AccelOneMarketing Manager
Jun. 2023Córdoba, Córdoba, ArgentinaAs Marketing Manager at AccelOne, I lead the strategy and execution of integrated marketing initiatives to drive brand awareness, lead generation, and client engagement across North and Latin America. My role bridges creative storytelling with data-driven decision-making to support business growth in the custom software development and IT services space. Key Responsibilities: - Developed and executed multi-channel marketing campaigns (SEO, email, social, paid media). - Created and managed content strategy including blogs, case studies, and whitepapers to position AccelOne as a thought leader in nearshore development. - Collaborated with sales and product teams to align messaging and support pipeline acceleration. - Managed marketing automation and CRM tools (e.g., HubSpot, Salesforce) to optimize lead nurturing and conversion. - Oversaw brand consistency across digital platforms, events, and client-facing materials. - Analyzed campaign performance and implemented data-driven optimizations to improve ROI.