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Network Power<100 people
Roles
🔥75%
Startup Founder
🧨75%
Consulting
💸50%
Marketing
Geos
🇨🇴25%
Colombia
🇪🇸25%
Spain
Work Background
VinkularProduct Manager and Consultant
Oct. 2023Barcelona, Catalonia, Spain-Achieved Spotify, TikTok, CENTRO DSP, premium Media, and a 1st Party Data [CDP] channel partnership agreements and implementations for current and new accounts. -Digital Asset Management and Advertising Operation workflows redesigned and implemented with Cookieless World and AI requirements for current an new accounts.
DerbySoftSr. Product Manager
Oct. 2022 - Oct. 2023Barcelona, Catalonia, Spain-Led the ideation, development and release of Paid Search for hotel chains globally integrated to Digital Asset Management, Bidding and Reporting APIs of the most relevant advertising channels in Western and Asian markets. -Speed up releases and demo time x 2 with a new scrum workflow for ideation, design, and implementation for quality outputs and significant business learnings. -in a very few weeks, transformed a discovery team of 2 talented individuals into an 11-person software development team. ___ DerbySoft is a 20-year-old global Travel Tech company with proprietary technology. With offices in Dallas, Tokyo, Shanghai, and Barcelona.
![Marfeel partnership manager [An AdTech and Digital Assets Management platform for publishers]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/a2260fd7160f826027e8adf144f16dc2cf8e7e69e3cf202f7c969d49c3a90d97/profile_search-39404_experience_logo.jpg){kind=logo}
VinkularMarfeel partnership manager [An AdTech and Digital Assets Management platform for publishers]
Mar. 2020 - Oct. 2022Barcelona, Catalonia, Spain- Marfeel [AdTech and Digital Assets Management platform for publishers to monetize their mobile websites and audiences]. Led Vinkular's counterpart of the partnerships. Advised and accompanied the closing of contracts and adoption by 3 relevant media with large audiences in Latin America.
![Rappi [LATAM's most relevant delivery App ]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/dedd408fb5ef6584811197f072d68a101e058b63bd6947cd020f4a68dc64b8ad/profile_search-39404_experience_logo.jpg){kind=logo}
VinkularRappi [LATAM's most relevant delivery App ]
Aug. 2019 - Mar. 2020Bogotá, Distrito Capital, Colombia- Spearheaded the successful effort to reduce CPA by a double-digit percentage and significantly boost the acquisition of high-value users by 13% through the implementation of a profiling model, leveraging our Data Warehouse, analytics, and BI capabilities. - Led the creation of its in-house online Advertising Trading Desk integrated into its Digital Assets Management platforms for Mexico, Brazil, and 7 other countries by evaluating, selecting, and integrating with the right partners in anti-fraud, user acquisition, and measurement, as well as designing and developing proprietary technology projects or implementing world-class solutions.
VinkularStavvy.com Product Owner | PropTech
Aug. 2018 - Jul. 2019Boston, Massachusetts, United States- Created in Boston, this SaaS platform makes property business closings more effective and dynamic. It allows the digitization, notarization, and officially registering of the mortgage processes. Contributed by accompanying the developing team and the stakeholders to define the MVP, roadmap, and pitch deck that helped close its venture round of funding.
VinkularTechnology based businesses senior consultant and co-founder
Aug. 2015 - Aug. 2018Bogota,D.C., Capital District, ColombiaSenior consult lead engaging audiences through Advertising Technologies and Digital Asset Management solutions. Tech and Communications team leading in AdTech, PropTech, and [eCommerce] Online Stores as a Digital Marketing Consultant for top global brands and media in the US and LATAM.
DigilantAndean Countries Director
Apr. 2013 - Aug. 2015Bogota, Colombia- Consulting sales and business development in Programmatic [Media] Buying in addition to the latest and most relevant digital marketing and Digital Asset Management tools as well as data analytic metrics, 3rd, 2nd, and 1st party data, SEO/SEM, and Inbound workflows.
- Opened this US-based business in Colombia, Peru, and Chile from 1 to 15 employees, and + 30 clients. From scratch to a sustainable business after 18 months. (Clients: Telcos as well as e-commerce, CPG, banking, education, entertainment, and travel).
- IAB workshops lecturer for graduate marketing programs at 4 business and marketing schools [EAN, EAFIT, CESA, UniAndes].
Consultant [while doing a part-time MBA]Media Buying and Online Marketing Consultant
Aug. 2009 - Mar. 2013Bogota- Interfaced with brands, development banks, and international agencies of cooperation in Latam helping them to achieve their objectives in digital marketing and communications using creative but Data-driven technologies such as Programmatic Media Buying, Analytics, and Audiences Profiling.
- SingularConsultancy.com before Marqas Inc.: [Consultant] Branding firm for LatinAmerican holdings. Experts in restructuring corporate branding portfolios: NUTRESA SURA (ING + Suramericana), ETB, Celsia, Corona, and Team Foods.
-3i, Tres Interactive: Digital Agency entrepreneurship.
[Co-founder and managing director]: Account and business development: Corporacion Andina de Fomento - CAF (Andean Development Corporation), Inter-American Development Bank, Friedrich Ebert Stiftung, World Wide Fund for Nature- WWF, Pernod Richard, Team Foods, Universidad de los Andes, Sura Latin America [Previously ING Latin America].
Fundación GaboE-Learning and Publishing Product Manager / Project Manager
Mar. 2008 - Jun. 2009Cartagena De Indias, Bolívar, Colombia[Before FNPI - Gabriel Garcia Marquez Journalism Foundation]
- Responsible for a +€400.000 budget, donated by the Dutch Cooperation to strengthen the institution and create a community of journalists in Ibero-America.
Established and led a talented newsroom team, responsible for selection, training, and job coaching. - Gathered a +60.000 community of active journalists in 18 countries (E-Learning, social networks, and face-to-face workshops).
- Part of a team that Fundraised €180.000 from the Spanish Agency of Cooperation to finance some projects and activities I led and launched.
Managed and was responsible for interactive and eLearning projects with educational and publishing purposes for journalists and writers in association with Deutsche Welle Akademie, CAF, Radio Netherlands Training Center, World Bank, UN's global development network, Google Argentina, AVINA among others.
VMLY&RProject / Account manager
Jan. 2007 - Jan. 2008Greater Atlanta Area / Bogota[Before Studiocom, WPP agency. Digital agency of record for Coca-Cola, Dunkin’ Donuts, and Mattel in the US]
- Deployed and implemented new business strategies for clients like Coke, Dunkin' Donuts, Land Rover, Nike, and Accenture trusting their interactive advertising campaigns published through the most used platforms.
Legis S.AResearcher & Developer team lead for online products
Sep. 2004 - Sep. 2006Enhanced and created online economic and legal information business for 7 Spanish countries in Latin-American. www.legismovil.com, www.legiscomex.com
Publicaciones SemanaConexionColombia.com Project Manager and Online Editor
Jan. 2003 - Jan. 2004Led the launch as well as the implementation of its content processes and Digital Assets Management for this successful online initiative that for the first 10 months achieved USD 1M in fundraising for more than 15 foundations that work in Colombia and after 8 years it received more than USD 24 MM in donations.
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