Sarah Gilbertson

Revenue Specialist @Clockwork Elbow

🔥 Startup Founder💸 MarketingBusiness Owner💼 C-level Executive👍 Sales & BizDev🧨 Consulting🧮 Education✨ Business OwnerAffiliate MarketingSMM ManagerSEO ManagerGrowth HackerInfluencer Marketing ManagerDigital Ads ManagerMarketing Analytics ManagerPartnerships ManagerHead of GrowthExecutive CoachMarketing DirectorCSOAdvisorFounderProduct Consultant

Sarah’s got heaps of experience in sales and digital marketing, getting online businesses off the ground (she was launch team for Groupon in 2009 and Glossybox in 2011, and has been working with lots of startups and SMEs since then. She’s an absolute font of knowledge. and, most importantly, she’s a lovely, down to earth person and incredibly supportive. She’s also a qualified Master Practitioner coach. She offers free consultations on her website (clockworkelbow.com) or can be reached on sarah@clockworkelbow.com.

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Work Background

Clockwork ElbowRevenue Specialist, Fractional Sales Leader, Business Coach

Sep. 2021Southampton, England, United KingdomWe help companies generate revenue, whether you're an online business working to create greater demand or a startup transitioning from proof of product market fit (PMF) to predictable growth, we will work with you to refine and activate a go-to-market (GTM) strategy that will achieve your goals. Get Sales and Marketing help as and when you need it at a fraction of the cost of hiring (and with none of the risk or faff), Clockwork Elbow provides revenue leadership expertise on a part-time, fixed-term, project-based or ad-hoc basis. We set clear objectives, offer upfront, fixed pricing and focus on delivering results.

GriffinHead of Sales

May. 2023 - Apr. 2024London, England, United Kingdom · HybridThe bank you can build on. Griffin makes it simple, quick, and cost-effective to develop and launch financial products. Griffin received their UK banking license with restrictions and entered mobilisation in March 2023. They exited mobilisation and became a fully authorised bank in March 2024, after successfully raising a $25m Series A round. I worked with Griffin throughout their year of mobilisation to stand-up a repeatable Sales function and put in place a scalable revenue engine.

AppFollowExec' VP / Global Head of Sales

Mar. 2022 - Dec. 2022London, England, United KingdomAppFollow is the number one App Review Management and ASO (App Store Optimisation) Tool. We provide a SaaS solution for mobile app and game owners/developers worldwide. AppFollow was named 69 in FT.com’s 1000 fastest growing companies in Europe!! https://www.ft.com/ft1000-2022

AppFollowSales Director, Europe

Oct. 2021 - Mar. 2022London, England, United KingdomLeading AppFollow's phenomenal team of Account Executives across Europe.

AmobeeEnterprise Sales Director, EMEA

Mar. 2020 - Aug. 2021LondonAmobee helps brands, agencies, and media companies optimise return on investment and yield across all linear TV, connected TV, and digital audiences, including social. The Amobee platform incorporates our DSP, DMP, Datamine and Brand Intelligence. As Enterprise Sales Director, I am responsible for delivering net new revenue. I lead the sales team focused on new client acquisition of both brand direct clients and independent media agencies, across EMEA. I am also heavily involved in the ongoing relationship management for our largest global clients, serving as a key point of contact for client executives.

ImpactEnterprise Sales Manager, EMEA (Partnership Cloud AE)

Nov. 2018 - Feb. 2020London, United KingdomWe are marketing technologists. We help marketing leaders around the world to eliminate ad fraud, make more confident media buying decisions, and create new performance partnerships. Learn more at impact.com.

GILBERTSON SOLUTIONS LIMITED(Owner) Fractional Sales Director & Exec Coach, Tech Startups

Dec. 2013 - Nov. 2018Plymouth, United KingdomGilbertson Solutions was intended to be a ‘lifestyle business’ to allow flexibility around my young family, yet it became a sequence of incredible contracts and opportunities. Projects have included: • Interim Sales Director & Management Consultant for Hungryhouse; Berlin-based food-tech startup and UK national brand, FTC Jun - Oct 2016, UK & Berlin. Working to optimise their Sales & Revenue functions in readiness for the £200m Just Eat acquisition. • Early stage support to Arbor Education (EdTech) 2013 at Seed stage. • Leading an organisational restructure, from conception to implementation, within a large, national business. • Developing and delivering a range of sales and marketing strategies; from local niche markets to mainstream, global stages.

