César Restrepo - Senior Growth/Product Marketer, Remitly

Feedback from César’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

RemitlyGrowth Marketing Manager, Mobile Marketing

Nov. 2023Atlanta Metropolitan AreaResponsibilities: - Develop a holistic, flexible marketing strategy that encompasses paid media (SEM, Meta, YouTube), owned media (email, push notifications, CX), promotions and utilization of 1st party data that will allow us to effectively test into and scale emerging products. - Creation and hands on keyboard execution of all paid media plans, and own or coordinate the execution of owned media. - Create all paid media plans, execute buys and own reporting for Google products and Meta. - Develop and oversee testing roadmap. - Own or ensure execution of owned channels and reporting of tests. - Coordinate implementation of any pixel and/or reporting architecture necessary for campaign implementation and analysis. - Be responsible for ensuring proper reporting systems are in place. - Utilization of 1st party data in campaigns (paid and owned). - Build and maintain relationships with our product marketing, owned channels, marketing platform, analytics and new products teams. Ensure clear communication and status reporting across teams from project kick-off to completion. - Work closely with marketing analytics on test design, set up, execution and reporting. Ensure reporting systems are properly implemented and lead reporting analysis throughout campaigns and tests, sharing regularly with key stakeholders.

Q.ai - a Forbes companySenior Growth Marketer, Mobile Marketing

Dec. 2021 - Nov. 2023United States• Develop and execute a comprehensive growth marketing strategy that aligns with the company's overall goals and objectives • Use data-driven insights and market research to identify and target key customer segments, and develop campaigns that drive awareness, user acquisition, activation, retention, and revenue growth. • Lead the Growth Marketing team when working with cross-functional teams including product, engineering, design, and data analytics to optimize the user experience and drive growth. • Stay up-to-date on industry trends and emerging technologies in growth marketing and Martech, and proactively identify new growth opportunities for the company. • Work closely with senior leadership to align marketing strategy with the company's overall growth and revenue goals, and report regularly on progress and results. • Collaborate with external partners and agencies to execute and scale marketing campaigns as needed • Champion a data-driven and AI-powered culture throughout the organization, and use insights and analytics to inform strategic decision-making at all levels of the company.

Lavu Inc.International Lead Marketing Director (U.S. and México) - SaaS Marketing

May. 2021 - Oct. 2021Lavu Inc. / MenuDrive. May 2020 - October 2021 International Lead Marketing Director (U.S. and México) Core Focus: Responsible for effectively launching a new SaaS product for restaurants in México and LatAm while working with cross-functional departments (UX designers, Product, Dev and QA, Finance and Sales) Trained international marketing, sales, and service onboarding teams on HubSpot and Intercom Created impactful nurture programs to improve conversion rates from leads to opportunities Maintained quality of leads, health and effectiveness of HubSpot and Intercom marketing automation databases Monitored and reported on campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversions, and revenue Mapped and owned the customer journeys in HubSpot and Intercom, creating campaigns and workflows that support them from contact acquisition to retention Managed scheduling and publishing of content in social channels and web, while working closely with content writers to ensure the assets and copy were produced and approved on schedule. Translated and localized MenuDrive platform, while working closely with Dev/QA teams to improve Translation Engine Managed and optimized digital paid campaigns across Facebook and Google Worked with the Analytics team to develop robust reporting and insights into marketing performance Owned marketing automation campaigns of new leads through HubSpot and Intercom Worked closely with Rev Ops in customer automation through SalesForce Worked as the CMS manager for México. In charge of creating and optimizing pages, posts and marketing tools in WordPress

Lavu Inc.Product Marketing Manager

May. 2020 - May. 2021Core Focus: Responsible for partnering with product development and engineering teams through the complete product development cycle Built the messaging frameworks, campaign plans and processes needed to support product through various stages including conception, development, launch and growth Translated complex concepts and features of SaaS into inspiring product positioning, messaging, and value proposition Put together and deliver technical and business-level documentation for Dev/QA teams in Jira and Confluence Helped implement our go-to-market strategy, and craft sales enablement plans for product offerings Supported sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, ebooks, blog posts, videos etc. Worked with marketing and business development team to craft and review marketing content and run dedicated marketing campaigns.

