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Consulting
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United Arab Emirates
Work Background
McCarthy MessagingAccount Director
Apr. 2024
HomeBase Partners Director Marketing & Communications
Nov. 2020Bozeman, Montana, United States- Responsible for the overall marketing strategy development, branding, public relations, and implementation of all strategic marketing initiatives.
- Manages all internal communications and external communications with clients, investors, and agencies, including Marriott Hotels, multiple PR firms, multiple brandingfirms, and multiple high-net-worth individuals and family offices.
- Drove marketing collateral refresh effort including rebranding of HomeBase Partners, and 8+ sub-brands for specific projects.
- Designed and maintains all traditional advertising, online advertising, direct marketing, and company websites.
- Coordinated, managed, and implemented all sales and marketing plans for real estate development projects.
- 7 total projects averaging $70+M each.
- Manages buyers in condominium projects including, sales, during construction, and through the closing of the project.
- Leads all community relations in a growing dynamic market that is resistant to change and growth.
- Construction project management across mixed-use, hospitality, and high-end luxury residential projects.
Summit Resource InternationalGlobal Marketing at CAT® Apparel
Feb. 2019 - Nov. 2020Bozeman, MT-Developed global initiatives to support the Caterpillar Apparel brand across three distinct product lines from initial asset creation to final deliverables.
-Created a refreshed brand strategy for the international lifestyle brand, reimagining communication and design language to elevate the brand positioning in the marketand reach key demographics.
-Generated Go-to-Market materials in order to launch global campaigns across platforms and channels on a seasonal cycle for each of the three product lines based on the development of clear customer segments/audiences.
-Directed global distributor partners, requiring an understanding of distinct market / cultural needs and developing appropriate local relevancy.
- Managed the internal global marketing team reporting directly to the VP of Global Marketing.
ChaseDesignStrategic Consultant
Dec. 2018 - Mar. 2019Bozeman, Montana, United States- External consultant for key business relationships focused on business development.
- Responsible for the identification of potential gaps and opportunities to expand existing business through the pitch of alternative services and closing of expanded clientagreements.
ChaseDesignAccount Director
Sep. 2017 - Dec. 2018Skaneateles, NY- Managed six (6) client / organizational relationships with roughly 2-7 key contacts with a total budget exceeding $8M, delivering 5-10% annual growth.
- Provided strategic and business leadership to grow the client’s business with a focus on category development and a disproportionate win with the client’s brand.
- Responsible for managing all client needs to drive work through the studio and professional assessment of the final work output to ensure it meets the business objectives and quality standards.
- Managed the financial aspects for the client, including crafting estimates and proposals for current and prospective clients, client billing, monitoring against projectbudget, communicating variances to the team and potentially the client, and utilizing creative problem-solving to recommend solutions.
ChaseDesignAccount Manager
Feb. 2015 - Sep. 2017Skaneateles, NY- Managed four (4) client / organizational relationships with roughly 2-5 key contacts per with a total budget exceeding $5M, delivering 5-10% annual growth.
- Strategic business consultant leveraging design thinking to help deliver top and bottom-line growth for the client’s business.
- Client liaison focused on developing client relationships, leveraging ChaseDesign process to solve complex problems and develop ideas into elegant design solutionsfocused on retail, product, and brand strategies for large CPG brands.
MyWebGrocerRetail Account Manager
Oct. 2013 - Feb. 2015- Advised on digital strategy for domestic retail grocers; Software Applications, Digital Marketing Solutions, Advertising Network Options, Professional Services, andBusiness Consultations.
- Identified opportunities to provide needs assessment and solution selling to integrate into annual marketing plans.
- Project Management of Custom Development initiatives and strategic initiatives including technology support and implementations.
General Dynamics ATPSr. Strategic Planning Analyst
Apr. 2013 - Oct. 2013- Conducted and applied competitive intelligence, research, and analysis projects in order to strategically align with broader company goals.
- Market research and analysis surrounding Congressional Budgets, Defense Budgets, andDeveloping Defense Initiatives as well as adjacent market and acquisition opportunities analysis, providing support to VP/GM on long-term Business Growth Plans.
- Concepted the Strategic Planning Process that governed management and leadership of strategic initiatives and long-term strategic vision including SBU strategic plan and business sub-segments growth strategies.
General Dynamics ATPStrategic Planning Analyst
Jun. 2012 - Apr. 2013- Market research and adjacent market and acquisition opportunities analyst.
- Management and leadership of Strategic Initiatives.
General Dynamics ATPBusiness Intern
Mar. 2012 - Jun. 2012Williston, VT- Business development and strategy implementation based on identifying and assessing adjacent markets, acquisition targets, and potential competitors andcollaborators in adjacent markets.
- Developed a strategy and tactics for pursuing partnership, competition, and acquisition initiatives in adjacent markets.
DFS Group LimitedIntern
May. 2011 - Jul. 2011San Francisco Bay Area
University of VermontMBA student
Jan. 2010 - May. 2012
University of VermontAssistant Women's Lacrosse Coach
Aug. 2008 - May. 2011- Head of Communications, responsible for coordinating all internal and external communication materials impacting staff and prospective athletes for NCAA Division IAthletic team.
- Managed third-party relationships with equipment suppliers and performed logistical planning for activities and events.
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