Martina Kaufman - Product Manager, Shipeezi

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Work Background

Shipeezi™ • An Ecosystem in Shipment VisibilityProduct Manager

Feb. 2024-Created a yearlong product roadmap, outlining the development and release schedule for new features and products for the company’s Moving product. - Developed a product vision and strategy that aligns with the company's overall business goals for their international moving operations, including route planning, and real-time tracking - Incorporated Agile framework to streamline the development process. Ran agile training sessions, including Scrum ceremonies such as daily stand-ups, sprint planning, sprint reviews and retrospectives. - Led sprint planning and backlog grooming sessions to prioritize features and address technical challenges during the development phase. - Translated project requirements into concise and actionable development-ready user stories with defined clear acceptance criteria and QA notes. - Led product discovery and strategy processes to drive development decisions. - Collaborated with key stakeholders during the discovery and delivery stages to add tangible value for both clients and the company.

GlobantProduct Manager

Oct. 2023 - Feb. 2024- Product Manager in Globant's AI Hub working for the client EY – Ernst & Young London & Toronto. - Discovery: PRD and Functional definitions for a proof-of-concept AI assistant for EY Global. - Writing user stories and backlog management. Roadmap definition. - Creation and prioritization of User Stories.

PedidosYa / DeliveryHeroProduct Manager (IC3)

Jul. 2022 - Sep. 2023- Development of a web-based platform for self-management of corporate benefits, absorbing +74% of the corporate business operations in less than a year. - +200 B2B users. Design of user management back office, including definitions for roles and permissions and login system. - 0 to +38k beneficiaries managed from the platform in less than a year, including complex CRUD processes and beneficiary segmentation. - Ideation and design of budget management system, with capping and limitations on corporate benefit campaigns per company (led the PDLC from discovery to launch and improvement). - 83% reduction of operational load on commercial team in one year. - Led the product lifecycle from ideation to launch and iterations, ensuring alignment with business goals and profitability targets. - Coordinated cross-functional teams to ensure timely and on-budget delivery of product milestones.

Avenida+Product Owner (Ssr.)

May. 2021 - Jun. 2022- Redesign of Avenida+ marketplaces checkout. Functional analysis and PRDs (information architecture and flows). - Management of the shipping vertical, flow restructuring for changes and returns. Design of logic for asynchronous changes. Monetization proposal for A+ Shipment. Pricing Orchestrator. - Design of the login system for a logic of points redemption in banking marketplaces. Management of blockers and dependencies. - Supported the development of business cases and financial models to justify product investments and strategic initiatives. - Writing user stories and product backlog management. Collaboration in the definition of roadmaps. - Collaborated with UX/UI designers to create wireframes and prototypes that guided the development process.

FennomaBusiness Development Manager

Apr. 2020 - Apr. 2021- Redesign of Avenida+ marketplaces checkout. Functional analysis and PRDs - Discovery and delivery cycles, working on information architecture and flows. - Management of the shipping vertical, flow restructuring for changes and returns. Design of logic for asynchronous changes. Monetization proposal for A+ Shipment. Pricing Orchestrator. - Design of the login system for a logic of points redemption in banking marketplaces. Management of blockers and dependencies. - Supported the development of business cases and financial models to justify product investments and strategic initiatives. - Cross-collaboration with UX/UI designers to create wireframes and prototypes that guided the development process.