Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💰100%
Investor & VC
🔥100%
Startup Founder
✨100%
Business Owner
Geos
Work Background
King Street VenturesCorporate innovation Council
Nov. 2023
Away That Day SwimwearBoard Advisor
Mar. 2023
Brown-FormanGlobal Head of Digital & Innovation
Sep. 2021- Ecommerce global head leading digital transformation and capability creation, including structure and resource allocation for the ecommerce and digital marketing organization, profitability management, best practice incubation, etc - Responsible for the ecommerce/omnichannel strategy for the company globally ensuring right country strategy alignment across all ecommerce business models incl. D2C, B2B, marketplaces, bricks and clicks, social commerce, new business development
- Developed and roll out frameworks for speed and optimization within all ecomm levers like search, content, etc
- Direct and enable agreements with International players like Tmall, Pinduoduo and Douyin in China to Mercado Libre in LatAm or Amazon Globally - Developed the partner priority tiers for key partners in the company Globally
- Drove +200% International growth on the channel. Setting annual targets and KPIs for our 2032 strategy.
Make-A-Wish® UKUK Partnerships and O+O campaigns
Mar. 2021 - Aug. 2021
Anheuser-BuschHead of Digital Partnerships
May. 2018New York, United States- Digital strategy director for the US with a proven record of success in driving and growing partnerships, developing and implementing new technologies into marketing campaigns, responsible for the P&L of the channel, for the country.
- Lead, developed, and grow partnerships across .com, including B&C, marketplaces, PurePlay, eStores, and new business partnerships like, Walmart, Amazon, HelloFresh and Airbnb
- Responsible for developing, negotiating Business Plans and implementing Omni-channel and digital only experiences, working with cross-functional teams to deliver 360 experiences for the consumers.
- Define innovation strategy aiming to maximize impact, fast test and adoption of new technologies and define the best way to use them to delight and engage our consumers.
- Prepare the company to embed new technologies into the eCommerce strategies for activation or execution for today and the future - creating new revenue streams
- Drive crossfunctional collaboration across the company and retailers to ensure customer and consumer insights are actioned holistically to enhance the consumer journey and create greater customer value
- Lead and inspire a team of digital partnership managers across the USA.
- Hired and trained the team of expert eCommerce leads across National and Regional geographies to enable the company to scale omnichannel impact - Developed and rolled out eCommerce educational tools for all employees, incl. school of eComm, toolkits
SportsBizEVP Media & PR
Mar. 2018 - May. 2018Greater New York City Area- Developed Go-to-Market Content Marketing and Social Media strategy, leading a team of content creators and Social Media Managers
- Delivered a comprehensive PR launch strategy mapping the stages of the progression of the different products to launch
Ella TravelChief Marketing Officer (CMO)
Oct. 2017 - Jan. 2024Greater New York City Area- Developed Go-to-Market Product and Marketing strategy
- Secured Funding for Launch
- Developed Partnership strategy
Coca-Cola European PartnersDigital & eCommerce Strategy Senior Manager GB
Aug. 2016 - Sep. 2018Reino Unido- Design digital strategy for Great Britain by creating new marketing or shopper initiatives and foreseeing changes in the market
- Innovate, design and measure digital initiatives and campaigns, based on insights or understanding of the market, including all platforms, desktop, mobile, app
- Develop and commission research to understand the shopper behavior through the path-to-purchase across platforms and the different media touchpoints
- Development of GB capability to monitor and ensure the Online Category Look of Success
- Create management tools to collate and analyse Digital Sales and other metrics
The Coca-Cola CompanyCustomer Leadership Europe
Jan. 2011 - Jul. 2016London, Reino UnidoResponsibilities including:
- Evaluation of International Agreements and devising best practice strategies and metrics in order to drive performance in the customer (ie. sales and coverage mechanics)
- Implementation of business initiatives, working with multifunctional teams (marketing, KA, finance) across Europe and the world, to deliver the strategies in the International Agreements
- Business performance brand volume and revenue analysis for the top 10 Global Customers for the Coca-Cola Company to present to Top Management in the company and the customer
- Turn insights of consumption trends, pricing, packages and cross category analysis to sales initiatives to increase market sales
- Lead the Business Plan cycle and align sales forecast for the Europe Group.
- Enhancement of decision making tools related to data collection, payment and recharges to Customers and bottlers globally
The Coca-Cola CompanyCentral Region sales coordinator
Nov. 2008 - Jan. 2011México- Responsible for market strategy for Central Region in Mexico, the biggest International Market for Coca-Cola, designing pack strategy, finding new niche markets to boost sales in mature brands and new categories
- Managing negotiations as interface between Operations and the Bottler by presenting them with market opportunities in Share of Market, Coverage or new consumption trends engage with packs or brands from the Company’s Portfolio
- Implementation of the Marketing Mix Model which identifies the impacts in sales volume due to external variables (Macroeconomic, Weather, Population) and internal variables (Media, Promotions, Distribution, Prices, etc) for the company’s brands
- Responsible for the development and communication of the weekly and monthly business performance presentations to Senior Management to identify business risks and opportunities
- Managing a team of 5 sales operations trainees to develop performance analysis for each zone
- Led the Business Plan volume estimation and scenarios for over 2 years
The Coca-Cola CompanyLatin-American coordinator
Aug. 2006 - Nov. 2008México- Responsible for improving collaboration and impulse of the Latin-American Group through promotion, administration and enhancement of the LA platforms which support the development of strategies of the business in all its different areas finding best practices and sharing them with the markets.
- Coordination of proposals and new initiatives of the Latin-American group, as well as their implementation on each Division and tracking to the on-going ones.
- Responsible for developing tracking tools and dashboards for LA that later were implemented for the tracking in each Division.
- Responsible for the development and analysis of brand reports, markets and company’s competitors’ in Mexico and Latin-America.
- Analyze general commercial environment for Mexico and other countries for several beverage categories. Consumption trends and beverage category analysis.
Nestle S.A.Ebusiness Specialist
Jan. 2005 - Jun. 2006Mexico- Responsible of creating, planning and tracking of BTL media strategies in different product categories, so as its respective brand promotions
- Suppliers evaluation and resources recommendation, based on costs and quality studies of media administration and feasibility in the marketplace
- Responsible for creating different brand promotions and evaluating their performance across all the company's portfolio
RENAINSA, Intermediario de Reaseguro (Reinsurance broker)Key Account Executive
Aug. 2004 - Dec. 2004Mexico
Intch is a Professional Networking App for the Future of WorkSee more people like Nareni on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
18
Strategic Marketing Leader @ V-Tech UK
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
110087 people
19
Project manager @ Zois Energy limited
18
Financial Consultant @ Standard capital corporation
43
Investments Relations Manager @ ExxonMobil