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Work Background
JMVUAdjunct Professor Graphic Design
Aug. 2024• Developed new course materials and syllabi for Graphic Design classes at JMVU.
• Advised and monitored "at risk" students to improve academic performance.
• Recommended curricular changes and reference materials to enhance the learning experience.
Tyler TechnologiesSenior Graphic Designer
Feb. 2020• Conceptualized and created a diverse range of marketing materials in adherence to Brand Guidelines, including brochures, flyers, product sheets, infographics, and more.
• Led the redesign of company trade show booth graphics, ensuring a cohesive look and brand consistency.
• Art directed marketing videos that increased client engagement by 65% on social media.
• Managed design projects, freelancers and external vendors for Town Hall live streams, trade show events and other design projects.
Alphagraphics CorporateContract-Graphic Design and Localization
Oct. 2014 - Dec. 2014Dallas/Fort Worth AreaTranslate and Art Direct a wide section of the materials that Alphagraphics will launch in Spanish on their E-Commerce website.
Tyler TechnologiesMultimedia and Graphic Designer
Sep. 2013 - Feb. 2020Plano TXConceptualize, brainstorm, and create marketing materials for brand marketing. Design collateral for marketing campaigns, produce and edit videos, storyboarding, storytelling, corporate identity, a keen eye for design. KEY COMPETENCIES: CREATIVITY, BRAND CONSISTENCY, EDUCATION, EFFICIENCY, BUSINESS DEVELOPMENT, TEAM LEADERSHIP Raised productivity and efficiency every quarter by creating and designing templated pieces (video and print) used by other designers
● Educated self in motion graphics to increase the ability to tackle the growing number of overall projects
● Researched client needs and products and updated templated pieces used by all designers ● Designed completely new templated pieces that could be used by more designers as the company adds new clients KEY COMPETENCIES: INNOVATION, IMPLEMENTATION, PROJECT MANAGEMENT, BUDGETS, RESEARCH, TECHNICAL EXPERTISE Increased efficiency and access and reduced shipping through uploads of RAW footage to cloud with a minimal budget
● Designed cloud-based video archiving and naming systems for use by remote designers across the company
● Tested various methods to find most economical and accessible method of improving efficiency
● Implemented online system that saved shipping of hard drives while maintaining easy access to RAW material KEY COMPETENCIES: ATTENTION TO DETAIL, LANGUAGES, TIME MANAGEMENT, PRIORITIZATION, MULTI-PAGE PRINT DESIGN, LAYOUT Saved costs of several external services producing materials in other languages by using personal bilingual abilities ● Looked at methods being used for producing materials in various other languages to find cost savings
● Performed layout work personally on 15-20 projects per week including print, animation, and video materials
● Created steps to include proof-reading in different languages which requires much attention to detail
Genesis Today, Inc.Freelance Design Project
Mar. 2013 - Jun. 2013Austin, Texas AreaLabel and packaging design for the hispanic market.
Constant Care Family Management/ The LaSalle GroupGraphic Designer / Web Designer
Mar. 2012 - Sep. 2013Las Colinas TXConceptualized and created marketing materials including fliers, brochures, email blasts, and invitations. Designed and laid out internal digital newsletter. Optimized website. Worked with printers and vendors. KEY COMPETENCIES: TEAM LEADERSHIP, ENGAGING CONTENT, INITIATIVE, CREATIVITY, COMMUNICATIONS, DESIGN & LAYOUT Increased employee engagement by 35% in internal activities via internal magazine redesign, improving productivity ● Noted lack of employee engagement and collaborated with creative director to improve team spirit
● Took initiative to create employee spotlight section for internal magazine to attract more attention
● Redesigned internal magazine to include more engaging content about and for employees, raising interest KEY COMPETENCIES: PROJECT MANAGEMENT, PRINT ADVERTISING, DIRECT MAIL, COST REDUCTION, SOCIAL MEDIA, TECHNICAL EXPERTISE Eliminated need for and costs of outsourcing projects by assuming responsibility, managing internal email newsletters
● Researched and learned new processes required to keep more work in house and reduce outsourcing
● Assumed management of internal email newsletters and campaigns using Constant Contact program
● Eliminated necessity for outsourcing most print projects by taking control of them, learning new skills to do so KEY COMPETENCIES: PHOTOGRAPHY, DIGITAL IMAGE MANIPULATION, PRINT DESIGN, ADVERTISING CAMPAIGNS, CREATIVITY, INNOVATION Reduced company expenses by 30% by learning/using in-house photography skills to create materials on tight budget
● Investigated ways of reducing costs of print material photography in collaboration with creative director
● Learned how to take good photos, manage photo shoots, edit photos digitally, and design materials with images ● Photographed community residents and used images in marketing materials rather than hiring photo services
Artigianale Leather GoodsCreative Director
Jan. 2012 - Jan. 2015Dallas/Fort Worth Area
United Way of Metropolitan DallasFreelance
Jan. 2012 - Jan. 2012Dallas/Fort Worth AreaDesign presentations
Voices Breaking Boundaries Non-profit OrganizationFreelance Graphic Designer
Feb. 2011 - Jan. 2011Houston, Texas AreaDesign of Posters and postcards to promote VBB Living Room Art Production featuring shows of new artists.
TransNation TranslationsTranslation and Localization Project Manager/Graphic Designer
May. 2007 - May. 2012Dallas/Fort Worth AreaManaged large layout and design projects for key clients and redesigned website. KEY COMPETENCIES: LANGUAGE SKILLS, LOCALIZATION, INITIATIVE, MULTI-PAGE PRINT DESIGN, LAYOUT SKILLS, EFFICIENCY, BUSINESS DEVELOPMENT Cut costs 75% on outsourcing of translated graphic material by taking on more layout and editing responsibilities ● Began managing project doing layout on phone books translated into Spanish for key client ● Leveraged Spanish language knowledge to gradually begin working on more translated projects for company
● Laid out almost all translated graphic material in house eventually, saving outsourcing costs by 75% KEY COMPETENCIES: PRINTING PROCESS KNOWLEDGE, RESEARCH, RELATIONSHIP BUILDING, COST REDUCTION, PROMOTIONAL MATERIALS Lowered printing costs by 70% through researching companies and finding quality production for less cost
● Examined printing costs and researched other possible sources to reduce expenditure
● Searched out printing partners willing to create quality materials as needed for less money
● Developed partnerships with several companies using personal knowledge of printing processes KEY COMPETENCIES: ATTENTION TO DETAIL, LANGUAGE KNOWLEDGE, COST REDUCTION, DIGITAL MATERIAL DESIGN, QUALITY CONTROL Minimized outsourcing costs due to language knowledge while also managing most of key client’s work for company
● Managed most production work for Samsung phone manuals translated into Spanish
● Maintained and updated translated glossary of terms frequently used in electronics/phone manuals
● Reviewed and double checked all translations to ensure high quality of work to maintain major client satisfaction
Colemont Insurance BrokersGraphic Design Intern
Jan. 2007 - May. 2007Dallas/Fort Worth AreaDesign Collateral Materials
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