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Work Background
ZeroCo-Founder
May. 2024Earth, Milky Way.Nurturing Zero.
Schneider ElectricGlobal Brand Director
Jan. 2022 - May. 2024Hong Kong SARLed the human-centered business storytelling practice to develop value proposition and Portfolio Management driving 40% incremental revenue growth. Built Global Brand Strategy working cross-functionally with C-Level business leaders on Agile working, Data Integration and MarTech. Part of the Artificial Intelligence @ Scale workstream working with global business teams on use cases, POCs Front-end using Figma. Led the Brand Intelligence platform with deep collaboration with analytics and data science using
SalesForce across 55 countries.
Schneider ElectricGlobal Brand Leader
Dec. 2020 - Dec. 2021Hong Kong SARLed Global Brand Strategy and working in partnership with Global Business & Country Marketing Leaders to enable business growth. Led Global Brand and Business Research across 12 countries Led the Brand Intelligence platform across 55 countries.
POD Technology Pte LimitedMarketing Advisory
Sep. 2019Hong Kong SARPOD is an integrated, reliable, sustainable healthcare and wellness platform that provides better accessibility and connectivity to healthcare. Autonomously. Anytime. Anywhere. I have been part of POD since the beginning. As a Marketing advisor, I work with the founders to chart out new growth opportunities for the business & brand. Specifically, taking POD to new markets like the US, India and others.
Unigons Pte LimitedStrategy Advisory
Jul. 2017Hong Kong SARTHE UNSOLO BUNCH.
We are a group of problem-solvers who take a collaboratory approach to solve tomorrow's problems. I have been part of Unigons since the birth of the company. As a strategic advisor, I work with the founders to chart out new growth opportunities for the business & brand. Our humble journey started at RISE 2017 where we presented RetailEye™, a smart automation retail-marketing solution that tracks, engages and measures the effectiveness of your retail presence in realtime. Since then we have worked with brands like Accenture, J&J, KPMG, Coca-Cola, Samsung and others.
Mother NatureCo-Founder
Jul. 2017Hong Kong SARA wise person once said culture eats strategy for lunch. Well, mother nature gives birth to culture.
We are an ideas company harnessing our creative superpower to solve the most pressing problems of the world with a vision to give back to Mother Nature. After all, we are her children. Projects:
British American Tobacco: An APAC wide project for $10Bn+ Moderation segment. Primary and secondary research data analysis, developing consumer profile and identifying growth areas, decoding brand image, communication, packaging, product benefits and cross-category brands. Recommendation: Shared growth opportunities in each market with a way forward and indicative pipeline Ovolo Hotels: A 3 months project leading the Marketing team reporting to CEO+Founder. Managed a team of 10 people in Australia and Hong Kong with hands-on experience across SEO, SEM, Website Management, Social Media, PR, CRM, Customer Experience, Brand Communication + Collaterals, Partner Marketing, Events, Internal Communications and Agency Relations for 10 properties Key achievements: Led the team to launch 3 F&B concepts - Komune (HK), Alibi (Sydney), Salon de Co(Brisbane) and 4 new properties in HK & Australia (Mojo Nomad, Ovolo Inchcolm, Ovolo Nishi, Ovolo Valley)
Just 4 months into its opening, Mojo Nomad bagged the #1 spot on TripAdvisor for Best Specialty Lodging in Hong Kong
Just 3 months into its opening, Komune ranked #1 of 8,692 restaurants in HK on TripAdvisor
Ovolo Woolloomooloo and Ovolo 1888 Darling Harbour ranked 1 and 2 on TripAdvisor in Sydney
Ogilvy & Mather Business Director (Integrated Marketing) + Strategist & Copywriter
Mar. 2009 - May. 2017Hong Kong 🇭🇰 🇨🇳An integrated marketing professional & strategist leading results-driven campaigns with the Asia Pacific and Global remit. Managing a P&L upwards of $ 5Mn. Roles & Responsibilities:
-Owning the regional and global client relationship as a key point of contact for C - Suite clients at Intel, Chivas Regal, BAT, VW and Lego.
- Part of the senior leadership team, working with the Managing Director and department heads to define the vision, future roadmap, growth strategy and on global/regional new business pitches
- Strong experience in developing brand strategy blueprint, MarCom strategy, business consulting proposals, product and brand marketing campaigns, customer journey mapping, E-Comm and retail strategy
- Deep experience managing and supervising multi-market complex digital platform, website, app, game development and new technology implementation
- Active business development and growth driver with 30% revenue and 23% Profit growth YoY
- Leading, mentoring and inspiring the team to develop powerful work and managing agency's recognition strategy workstream
- Experience leading and developing large campaigns with collaborative approach managing cross-disciplinary teams, external partners and client stakeholders
- Resident copywriter thinking conceptual ideas and messaging for different media
- Resident strategist working on global campaigns Key Achievements:
As one of the founding members of Ogilvy Action, I was actively involved in the business growth of office - From break-even in 2009 to 23% OP in 2016 with 30% average revenue & OP growth - Growing the team from 8 people in 2009 to 45 in 2016 - From one client with BTL focus to fully integrated agency with multiple clients - Client roster: Intel (Global & Regional remit), Chivas Regal (Regional remit), Lego (Regional remit) Volkswagen (Regional remit)Absolut, Royal Salute, Huawei (Global remit) Martell, Reebok, JW Marriott, Ritz Carlton, Cebu Pacific Air, Kotex, Standard Chartered, P&G and Abbott IMF
McCann WorldgroupBrand Leader (Integrated Marketing) + Strategist
Jan. 2004 - Jan. 2009Mumbai Area, India 🇮🇳Roles & Responsibilities:
- Leading a client roster of Unilever, Coca-Cola, Johnson & Johnson, Tata Telecom, Reliance Group, Marico as a key point of contact for C-Suite clients
- Leading a team of 10 to develop national integrated campaigns for Global and Local brands
- Active business development and growth driver with 27% revenue growth YoY Key Achievements:
- Reliance Power IPO campaign - an integrated nationwide campaign with website development. Result: 4th largest IPO in the world raising $3 billion in a minute and oversubscribing 10.5 times on the first day
- Jet Airways and JetLite new brand identity - An integrated global branding campaign
St Luke's LondonSenior Brand Custodian
Jul. 2003 - Aug. 2004Mumbai Area, India 🇮🇳- Joined the team to establish and grow the Mumbai office with 5 national clients in the first year
- Hands-on Account Manager working on through the line national campaigns for Bombay Dyeing, Zenith Computers and Unilever
Span CommunicationsSr. Account Executive
Jun. 2000 - May. 2001Mumbai Area, India 🇮🇳- Joined the team to establish and grow the Mumbai office with 10 active clients in the first year
- Worked on through the line national campaigns for Bayer, Castrol, BP, India Today and Taj Tours
OrangeMarketing Executive
Jul. 1999 - Jun. 2000Mumbai Area, India 🇮🇳- Developing customer acquisition campaigns for Enterprise and Individual clients across India. Result: Selling 5000 mobile connections in a day
- Working with agency teams on national campaign development and execution across 20+ provinces in 15+ languages
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