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Work Background
AMC NetworksDirector, Growth Marketing
Mar. 2022 - Dec. 2022United States
Evenly Technologies, Inc.Senior Marketing Manager
Dec. 2021 - Mar. 2022Bethesda, Maryland, United States
Discovery IncPartner Marketing Manager
Jan. 2020 - Dec. 2021Silver Spring
SiriusXMSenior Manager, Digital Channel Marketing
Jul. 2019 - Jan. 2020
SiriusXMSenior Manager, Direct to Consumer Marketing
Aug. 2018 - Jul. 2019Washington D.C. Metro Area
AARPSocial Media Marketing Manager, Digital Membership Acquisition
Oct. 2015 - Aug. 2018Washington D.C. Metro Area- Re-launched Facebook membership campaign and grew AARP Facebook memberships by over 1000% between 2014 and 2016 - Work closely with brand team to test into new social platforms relevant to target audience
AARPDigital Channel Analyst
Jul. 2013 - Sep. 2015Plan and manage effective paid social, display, and content marketing campaigns for AARP membership acquisition initiatives on both desktop and mobile platforms.
Manage day-to-day media and creative agency/vendor relationships Develop succinct digital media buying and campaign plans digital acquisition channels
Mange and and forecast budget for aforementioned digital channels
Hilton WorldwideMarketing Coordinator (Luxury Brands)
Jun. 2012 - Jul. 2013McLean, VA- Lead cross-functional team (media, analytics, planning, innovation, digital strategy) in the development of Conrad Concierge Mobile Application marketing and communication launch plan resulting in 60,000 downloads.
- Manage brand and property social media content and messaging, video production and web page enhancements
- Analyze quantitative results to assess the effectiveness of the promotional marketing efforts, and recommend modifications in strategies and approaches based on hotel stay summary reports.
- Manage content of two internal marketing toolkit websites via WordPress.
- Write creative briefs and help manage the creative development timeline and process
- Assist in development of brand guidelines for Conrad and Waldorf hotel brands and promote brand voices across all consumer touch-points.
- Assist in allocation of $20million marketing budget, including advertising, print collateral, trade shows and seminars, and services from multiple external creative, digital and communication agencies.
Fleishman-HillardDigital Practice Group Marketing Coordinator
Jul. 2011 - Jun. 2012Washington D.C. Metro Area- Coordinated and managed logistics, event setup and programming of AARP’s 3-city “Me & My Life Makeover” event to educate women on long-term care planning and financial literacy outreach.
- Established and maintained an active and engaging presence in multiple channels of social media such as Twitter, e-newsletter, and performed outreach and research related to digital content.
- Managed content for external practice group website and blog and documented website open rate and click thrus via Wordpress.
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