Xoom Corporation, A PayPal ServiceSenior Marketing Director, Global Management (2013-2015)
Jun. 2006 - Nov. 2015Brand Development • Money Transfers • Digital Marketing Marketing • Startup to IPO
Senior Marketing Director, Global Management (2013-2015)
Marketing Director, Latin America and the Caribbean (2009-2013)
Senior Marketing Manager, Latin America and the Caribbean (2006-2009)
Successfully grew Xoom from zero to a 7% market share, achieving 2 million active customers and $65 million in quarterly revenue within a highly constrained and competitive environment. Spearheaded the strategy and execution of global campaigns for a leading digital payments company, facilitating money transfers to over 50 countries.
Owned growth metrics for customer acquisition, revenue, retention, and lifetime value across the Latin America and Caribbean (LAC) region, encompassing 17 countries and accounting for half of the company's new users. Drove go-to-market strategy, expanding the LAC region from zero to a 7% market share. Attracted new customers with optimal cost per acquisition and lifetime value using a mix of traditional television and digital performance marketing. Innovated international digital marketing by leveraging in-country online newspapers. Created and maintained annual forecasts to guide strategic planning and performance
tracking.