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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸50%
Marketing
✨50%
Business Owner
📝50%
Influencer or Blogger
Geos
🇨🇴50%
Colombia
🇺🇸50%
United States
Work Background
Columbia Business School Executive EducationProgram Leader & Learning Facilitator
May. 2024RemoteEquip participants with the skills to develop a robust digital marketing strategy and enhance their online presence. I guide them in mastering essential digital marketing channels such as display, search, and social media and delve into content marketing. Additionally, we explore the impact of key technologies and trends, including AI and automation. I teach statistical techniques for testing and measuring campaign outcomes, primarily using Excel, and emphasize the importance of data collection for accurate consumer profiling and targeting. Understanding data privacy and its future implications is also a key focus.
Integrated Marketing Communications VI, LLC.Marketing Consultant
May. 2024United States · RemoteWe specialize in analytics and reporting and provide in-depth insights and ROI-driven reports for data-backed decisions. Our brand strategy creates research-driven, consistent messaging to elevate your brand. With tailored content marketing, we engage and convert audiences through blogs, social media, and emails. Our expert copywriting crafts messages that resonate and drive results. We optimize customer journeys for seamless, engaging experiences. Our email marketing builds relationships and boosts sales with tailored campaigns. Local SEO and Google My Business optimization enhance local visibility, while online reputation management ensures a sterling online presence. Our search engine marketing and optimization techniques draw organic traffic and maximize ROI. We excel in social media advertising and management, creating impactful campaigns that connect with audiences and deliver tangible results.
Metro Caribbean LLC.Multimedia Consultant
Mar. 2024St Thomas, US Virgin Islands · RemoteOrchestrate comprehensive marketing strategies, integrating SEO, SEM, and paid social tactics to elevate Virgin Islands businesses. Leading an in-house agency team, we focus on creating synergistic online and print campaigns tailored to engage local and tourist demographics effectively.
Columbia Business School Executive EducationEducation Mentor
Nov. 2021 - May. 2022RemoteHosted small group mentoring sessions within the Digital Marketing Intensive Certificate program at Columbia Business School.Shared best practices for developing and effectively presenting technical content and presentations, contributing to the participants' learning and skill development.
EmeritusSubject Matter Expert
Oct. 2021 - Jun. 2022RemoteLed remote course redesign for Kellogg Executive Education digital marketing certification course. Optimized content and delivery through cross-functional collaboration, managed timelines, facilitated communication, and applied technology and instructional design expertise for an engaging remote learning experience.
Kellogg Executive EducationProgram Leader and Learning Facilitator
Dec. 2020 - Nov. 2023RemoteFacilitated curriculum development, conducted live support sessions, provided personalized guidance, collaborated with academic teams, and applied digital marketing expertise to enhance learning experiences in Northwestern University’s Kellogg Digital Marketing certification program.
Total Safety Consulting, LLCMarketing Manager
Oct. 2017 - Nov. 2019Bayonne, New Jersey, United States · HybridDirected the corporate marketing department for a group of 5 construction safety subsidiaries, overseeing marketing strategy and initiatives to promote brand awareness and growth.Collaborated with industry association partners to host educational construction safety events, fostering valuable industry relationships and knowledge-sharing.
International Fire ProtectionBusiness Development Manager
Nov. 2014 - Jan. 2017Austell, Georgia, United States · HybridManaged national accounts for 350 department stores, ensuring their life safety needs were met with the highest standards.Developed and executed an integrated marketing plan and budget for 10 district offices across 7 states, optimizing brand presence and client engagement.
Little Switzerland / JewelsSenior Marketing Manager
Sep. 2010 - Dec. 2011St Thomas, US Virgin Islands · On-site• Managed 5 regional marketing representatives in 10 international, island markets
• Negotiated media contracts for the company’s national advertising campaigns
• Accounted for global marketing and brand cooperative budget of $3.5M
MLB CreativeAccount Executive
Jan. 2009 - Nov. 2009St Thomas, US Virgin Islands · On-site• Provided strategic development for clients’ marketing initiatives
• Copywriter for McDonald’s, Banco Popular, and Scotia Bank Caribbean markets
• Planned monthly advertising, media, and public relations budgets for clientele
• Composed press releases, publicity reports, and radio scripts
Diamonds InternationalMarketing Ambassador
Jul. 2007 - Sep. 2008St Thomas, US Virgin Islands · On-site• Monitored annual marketing budget, regional marketing plan, and public relations
• Hosted weekly jewelry exhibitions at The Ritz-Carlton, St. Thomas
• Created multi-island concierge incentive programs to generate regional revenue
Paso Fino Horse AssociationAssistant Director for Marketing
Aug. 2006 - Jan. 2007Plant City, Florida, United States · On-site• Created marketing plan and modernized non-profit budget annually
• Supervised production of a monthly publication, Paso Fino Horse World magazine
• Maintained communications for 23 internationally integrated regional affiliates
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