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Work Background
Canada Career TrainingProduct Manager: Brand Experience
Apr. 2024Remote
Thomson Reuters FoundationCommunications Manager
Oct. 2022 - Jan. 2024London, England, United Kingdom- Led the internal communications workstream including the development and implementation of an engagement strategy and the launch of a monthly digital newsletter sent to over 100 staff members around the world. - Collaborated with the product and technology team to launch an e-learning platform. This included testing the MVP, developing and implementing a targeted communications strategy.
- Partnered with the audience team to develop, design and disseminate a newsletter survey sent to over 13,000 subscribers. Insights from this survey were used to optimise the content and the layout of the newsletter. - Created and implemented a multi-phased communications strategy to promote the annual Kurt Schork Awards in international Journalism in collaboration with the design, programmes and social media teams. This led to an increase of over 120 applications across all three award categories in 2023.
- Acted as the point of contact for the programmes team which involved coordinating requests for communications support to amplify various projects.
Mo Ibrahim FoundationCommunications and Events Lead
Apr. 2021 - Oct. 2022- Led on engagement with the Foundation’s youth network - a cohort of over 350 young African professionals. This included the coordination of a monthly webinar series in collaboration with the research, operations and production teams. - Partnered with the Head of Digital to manage and update content on the website and to discuss strategies to improve user experiences.
- Developed the marketing plan to promote the annual Fellowships programme which involved managing a budget of over £20,000, placing adverts and monitoring performance. - Line managed ad-hoc staff and had supervisory responsibility for an external communications agency and vendors.
Diaspora Women ConnectCo-Founder
Jan. 2019Diaspora Women Connect (DWC) is a unique network. Our mission is to create safe spaces for women of African descent who work in or have an interest in international development and humanitarianism to share their professional experiences.
Mo Ibrahim FoundationCommunications and Events Officer
Aug. 2018 - Apr. 2021London, United Kingdom- Managed the redesign of the Foundation’s monthly newsletters sent to over 5,000 subscribers. This included the creation of a project timeline, collation of internal feedback and monitoring performance.
- Established an annual blog series to amplify the Foundation’s flagship research publication, the Ibrahim Index of African Governance, including commissioning blogs from external authors.
- Partnered with colleagues to coordinate and deliver the event programme for the Foundation’s flagship annual event, the Ibrahim Governance Weekend. In 2019, this event brought together over 1,000 stakeholders from across Africa and beyond. - Managed media requests, drafted briefing notes, and coordinated interviews for Foundation spokespeople.
Living StreetsCommunications and Media Coordinator
Apr. 2018 - Jun. 2018London, United Kingdom- Collaborated with project coordinators, designers and printing companies to create promotional materials for a range of external events. - Developed a communications and marketing plan to launch the organisation’s walking and cycling strategy.
- Mapped key stakeholders and disseminated targeted emails to promote the organisation’s national walk to school initiatives.
Women GlobalFounder
Feb. 2018 - Mar. 2024United KingdomWomen Global is an online platform aimed at celebrating and connecting women in global development. Through written interviews and the Afro Careers Podcast; this platform showcases the achievements and career journeys of women in the international development and humanitarian sectors.
LifeboxCommunications and Engagement Manager
Aug. 2015 - Jan. 2018London, United Kingdom- Led the production of a digital annual report from concept, development, launch, distribution and evaluation. This involved the creation of a project timeline, collaborating with an external design agency and managing internal feedback. - Developed an engaging social media strategy which saw an increase of 1,500 new followers on Twitter in under 3 years
- Worked in collaboration with the Director of Communications to deliver key campaigns to amplify the organisation's work.
- Regularly represented the organisation at global health conferences as an exhibitor, this included the 2016 American Society of Anesthesiologists’ Annual Meeting (Chicago, USA).
LifeboxCommunications Officer
Apr. 2015 - Jul. 2015London, United Kingdom- Supported the planning and delivery of the organisation’s flagship fundraising event.
- Researched opportunities to promote the organisation’s work.
LifeboxCommunications Assistant
Jan. 2015 - Apr. 2015London, United Kingdom- Supported the planning and delivery of the organisation’s flagship fundraising event.
- Researched opportunities to promote the organisation’s work.
College of Engineering and Physical Sciences (University of Birminghman)Student Marketing and Communications Administrator
Apr. 2014 - Jun. 2014University of Birmingham- Planned and created content to engage students and alumni with college activities.
- Collaborated with the Digital Marketing Manager to promote the college at university open days.
Riders for HealthCommunications Intern
Jul. 2012 - Sep. 2013Northampton, United Kingdom- Developed social media content to promote the 2012 DFID supported fundraising appeal which raised over £300,000.
- Worked in collaboration with the monitoring and evaluation team to gather case studies and develop country impact videos shared with donors and other supporters.
- Monitored the organisation’s media profile and compiled weekly and monthly media reports shared with trustees and staff.
RCNiMarketing Assistant
Sep. 2011 - Mar. 2012Harrow, United Kingdom- Supported the marketing team in creating and implementing promotional campaigns.
- Represented the organisation at nursing recruitment events.
Sainsbury'sCheckout Supervisor (part-time)
Feb. 2005 - Mar. 2011Aylesbury- Managed customer queries and worked to enhance shoppers' experiences. - Communicated store performance targets to colleagues through a monthly newsletter.
- Oversaw checkout closure at the end of each working day including cash handling. - Acted as the first point of contact on the checkout department including in emergency situations.
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