HIT d.d.Marketing and Sales manager, Hit Coloseum
Jul. 2013 - Aug. 2018Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and HerzegovinaTourism, gambling, hospitality, and entertainment industry
Marketing and Sales Manager (Reporting to GM)
- marketing and sales strategies based on detailed market monitoring and analysis B2B and B2C
(understanding of cultural differences, regulations, payment solutions)
- positioning the product on the market, marketing campaigns, pricing strategies based on local peculiarities
- successful opening of two new markets (Turkey, Arabic countries)
- communication strategies on the market and in-house, content marketing (inbound and outbound), PR
- digital marketing (social media, SEO, PPC)
- traditional marketing, event management, sponsorships, customer care (VIP)
- CRM (loyalty programs, increase of client retention rate)
- financial management (budgeting), big data analysis
- building and leading teams (OKRs and RACIs), mentoring-coaching, thought leader (strategic insights, clear communicator)
- internal communication and employer branding, organized 2 days of team-building once a year - preparation and execution of learning strategies to improve organizational performance, coaching and training initiatives on building commercial performance
- worked closely with operational business units to build better strategies, identify capability gaps that affect business in achieving goals
- lead a team of 23 colleagues: sales, marketing, customer care (VIP segment), customer relationship, public relations, employee relations, musical-technician department.