iPressroom (acquired)Co-Founder / V.P. Sales and Marketing
Jan. 2006 - Jan. 2012Los AngelesCo-founded this enterprise SaaS start-up to lead product development, sales, marketing and operations. Built business from a handful of small clients to include multi-year contracts with leading brands including AAA, Amway, CarMax, City National Bank, Target, Toyota, UCLA, Whole Foods Market, Xerox, and Yahoo! among others. Highlights: 1. Refined product strategy, features, positioning, software and services value propositions. 2. Oversaw global cross-functional teams of developers, business analysts and subject matter experts. 3. Effectively utilized quality content + SEO, social media, PPC and PR to drive demand 4. Built revenue from $0 to $1MM+ w/double-digit year over year growth for consistent 3 year period. 5. Successfully transitioned company through acquisition.