affilinetHead of Sales

Nov. 2011 - Oct. 2013London, United Kingdom(Prior to Awin acquisition) Affilinet was a Pan-European online marketing network that boasted clients such as Debenhams, Thomas Cook, Virgin Atlantic, and many more. I joined as an IC and was quickly promoted to HoS, UK. Responsibilities and achievements; • Leading multi-million pound, international, RFP processes for some of the best known brands in the world. • Leading the UK New Business team. • Writing and managing the UK New Business budget and strategy. • Provided CRM training for the international sales team.

GrouponSales Manager | Founding Member | UK Launch Team

Nov. 2009 - Nov. 2011Groupon is a daily deal website, offering 60-90% discounts on experiences in and around the major cities across 29 countries. I was the one of the original team at My City Deal UK and enjoyed growing with the business as we opened up cities around the country, became the market leaders in the UK, joined forces with Groupon and were named “The fastest growing business in the world, ever!” by Forbes magazine in August 2010. I returned to Groupon after a short secondment, in May 2011 and led the new Groupon Now! App sales team, acquiring new business in readiness to launch the new mobile platform. Responsibilities and achievements; • As the company grew from 6 to 800 employees, I consistently sustained a position as one of the top 3 sales people in the UK. • As a Senior Consultant, I primarily worked with premium and national brands, for example: Thistle, Hilton, Radisson, Chelsea Football Club, Fortnum and Mason, AEG Live and a number of Harley Street practices.

GLOSSYBOXInterim Managing Director | Founding Member | UK Launch Team

Feb. 2011 - May. 2011London, United KingdomI was seconded to another of the start-ups belonging to the Groupon investors' (Rocket Internet) for 4 months. When I began, the UK team included a work experience intern from Germany and myself. I bought a company laptop and mobile, and we based ourselves in various London City coffee shops for the first week before organising an office. I was tasked with supporting the company through the launch phase by getting it up and running with a team, an operational infrastructure including dispatch, and some initial clients in place. GLOSSYBOX is now the UK's number 1 beauty subscription service.

Chop'dGeneral Manager

Apr. 2007 - Nov. 2009Leadenhall Market, LondonChop’d is a funky, independent, food retail business with 11 stores in the City of London. At Chop’d Leadenhall Market I managed a team of 25 people and was responsible for every area of my business, from customer service and product control to managing a budget, hitting targets and affecting controllables and KPI’s. I also managed the company’s Central Production Unit, producing product for all of the Chop'd sites around the City of London. During this time I was immensely involved in the launch of 2 additional sites at St Pancras rail station and Spitalfields Market. Responsibilities and achievements; • Responsible for 25 team members and an annual turnover of £850k • Grew LFL sales in 2007 by 11% and 2008 by 4%. • Achieved growth at the peak of the financial crisis, from a position in the heart of the city’s financial district. • Exceeded budgeted EBITDA in 2007, achieving 19%, and 2008, achieving 17% • Trained two internal candidates for new GM roles

WhitbreadGeneral Manager (Management Trainee Program)

May. 2006 - Apr. 2007Canary Wharf, London · On-siteI joined Whitbread on their management training program at a combined Brewers Fayre and Premier Travel Inn site. I was then promoted to General Manger of Costa Coffee in Canary Wharf. Responsibilities and achievements; • Grew LFL sales in first ½ 07 by 16% - growth in the main driven by up-selling treats. • Hit my P&L targets every month. • Obtained 5 100% mystery diner scorecards

MasterSunGeneral Manager

Apr. 2001 - Apr. 2006Turkey & GreeceI worked for MasterSun on a summer seasonal basis between April and November each year. I was promoted to Hotel and Resort Manager during my first season. I was the youngest Hotel and Resort Manager the company had ever employed. I was responsible for managing the British and Turkish staff team, co-ordinating the running of the hotel, water sports centre, restaurants, entertainment programme, as well as accounts in 4 currencies and communications between guests, hotel owners and directors in the UK. During the winter months I stayed in Turkey and taught English.