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Work Background
iNova Pharmaceuticals (A Valeant Company)Marketing Consultant
Jan. 2014 - Dec. 2015
Rubifresh WellnessOwner & Founder
May. 2012Sydney, AustraliaAt Rubifresh we have a passion for helping people live in wellness, removing the distractions of poor skin & health, and freeing them up to focus on the things that matter. We do this through products for healthier skin, guts and sleep, plus events and retreats which help people incorporate better wellness into their everyday lives.
InitiativeConsumer Insights Director
Jan. 2003 - Dec. 2005Established the Consumer Insights department, with the aim of connecting consumers' needs, desires and behaviour drivers with media strategy, and ensuring communications programs were built from a solid brand positioning and vision.
Longjump MarketingFounder and Managing Director
Mar. 2002SydneyFounded on the values of collaboration, passion and curiosity, Longjump has delivered superior brand and business growth strategies to corporate clients for more than 20 years. With a relentless curiosity about human behaviour and a deep conviction of the power of brands to drive growth, we focus on creating brand & innovation strategies that will set our clients and their brands apart. We mine for enduring insights, build commercially powerful brand visions and identify innovation strategies that will drive differentiation, relevance and meaning for brands and their consumers.
Added ValueDirector
May. 1998 - Mar. 2002Leading brand growth and transformation for corporate clients
Frito Lay SnackfoodsCategory Development Manager
Jan. 1996 - Dec. 1998Sydney, Australia
Pacific Dunlop, Food DivisionGroup Brand and Business Development Manager
Jan. 1994 - Dec. 1996Sydney, Australia
Smiths SnackfoodsProduct Manager
Jan. 1989 - Dec. 1994
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