Hilton WorldwideMarketing Coordinator (Luxury Brands)
Jun. 2012 - Jul. 2013McLean, VA- Lead cross-functional team (media, analytics, planning, innovation, digital strategy) in the development of Conrad Concierge Mobile Application marketing and communication launch plan resulting in 60,000 downloads.
- Manage brand and property social media content and messaging, video production and web page enhancements
- Analyze quantitative results to assess the effectiveness of the promotional marketing efforts, and recommend modifications in strategies and approaches based on hotel stay summary reports.
- Manage content of two internal marketing toolkit websites via WordPress.
- Write creative briefs and help manage the creative development timeline and process
- Assist in development of brand guidelines for Conrad and Waldorf hotel brands and promote brand voices across all consumer touch-points.
- Assist in allocation of $20million marketing budget, including advertising, print collateral, trade shows and seminars, and services from multiple external creative, digital and communication agencies.