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Business Owner
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United States
Work Background
MSI VikingMarketing Director | Brand Strategy & Innovation
Apr. 2023
MSI VikingDigital Marketing Manager MSI Viking
Mar. 2023 - Apr. 2023On-siteResponsible for overseeing the development and execution of digital marketing strategies for MSI Viking. Using digital channels such as social media, email, and search engines to attract and retain customers, increase brand awareness, and drive sales. Developing and implementing digital marketing strategies that align with the company's overall goals and objectives. Conducting market research and analyzing data to identify customer preferences and trends, and using this information to optimize marketing campaigns. Creating and managing digital content, such as social media posts, blog articles, and email newsletters.
Managing PPC advertising campaigns, such as Google Ads and Facebook Ads, to drive traffic and conversions. Collaborating with other teams within the organization, such as sales and product development, to ensure that digital marketing efforts are aligned with overall business objectives. Monitoring and reporting on key metrics, such as website traffic, conversion rates, and engagement rates, and using this information to optimize future marketing campaigns.
Atlas Organics, Inc.Vice President Marketing
Apr. 2021 - Mar. 2023Greenville-Spartanburg-Anderson, South Carolina Area
STEC Equipment, Inc.Marketing Director
Sep. 2020 - Apr. 2021Anderson, South Carolina, United States
Self-EmployedBusiness Consultant
Oct. 2019 - Sep. 2020Greenville-Spartanburg-Anderson, South Carolina Area
Heights Finance CorporationMarketing Director
May. 2015 - Oct. 2019Greenville, South Carolina Area Leads implementation of key corporate digital initiatives/pilots. Designs online and mobile channels to support an enhanced customer shopping and loan application experience. Develop email marketing campaigns, internet sales & promotion campaigns, unique social media strategies to drive and increase sales. Identifies opportunities for innovation and improvement and ensures marketing strategies deliver against profitability goals. Researches and manages effective email or web ad campaigns to drive and monitor traffic, including Internet banner ads, out sourced advertising vendors, and keyword searches. Drives strategies that increase profit through the integration of the website, mobile technology, and branches. Evaluates and implements new media tools where appropriate, such as digital video, online social networking communities, podcasting, and blogs. Delivers analysis and reporting of campaign effectiveness and provides improvement recommendations
Grace Management GroupEcommerce Marketing Manager
May. 2010 - May. 2015Spartanburg, SCResponsible for driving online brand awareness and effective e-commerce marketing programs and the company-wide communication of these programs. Develop and communicate master planning timelines for all secondary online campaigns to promote longer lead times. Drive project management of key online campaigns, report on the flow of online projects, and monitor the health of online campaign development and calendar planning. Maintain accurate analysis of online market conditions and provide internal communication and recommendations to senior management. Drive brand marketing and brand awareness that leverages the web, social media, online video, mobile, and e-commerce for Grace Management and all related brands. Manage creation and distribution of integrated, cross-functional online marketing programs with Brand Marketing Managers, marketing teams and other pertinent departments, including facilitating key meetings. Provide continuous training to Customer Service and Sales Personnel on ecommerce related brand initiatives. Manage and update digital media assets available to independent retail accounts, international distributors, and end consumers. Analyze sales and marketing data by product line and customer. Provide online support for product line(s) globally with the Brand Managers and tracks/forecasts business activity.
Acktive MediaDigital Marketing & Media Manager
May. 2008 - Jun. 2010Greenville, South Carolina AreaLed new digital delivery initiative for largest education publisher in the world, Pearson Education, and achieved highest filmmaker honor with leading international digital video provider in Fall of 2009. Create local digital media marketing, specializing in small business for the web, website creation, video content management, and social media consulting and planning. Worked with international video company TurnHere ® (now SmartShoot ®) as a premier filmmaker in creating web-based videos for businesses. Secured long-term contract with international publisher (Pearson Education) as video content creator and digital asset manager. Publishing partners include Que Publishiing, OnPodcast Network, PeachPit, and various Microsoft and Apple projects.
Nexstar Media Group, Inc.Senior Marketing Producer
Jan. 2005 - Dec. 2009Spartanburg, SCSenior level producer with key responsibilities in creating and producing station image, sweeps, and topical promotion. Work directly with news team to ensure strengthening of brand. Refocused the direction of stationâs on-air promotion/ marketing. Successful in improving stations ratings from number two station in the market to number Responsible for key News Channel 7 key initiatives in propelling station from Number #2 in the market to #1. Served as Senior Marketing Producer (2005-2009) implementing new branding strategies and coordinating online marketing initiatives with Internet Marketing Division. Heavy emphasis on social media impressions and usage including Facebook, Twitter, Myspace, Youtube, and blogs
WTOL 11Marketing Director
Jan. 2004 - Dec. 2005Implemented the restructuring of a new marketing department. Senior level manager with a staff of seven includinga creative services manager, art director, and promotion manager. Orchestrated the restructuring and implementing of a new marketing department at WTOL News Channel 11.
WIS TVPromotion Manager
Jan. 1999 - Dec. 2004Columbia, South Carolina AreaIncreased station’s highest ratings (Feb 2004) in key morning and evening news demos since 1999. Maintained a strong dominant position as the number one station in the market. Increased station’s highest ratings (Feb 2004) in key morning and evening news demos since 1999 at WIS. As On-Air Promotion Manager (1999-2004) intimately involved in planning, producing, and executing marketing initiatives on air and online. Produced targeted special report promotions for news department and image campaigns
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