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Maryland Lottery and GamingSenior Advisor, Lottery Policy & Strategy Development
Sep. 2021Baltimore, Maryland, United StatesResearch and design new lottery product expansion models, including policy development, regulatory approval, and stakeholder engagement.
Develop content and story materials for target audiences and decision makers. Craft legislation and policy strategy with key members of the Maryland legislature and executive branch.
Maryland State Bar Association – MSBADirector of Strategic Initiatives
Jan. 2020 - Sep. 2021Baltimore, Maryland, United StatesServe as an integral part of the organizational leadership team ensuring that the Maryland State Bar Association (MSBA) grows its benefits, membership offerings, content, and presence for attorneys. Raise awareness and desire to implement new ideas and processes while balancing cultural and resource-related concerns to elevate business strategy and capitalize on opportunities. Identify new and incremental areas of growth to demonstrate increased value to our membership. Develop an overarching strategy for all communications, programs, and events in furtherance of the MSBA’s strategic objectives. - Responsible for the development of an overarching content roadmap ensuring that the MSBA has content, programs, and courses that meet the needs of all segments of the legal profession.
- Vetting vendor partners to fulfill identified areas of growth. Including but not limited to consulting services for marketing, cybersecurity, expanding virtual learning options, and elevating overall brand presence.
Maryland Lottery and GamingDirector of Analysis & Reporting
Oct. 2014 - Dec. 2019Baltimore, Maryland AreaRevitalized product performance and promotion success by assessing performance, researching markets, monitoring data, and forecasting sales and trends. Boosted sales and product saturation and minimized duplicative field service efforts by recommending data-driven growth strategies. - Escalated market share and maximized product saturation by 22% by identifying and enhancing under-served retailers.
- Affected significant 20% sales lift increase in just six weeks by determining optimum timing to launch promotions in the market place.
imreSocial Media Program Manager
Nov. 2013 - Oct. 2014Baltimore, Maryland AreaI created and launched social media program plans, devised and executed CRM and content strategies and produced these remarkable accomplishments: » Segmented client’s audience profile, and developed and implemented targeted social media campaigns which escalated awareness by 2% a month.
» Devised project estimates and schedules, and oversaw and coordinated staffing needs all of which contributed towards the continued sustainability of projects.
» Provided oversight and guidance to teams which led to constantly achieving production schedules.
» Determined ROI of social and digital media programs against KPIs and industry benchmarks through extensive analysis of data.
» Performed competitor research and landscape analysis, and provided strategic suggestions all of which assisted with strengthening new business development and creating effective proposal responses.
Public NoticeSocial Media Deputy Director
May. 2013 - Nov. 2013Arlington, VAI was effective at swaying public policy and media coverage and delivering these key contributions: » Edited social media content, identified media influencers, monitored conversation levels on topics of interests, led brainstorms for campaigns, and devised plans all of which optimized marketing results
» Motivated strategists and analysts to create content, provide advertising support and optimize account growth which escalated productivity account-wide.
» Used findings to elevate awareness, control conversation, and convey message which in turn influenced voters.
» Devised interactive dashboards which improved monitoring, and allowed for easy tracking of influencers, impressions and budget.
» As key social media consultant quantified, aligned and achieved social and digital media campaign goals and KPIs which optimized client’s digital and social presence.
» Executed metrics to measure success of social programs which maximized performance, influence and relations with partner companies.
The Montclair GroupCommunications Director
Jan. 2012 - Jul. 2012Managed and coordinated social media campaigns. Prepared newsletters, press releases and letters to the editor. Developed a public relations strategy centered on promoting awareness for pending legislation.
Baltimore County GovernmentLegislative Aide
Dec. 2010 - May. 2013Towson, MarylandDuring my tenure as a Legislative Aide, I served as the Councilman’s key representative and efficiently drove liaisons between the Councilman’s office, the community and key constituency members. In addition I devised internal and external office communication, published newsletters, and accomplished the following outstanding achievements:
» Directed the 2012 Comprehensive Zoning Mapping Process, efficiently tracked and analyzed zone changes, and reported findings all of which contributed to identifying over 150 zoning changes during the quad-annual rezoning mapping process.
» Conducted comprehensive analysis on pending legislation, amended content and established talking points all of which contributed to the development of legislation.
The Montclair GroupMedia and Political Consultant | Communication Director
May. 2010 - Dec. 2013Baltimore, MarylandI oversaw operations, vendor management and budgets for political campaigns, coordinated requirements during 2010 and 2012 election cycles, acted as political director advising Minority Leader in Maryland State Senate, and achieved these excellent results:
» As Communication Director directed external office communications, wrote captivating social media content, designed custom audience profiles, drafted press releases and briefing documents, and arranged ad-hoc press conferences all of which strengthened outcomes for 2 prominent State Delegates during 2012 Legislative session.
» Launched targeted mail and digital campaigns which elevated voter turnout by about 5% across selected districts.
» Performed state-wide election analysis to determine strategy for each race which increased win-ability of client portfolio.
» Created, coordinated and managed social media campaigns, and effectively measured and interpreted analytics which raised campaign awareness across social media platforms.
Dimensional Health Care Assoc.Office Manager
Sep. 2009 - May. 2010
The Whiting-Turner Contracting CompanyMarketing Assistant
Jun. 2008 - Mar. 2009
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