BillMoMarketing Manager, Mobile Marketing

Jan. 2017 - Aug. 2019Greater Atlanta AreaTasked with all integrated marketing efforts to support business unit goals and objectives. Managed and tracked all aspects of BillMo’s digital presence, including website, social media, SEO, PPC, display, and content. •Created digital marketing plans and executed across multiple consumer touch points to build long term brand loyalty. •Created engaging multi-media across digital properties, while consistently maintaining adherence to brand standards and guidelines. •Drove complete campaigns from ideation to execution; Partnering with Success, Sales, Product and Legal teams. •Analyzed, reported, and optimized content performance for social media, SEO/SEM, website, email, and online advertising. •Defined goals and metrics through DMMM to optimize spend and lower CPA. •Recruited and mentored Content Creation Teams and Online Community Management teams. •Participated in the launch of leading finance Chatbot with over 30,000 subscribers. •Participated in the successful launch of the most‐subscribed YouTube channel in Mexico in the finance sector. •Participated in Launch of BillMo Virtual Debit Card & Promotions with e-Commerce Partners in Mexico which led to 7,500 credit card activations in the first 90 Days. •Participated in the deploying of digital innovation technologies such as BigData Analytics, Augmented Reality & AI. •Responsible for the utilization of a large MarTech stack, including Braze, Appvirality, Appsflyer, Hootsuite, Chatfuel, Analytics360, Mode Analytics, FireBase, Mailchimp, SendGrid and more.

InemodeDigital Marketing Specialist

Mar. 2015 - Dec. 2016Greater Atlanta AreaIn charge of inbound and outbound campaigns from ideation to execution for clients, working with their Marketing and Sales Teams to improve overall program effectiveness. •Managed and created Facebook Ads and Google Adwords campaigns targeting business objectives to increase reach and conversions. •Managed lead nurturing campaigns for clients through automation platforms such as Hubspot, Salesforce, Marketo, Mailchimp and Prospect.io. •Used Google Adwords to study Ad results to determine where efforts were better suited by optimizing keywords, exact match type and bid adjustments. •Aided clients in establishing their influencer or Ambassador programs by first working on Customer Discovery.

One Voice Medical InterpretersMarketing Director ( Co-founder)

Jan. 2013 - Mar. 2015Greater Atlanta Area•Oversaw the growth of functional structures of the company. •Provide specialized analytical and administrative support. •Plan and control marketing and PR projects. •Produce special projects to increase the company’s name awareness. •Hire and train Interpreters for assignments. -Scheduled staff of interpreters and translators.

Independent ConsultantLinguist and Culture Expert

Mar. 2012 - Mar. 2015Greater Atlanta Area-Provided translation and communications services for government agencies such as DFCS -Independent interpreter and translator for different types of projects including but not limited to the following industries: entertainment, communications, healthcare, insurance, legal and media. -Translate from English to Spanish and vice versa using simultaneous and consecutive modes. -Translate marketing collateral including brochures, forms, manuals, presentations, sings, and websites. -Work in video production adding dubbing and Spanish subtitles to different video formats. -Edit and proofread.

TO2 Network LLCVideo Content Coordinator

Mar. 2012 - Jan. 2013Greater Atlanta Area- Budget, schedule, and crew for video shoots and managing project workflow. - Editing using Final Cut

New School of Music, Inc.Coach and Lesson Program Social Media Coordinator

Jun. 2008 - Mar. 2012Greater Atlanta Area-Provided technical and administrative support. -Assisted with advertising and social media. -Taught individual and group voice lessons to students of various ages. -Provided coaching on singing and acting, as well as musical productions. -Designed and instructed summer programs for vocal students -Organized curriculum and prepared teaching materials and tools for lessons