Rylie Heilman - Digital advertising manager, Snapchat

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Work Background

Snap Inc.Senior Account Manager

May. 2022Los Angeles, California, United StatesClient Experience: Uber, Grubhub, Favor, Thrive Market, Tinder & Match Group > Created, owned, and executed the strategic approach for each account in assigned book of business with the goal to improve client business and unlock opportunities. > Developed yearly account plans for clients, aligning strategies with client objectives and market trends. Provided regular performance recaps to help inform future strategies and secure incremental growth opportunities. > Analyzed campaign performance data to present persuasive sales presentations using market trends and case studies, effectively demonstrating ROI. > Ensured that clients received the highest level of sales and operational customer service, maintaining satisfaction and retention. > Developed and implemented best practices for client interaction, sales, and services, driving client business and enhancing overall experience. >Partnered with cross-functional teams on structuring and executing strategic initiatives, fostering collaboration and alignment. > Educated clients on Snapchat products, updates, and best practices, ensuring optimal utilization and results. > Deepened and ensured health of client relationships, identifying and bridging gaps where advocacy was lacking. > Owned the room, presenting dynamically and instilling confidence to challenge our clients, fostering trust and credibility. > Provided advertiser feedback to cross-functional teams for improved product experience, contributing to product enhancements and client satisfaction. > Leveraged deep understanding of Snap products and creative performance to help provide create strategy for advertising performance > Maintained Salesforce

MediaComAssociate Director

Jul. 2021 - May. 2022New York, New York, United StatesClient Experience: Coca-Cola, Indeed.com, Bayer, Citizens Bank & PhRMA Plan Development and Maintenance: > Formulated paid social strategy ensuring alignment with client objectives and strategies. > Led integration efforts across social media platforms, demonstrating a comprehensive understanding of client businesses. > Presented innovative and business-building social recommendations to clients. Team Management and Leadership: > Directed and guided Associates and/or Managers in defining strategic roles for paid social within the media mix. > Conducted objective evaluations of team members, fostering talent development and growth. > Facilitated the development of standard methodologies to enhance operational efficiencies within the team. > Managed financial aspects of accounts including budgeting, staffing, and projections. > Collaborated with the GroupM Team on hiring, training, and mentoring team members. Account Management: > Provided expert advice on all paid social matters within our scope, ensuring client satisfaction and success. > Coordinated with [m]Platform disciplines, industry groups, and media partners to integrate strategies effectively. > Supported regional offices and partners as needed, fostering collaboration and knowledge sharing. > Maintained an open environment for media partners to approach [m]Platform teams with opportunities and innovations. > Contributed to Agency and departmental task forces, projects, and new business initiatives for organizational impact. > Kept senior management informed of key client opportunities, risks, and nuances affecting business health. > Helped developed case studies and resources to be used gloabal for GroupM strategies and best practices

MediaComManager, Paid Social

Apr. 2019 - Jul. 2021Greater New York City Area

Haworth Marketing + MediaSenior Planner, Paid Social Strategy

Mar. 2018 - Apr. 2019Greater Minneapolis-St. Paul AreaClient Experience: Walmart (Walmart Grocery Delivery and Walmart Apparel) > Counseled Paid Social Assistants on improving their skills, developing client-facing etiquette and advancing to promoted roles > Took responsibility for interviewing and onboarding new Paid Social Investment team members > Elevated process gaps and collaborated with necessary teams to streamline for optimal efficiency > Implemented client strategies to accomplish goals and effectively demonstrate ROI > Provided regular data performance recaps to help drive online sales and successfully launch new products

Haworth Marketing + MediaPlanner, Paid Social Investment

Dec. 2017 - Mar. 2018Greater Minneapolis-St. Paul Area> Strategically planned client's social media investment across various platforms including Facebook, Instagram, Pinterest, Snapchat, and Twitter to maximize ROI and achieve campaign objectives. > Presented tactical plans, reports, and optimizations directly to Walmart Marketers, ensuring alignment with client goals and objectives. > Oversaw and conducted quality assurance checks on the technical aspects of campaign executions to ensure seamless delivery and optimal performance. > Analyzed campaign data to provide actionable insights relevant to campaign KPIs and overall success. Presented findings in a digestible manner for client marketers to inform future strategies. > Contributed to a successful 2018 campaign, leveraging various digital strategies, resulting in a remarkable 40% lift in online sales year over year. > Collaborated with the Business Intelligence (BI) team to streamline internal processes. Played a key role in implementing a process that resulted in a 30% decrease in time spent on data organization for reporting purposes. > Utilized Adobe Analytics to report on campaign-driven revenue, website bounce rates, and time spent on the website. Provided valuable insights to inform decision-making and optimize campaign performance.

PersolventMarketing Campaign Specialist

Nov. 2016 - Dec. 2017Greater Minneapolis-St. Paul Area> Managed social media accounts resulting in 3,500% follower increase year over year > Led inbound marketing lead generation campaigns & reported on results > Worked with 3rd party contacts to develop thought leadership content > Created blogs, videos, collateral & all graphic design materials using Adobe Software

Grand View LodgeMarketing Communications Specialist

Dec. 2014 - Nov. 2016Greater Minneapolis-St. Paul Area> Managed 14 social media brand pages resulting in 62%-132% follower increase in 20 months > Ran paid & organic social media campaigns for all 14 social media brand pages > Created blogs, press releases, videos, graphics, magazine articles & paid social campaigns > Assisted in marketing for all areas of the resort grossing, on average, $400k in revenue a month > Developed & measured inbound marketing campaigns to gain more resort guests, weddings, and corporate getaways > Served as host for special guests who visited the resort as bloggers and event MCs > Led photo shoots for magazine features and internal marketing content > Maintained online presence and relationships with media outlets

Greenville Road WarriorsMarketing Communications Specialist

Sep. 2014 - Dec. 2014Greenville, South Carolina Area> Developed social media content > Conducted team interviews for online content and digital strategy > Implemented marketing strategies > Designed marketing content using Adobe Creative Suites > Tracked game day statistics > Managed marketing inventory for events and games

University of Minnesota DuluthReporter

Oct. 2013 - May. 2014Duluth, Minnesota Area> Developed story ideas, conducted interviews and composed articles

University of Minnesota DuluthPublic Relations Intern

Sep. 2012 - May. 2014Duluth, Minnesota areaFor the 2013-14 school year, I was responsible for coverage of University of Minnesota Duluth varsity athletics. This included doing live interviews, written and photo coverage of game days and writing features about athletes and events. Other work obligations include: > Founded Youtube interview series "The Bark, The Bite, and The Bulldog" (2013-14 season) > Managed social media outlets > Designed using Adobe Creative Suites > Interviewed athletes and coaches for online marketing tools and game recaps