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Work Background
Rubicon Global MediaCo-Founder
Jun. 2023Miami, Florida, United StatesRubicon Global Media redefines storytelling by transforming Latin American and Spanish IP into content with global appeal. Formed partnerships with industry leaders, including Curtis "50 Cent" Jackson and Eladio Carrión, to develop groundbreaking bilingual content. Leading a team of creative visionaries dedicated to uniting cultures through compelling stories. Key Highlights: Spearheaded the development of a bilingual crime drama with Curtis "50 Cent" Jackson. Garnered international acclaim for innovative approaches to content strategy and market expansion.
RCTVHead of Digital Media and Strategy
Dec. 2018 - Sep. 2020Miami, Florida, United StatesOversaw development, production and launch of Direct-To-Consumer app, garnering over 100,000 downloads in the first 24 hours from launch and over 500,000 daily active users in the first 90 days. Lead the storied Latin American broadcaster's digital transformation and relaunch as a DTC brand. Implemented business strategies to facilitate company growth and achievement for the company. Communicate and cultivate relationships with various personnel and executives; delegate responsibilities and provide guidance and motivation to drive high-quality performance. Head and oversee financial performance and investments, review submitted reports, resolve issues, and ensure company success by effectively negotiating contracts with partners, suppliers, content owners, sales, advertising, and distribution partners. Key Contributions Managed partnerships and the launch of media properties on platforms such as: YouTube, Facebook, Instagram, and Twitter, to gain over 10M followers. Increased Facebook andInstagram audience by more than 500%, Facebook monetization by 700%, and YouTube monetization by 20% month over month.
Sonoclips / IDS Dubbing Services (Acquired by Vme)Co-Founder and Board Member
Aug. 2014 - Jul. 2017Miami/Fort Lauderdale AreaIn my role as Co-Founder and Board Member at Sonoclips / IDS Dubbing Services, I played a pivotal role in the company's growth and success. I co-founded the company and secured initial funding from Cedel Investments, which laid the foundation for our rapid expansion. By leading strategy and business development efforts, I successfully onboarded top clients like Discovery Communications and HBO, showcasing my ability to forge strong partnerships and drive revenue growth. Additionally, guiding the company through its acquisition by Vme Media highlighted my strategic vision and leadership capabilities in navigating complex business transactions.
Aquarius PicturesExecutive Producer
Jun. 2014 - May. 2023Greater Los Angeles AreaOversaw the production and international distribution of high-profile television projects. Produced Jane the Virgin, receiving a Golden Globe, Peabody Award, AFI Award and other accolades. Built strategic partnerships with Sony Music and Concord Music to expand the reach of FANIA Records content. Key Highlights: Executive produced over 1,000 hours of critically acclaimed television. Led projects with budgets exceeding $300M, delivering exceptional returns on investment.
Pongalo (Merged with VIX)Founder and Chief Executive Officer
Feb. 2014 - Nov. 2018Miami/Fort Lauderdale AreaBuilt one of the largest Hispanic-focused digital content platforms, reaching millions of users across multiple platforms. Led the creation of Pongalo’s OTT app, amassing over 50,000 hours of content and achieving 3 billion views globally. Secured $2M+ in funding from top-tier investors, including Carlyle Group and 500 Startups. Key Achievements: Successfully negotiated distribution deals with Netflix, Hulu, and Amazon Channels. Merged three entertainment firms to solidify Pongalo as a market leader in Latino digital media.
Pongalo (Merged with VIX)Founder
Jan. 2009 - Jan. 2014Miami/Fort Lauderdale Area• Oversaw strategy, fundraising and negotiated all content deals, creating a collection of the top Spanish language producers in the world including TV Azteca, RCTV, RCN, Caracol, Telefe, Antena 3, Telemundo and many more. • Developed the mass upload program alongside YouTube to ingest high volumes of data and content, successfully adding over 20,000 hours of Premium content to the platform. • Built Pongalo to be YouTube’s largest Spanish-language partner at the time. • Oversaw production of multiple series in partnership with major studios such as CBS, CW Network, ABC, Warner Bros., Electus, NBC/Telemundo and artists like Sofia Vergara, Juanes, Paulina Rubio & many more.
RCTV InternationalSenior Director Business Development
Jan. 2007 - Dec. 2013Miami/Fort Lauderdale AreaCharged with driving change throughout the organization with the dual goal of reducing inefficiencies and growing revenue through new opportunities. Accountable for worldwide TV programming sales, format sales, paid TV channel distribution, digital integration and expansion, international strategy, business development and production. Key Impact: • Grew overall sales 40% while reducing costs by more than 25%, directly impacting EBITDA, and developed a stronger and much broader presence in the international market. Milestones: Identified new opportunities in Latin America and the US Hispanic market. Introduced and negotiated major deals with Telemundo, Netflix and Hulu. Attracted several co-production partners, leading to several shows in development. Spearheaded successful negotiations with US firms such as Sony, ABC and NBC to create English-language adaptations of several shows. Devised content digitization strategy that cut costs 70% and facilitated future growth. Increased studio production with five international partners. Developed business and sales strategy to drive growth and new partnerships that included providing partners with the ability to adapt and develop the company’s shows for their own individual markets. Transformed the company from a pure content creator into a diversified and thriving business recognized as one of the top format sellers in the Latin American market. Forged critical new relationships and strategic alliances with major players such as Viacom, MTV Networks, Comcast, DISH, DirecTV, ABC, NBC, Sony, CBS, CAA and William Morris.
Brown Brothers HarrimanAnalyst
Jul. 2004 - Aug. 2006Greater New York City AreaSpecialized in research and analysis of media, entertainment and tech companies.
Functions included:
• Develop and sensitize financial models • Provide project management support to senior team members
• Develop and maintain value proposition, marketing plan and branding within media, entertainment and tech markets
• Conduct ongoing research on media, entertainment and tech markets and investments and follow disciplined process to monitor and respond to external events
• Develop business plan and track progress with quantifiable business and activity goals; and align daily activities with practice metrics, goals and objectives
• Define investment philosophy and strategy (e.g., asset allocation, strategic vs. tactical, active vs. passive) and clearly articulate approach to investing that is implemented through a repeatable process
• Proactively generate leads and referrals through centers of influence, events, referral alliances, targeted seminars strategic networking, sourcing and introductions
• Prepare detailed financial analysis around existing banking clients and comparable peers
• Build financial statements and valuation models for capital markets transactions
• Create corporate presentations to assist in securing transactions
• Perform due diligence, research and documentation on engaged transactions
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