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Work Background
TelefónicaRegional Product Owner of Personalization at eCare and Digital Revenue
Sep. 2021HispamLeading data-driven personalization experiences of customer care and business revenue for the digital channels, mostly for our 22 millions monthly active users apps, and complementary for our webs and bots, through BI - Big Data, software and marketing automation projects co-created with multidisciplinary teams across Europe and America for each operating Hispam country. -Structure and follow regional OKRs of the regional digital business.
-Structure and lead data-driven growth strategies for the Hispanoameric countries.
-Structure and lead data monitoring and digital tech quality strategies for the mobile apps.
-Structure and lead advanced analytics strategies for the digital channels in each country.
-Lead the release of new features since the concept and UX design to prototype, testing and publishing.
-Lead local product owners through the conception and execution of the data-driven projects.
-Manage regional suppliers and partners agreements and lead their successful implementation in each country.
-Contribute to the regional and local agile train teams structure.
AB & Co. Marketing and AnalyticsCEO - Excecutive and Administrative Director
Jan. 2021 - Sep. 2021Medellín, Antioquia, ColombiaBroad leading based on people development and company expansion building technologic and sociologic next generation practices, focused majorly on productivity. Key responsibilities: -Structure and lead expansion and financial growing strategies.
-Structure and lead general operation profit strategies.
-Lead, measure and redesign constantly general company operations.
-Develop people, providers and key partners in productivity and long-term loyalty.
-Define value proposition and strategic positioning / awareness company at the current and future market.
-Build legal and general risks reduction strengthening strategies.
AB & Co. Marketing and AnalyticsCDO - Digital Director
Nov. 2020 - Jan. 2021Medellín, Antioquia, ColombiaCo-found and co-lead with mixing roles of administration, software and digital platform coordination. Key responsibilities: -Lead software teams and SaaS platforms implementations.
-Structure internal and customer tech implementation budgets.
-Analyze profitability and financial projection of tech services.
-Lead sales and after-sales process with digital platforms and software services leads and customers.
Krono Group - Digital Omnichannel RetailCEO / Excecutive and Administrative Director
Jul. 2018 - Oct. 2020Medellín, Antioquia, ColombiaLead broadly based on the redefinition of the operations, service quality, profitability and short-term liquidity. Key responsibilities: -Structure and improve organization tech ops.
-Design and lead profitability and liquidity financial strategies.
-Develop new income sources and new markets.
-Lead, measure and redesign actively organization general ops.
-Build and implement software development and customer service methods based on quality and agility.
-Define the value proposition and the brand positioning strategy in the current and the future market.
-Build legal strengthening and general risk reduction.
Krono Group - Digital Omnichannel RetailHead of Retail Marketing and Omnichannel
Jul. 2016 - Jul. 2018Medellín, Antioquia, ColombiaCo-develop the services and products expansion of the Krono platform based on market penetration strategies. Key responsibilities: -Strength market penetration and product innovation strategies.
-Strength of the Krono platform modules system.
-Lead eCommerce analyst team.
-Support software and administration teams.
DazzetUX Web Designer
Jan. 2016 - Jun. 2016Medellín, Antioquia, ColombiaDesign web user experience for a variety of customers based on insights and data analysis. Key responsibilities: -Design the web structure for the software team.
-Support the web traffic acquisition strategies development.
-Test new web releases
Krono Group - Digital Omnichannel RetailCMO / Product and Marketing Director
Jun. 2013 - Jan. 2016Medellín, Antioquia, ColombiaCo-found and co-lead the startup project from research to development, pivot and growth. Key responsibilites: -Lead the market research before the development step.
-Led the platform visual experience.
-Support software developments.
-Support sales and relationships process.
FreelancerMarketing Communication Manager
Jan. 2010 - Jun. 2013MedellínMarketing strategy, business model and content production freelancer. Key responsibilities: -Develop brand and product launch strategies
-Implement and assist graphic design and audiovisual production
-Manage advertising budgets
-Manage CMS platforms
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