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Work Background
Admiral SlovenijaRegional Manager and Procurator
Aug. 2022 - Apr. 2024SloveniaResponsible for:
- Hotel Restaurant and Casino' Admiral, Kozina (Slovenia)
- Casino’ Admiral, Nova Gorica (Slovenia)
Professional Coaching, training, facilitatorCoach, Trainer, Facilitator, Event management
Nov. 2019Nova Gorica, SloveniaCoaching, training, lecturing and event management
- career, executive coaching for rockstar leaders, who are defined by their desire and ability to cultivate the greatness of those around them
- performance and business coaching and consulting (speciality: marketing, sales, customer relations)
- learning and development strategies for better business performance and employee development
- training and personal development
- organising educational events, workshops, seminars, and webinars, both B2B and B2C From Feb 2020 - Jan 2022 led the project "Opening of a Bistro MAMI'" (food & beverage industry)
- Prepared the business strategy for the property (OKRs)
- Led recruiting, coaching, and education of employees
- Prepared marketing strategy with a strong accent on CRM
- Preparation and implementation of "Grooming book" and RACIs matrix
- 01. 02. 2022 sold the property
HIT d.d.General Manager, Hit Coloseum
Sep. 2018 - Oct. 2019Sarajevo, BiHTourism, gambling, hospitality, and entertainment industry
Executive corporate manager of the company in a foreign country with 130 employees (responsible to the CEO of the Corporation). - Developing and implementing growth strategies and business plans
- Analyzing accounting and financial data, creating policies, and communicating business goals
- Creating and managing budgets, improving revenue, evaluating performance and productivity
- Monitoring daily business operations, training heads of departments
- Working with local authorities, opinion makers, agencies, institutions and media.
- Implementation of new technologies
- Implementing respect for diversity between multi-ethnic teams of the employees
- Project leader of an investment project (opening of a flagship Casino)
HIT d.d.Marketing and Sales manager, Hit Coloseum
Jul. 2013 - Aug. 2018Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and HerzegovinaTourism, gambling, hospitality, and entertainment industry
Marketing and Sales Manager (Reporting to GM)
- marketing and sales strategies based on detailed market monitoring and analysis B2B and B2C
(understanding of cultural differences, regulations, payment solutions)
- positioning the product on the market, marketing campaigns, pricing strategies based on local peculiarities
- successful opening of two new markets (Turkey, Arabic countries)
- communication strategies on the market and in-house, content marketing (inbound and outbound), PR
- digital marketing (social media, SEO, PPC)
- traditional marketing, event management, sponsorships, customer care (VIP)
- CRM (loyalty programs, increase of client retention rate)
- financial management (budgeting), big data analysis
- building and leading teams (OKRs and RACIs), mentoring-coaching, thought leader (strategic insights, clear communicator)
- internal communication and employer branding, organized 2 days of team-building once a year - preparation and execution of learning strategies to improve organizational performance, coaching and training initiatives on building commercial performance
- worked closely with operational business units to build better strategies, identify capability gaps that affect business in achieving goals
- lead a team of 23 colleagues: sales, marketing, customer care (VIP segment), customer relationship, public relations, employee relations, musical-technician department.
F-AC AutocentarPerformance Consultant
Sep. 2011 - Oct. 2012Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and HerzegovinaAutomotive multi-brand industry, properties in 3 cities, 80 employees
- Performance consultant to the owner of the company
- set up standards for Sales and After-Sales
- built and led the marketing and PR department
- prepared marketing and sales strategy for 4 years (OKRs and RACIs)
- prepared PR and communications strategy - internal communication strategy and employer branding
- with the key stakeholders of the company prepared solution proposals, different learning experiences suitable for each department
- coaching and training plans for employees on building commercial performance
HIT d.d., HIT ColoseumMarketing and Sales Manager for HIT Coloseum
Mar. 2010 - Jul. 2011Bosnia and Herzegovina
HIT d.d., HIT ColoseumChief Marketing Officer
Apr. 2008 - Mar. 2010Nova Gorica, Slovenija
HIT d.d., HIT ColoseumMarketing Manager
Sep. 2007 - Apr. 2008Nova Gorica, Slovenija
HIT d.d., HIT ColoseumSales Manager
Mar. 2003 - Sep. 2007
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