized communication.
WavemakerDigital Media Planner
Apr. 2021 - Dec. 2022Bucharest, Romania · HybridDevelop strategy and digital media budgeting according to client brief and objectives Deliver reports, optimization suggestions, post-buy presentations and complex reports to highlight campaign performance.
Participate in team debriefing to understand campaign objectives; translate marketing objectives into media objectives.
Maintain deep understanding of Key Marketing Initiatives, across multiple brands, especially related to paid channels. Analize trends/results to determine the most effective digital implications and solutions. Work together with the PPC team in order to plan, reach and outperform the set objectives. Work together with the social media agency in order to develop creative assests for campaigns.
Kaufland Romania & MoldovaSocial Media Manager
Jan. 2021 - Apr. 2021On-siteDeveloping the social media strategy across all platforms (Facebook, Instagram, Tik Tok)
Coordonating the social media team for both Romania and Moldova Coordonating special projects with influencers Supervise the implementation of the social media monthly content plans.
Measure and analyze social media activity, altering strategy and tactics based on data-driven insights, in order to increase engagement or reach, depending on the goals of each campaign
GrapefruitSocial Media Specialist
Oct. 2017 - Jan. 2021Bucharest, RomaniaManage, implement and develop the social media strategy for the agency's clients Research the latest trends and updates and create meaningful content in order to build and engage the communities
Mastering all nuances across social media platforms: Facebook/Instagram, Twitter, Snap, Linkedin, Pinterest and new platforms (e.g. TikTok) Community Management for pages with over 100K fans Ad copy writing for on going campaigns Monitoring predefined KPIs Monthly and Quarterly reporting and adapt the strategy according to the results Setting up paid campaigns and building audiences on Facebook, Instagram and LinkedIn
Wave DivisionSocial Media Specialist
May. 2017 - Sep. 2017Bucharest, RomaniaImplementing the brand strategy on Sheraton Facebook Page to create brand
awereness and engagement
Research to identify the latest trends in HoReCa industry
Implementing the brand strategy on Huggies Facebook Page to create brand
awareness and engagement
Research to identify the latest trends in motherhood
Creating content for clients
Kiss FM, Magic FM, Rock FMContent Creator & Social Media Manager
May. 2014 - Apr. 2017Bucharest, RomaniaThe experience of working in Media and the responsibilities I had regarding the digital field helped
me develop abilities such as understanding the young generation mindset and creating clear, original and
authentic communication pieces. Writing articles about ongoing Kiss FM campaigns and
events on kissfm.ro;
Creating infotainment content on kissfm.ro;
Interviewing artists and key opinion leaders among the
youngsters;
Writing educational articles on citescu.ro;
Researching interesting topics targeting youngsters aged
16 to 29;
Providing communication and organisational support for
both Kiss FM and Rock FM events;
Guiding interns and offering them feedback;
Implementing online campaigns, effectively driving brand
awareness, engagement and traffic to social media
pages
Atend to Kiss FM's events and create photografic content for the social medial channels
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